Javier D. Ruiz

Experience

• 

  Starcom

  Jan 2006 - Jan 2010

  Digital Media Planner & Research

  Supported the setup and management of the agency`s digital team: Responsible for the development (planning, implementation and monitoring) for all of the accounts within the Colombia's office. Our client list would include client such as: P&G, Coca -Cola, Davivienda, Hewlett Packard, Kellogg’s, amongst others.More than USD$10M in digital media investment during my period with SMG.

• 

  MediaVest

  May 2007 - Aug 2007

  Digital Media Trainee

  Summer Internship focused on digital trainings with the Mediavest´s Team in New York. This allowed me to return to our offices in Bogota, Colombia to work and help develop the setup for Colombia´s digital team.

• 

  Institucion Universitaria Politecnico Gran Colombiano

  Jan 2009 - Jan 2010

  EBusiness Teacher

  Taught one of the eBusiness courses in the University.I remained in the institution for 2 semesters, each course with more than 30 students. I workedclosely in the elaboration of the guidelines for the courses.

• 

  UM Worldwide

  Jan 2010 - Jan 2011

  Regional Digital Media Director

  Led and ran the setup and business plan/execution behind the first steps of Digital Marketing unit. Over US$1 Million investment in paid media during the first year of operations. Managed directly a seven resources and over 20 clients in Costa Rica and Central America. Some of the main clients: Coca Cola (Regional HUB Latin Center Business Unit), ICT - Costa Rica's Tourism Board, and Taco Bell.

• 

  3M

  Jan 2011 - Jan 2013

  Regional eBusiness Supervisor - Central America

  In charge of the eBusiness and Digital transformation for 3M Central America. Responsible for the support in all of the organization's Digital Marketing initiatives for all Business Units and Strategic brands for the six countries ( Guatemala, Honduras, El Salvador,Nicaragua, Costa Rica, Panamá).

• 

  LATAM Airlines

  Mar 2013 - Oct 2015

  Part for the UNI (International Business Unit), worked directly with our digital marketing teams in each and every country of our operations around the globe. Supervising all of our actions on SEM, SEO, Social Media , Display and Relational Marketing, pairing very close with our local digital marketing teams, .com and marketing team. Supported operations for LAN & TAM in: Australia, Chile, Argentina, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Venezuela, Colombia, Mexico, United States, Spain, Germany, Italy, UK and France, with more than 130 destinations worldwide Show less

  • Corporate Media Strategy Coordinator

    Sept 2014 - Oct 2015

  • Digital Marketing Coordinator - International Business Unit

    Mar 2013 - Sept 2014
• 

  Grupo Garnier

  Jan 2015 - Jan 2017

  Chief Digital Officer

  In charge of coordinating the Regional Digital Business for all of the companies of GrupoGarnier. The regional businesses for all of Group's companies included: Media Planning,Production & Content, Client Service and Creativity, Social Media Listening and Research.Direct support for the Digital Leaders of the Omnicom Brands ( BBDO, TBWA, OMD, PHD ) inHonduras, Nicaragua, Costa Rica, Panamá and Ecuador. As well as the development and the training of own independent projects such as Loymark, Tecompara.com, House Rapp amongstothers. Show less

• 

  BestMarketingTalent

  Jan 2017 - Jan 2019

  Partner & Trainer

  As a Partner and Trainer, I educated and trained various companies and individuals across Latin America in marketing and sales. I was responsible for delivering in-house, open, mixed, and virtual courses, contributing to the professional development of numerous clients.

• 

  Accenture

  Jan 2019 - Jan 2020

  Senior Paid Media Specialist

  I served as a Senior Paid Media Specialist for Accenture's US Paid Media Team, based in Costa Rica, where I specialized in optimizing paid media strategies to enhance client outcomes.

• 

  3M

  Oct 2020 - now

  As the America’s Social & Paid Media Leader, I work closely with the Global Tech and Governance team, Business Groups, and all external agencies in the Americas (USAC & LATAM). My role involves upskilling stakeholders in social and paid media policies and consulting them to find compliant, standardized ways of working while driving growth and maximizing ROI of spend. I led America’s Digital Operations Global Service Center Team, based in Costa Rica's GSC. My responsibilities included overseeing Product Content Operations, Marketing Automation, Web Services, Search Services, and collaborating with Marketing and Tech Teams. I managed 7 direct reports and over 60 FTEs within our local CR team

  • America’s Digital Operations Social & Paid Media Leader

    Jan 2024 - now

  • America’s Digital Operations Manager

    Oct 2020 - Jan 2024