Caitlin Goetz

Experience

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  Mode Media Corporation

  Jun 2012 - Jan 2013

  Project Manager

  ● Worked with design and development team to launch Glam’s foodie.com● Lead manager for the launch of the foodie.com mobile app● Worked though UX design ideation concepts and for Glam’s user dashboard, Glam Insider● Researched relevant information and trends for the revamp of Glam’s ad units● Reviewed design activity to ensure fulfillment of strategy objectives● Regularly communicated project status directly to upper management & between departments● Worked closely with sales and marketing to ensure a cohesive brand image Show less

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  Miami Ad School

  Oct 2014 - Jan 2015

  Account Planner / Brand Strategist

  - Learned strategy from top industry professionals- Researched cultures, consumers and brand categories- Discovered insights & developed brand strategies - Constructed and presented creative briefs- Worked closely with creative teams to execute ads

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  Edelman

  Feb 2015 - Aug 2015

  Strategic Planning Intern

  Client list includes: Axe, Dove, Mars, Bose, Schick, Ebay, General Electric, First Response-Uncovered insights and developed strategies for digital and PR campaigns-Moderated focus groups and conducted in-depth interviews in service to the insights-Used quantitative systems such as MRI to aid in discovery process-Communicated strategic insights and ideas through creative briefs and presentations-Collaborated with creative and account teams to ideate creative activations Show less

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  People Ideas & Culture / PI&C

  Aug 2015 - Nov 2015

  Freelance Strategic Planner
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  Edelman

  Feb 2016 - now

  Planner