JUN-HO CHOI

Experience

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  Caffee Bene CO.,LTD.

  May 2010 - Aug 2015

  Managing Director of Headquarters,Coffee Business Division

  Caffe Bene Director of Headquarters, Coffee Business Division, Sept. 2012 – Aug. 2015 Employed at Caffe Bene, a major coffee franchise in Korea with over 900 stores in Korea and 500 stores thorough 12 countries, took in charge of key functions, including domestic and overseas business development, store operation, new business planning, and others to improve sales and revenue for the company.Received recognition for outstanding work performance, successes in new business development and overall planning for various promotional events, among others. Won promotion to an executive position as a result. Directed planning for official sponsorship for World Latte Art Championship in 2012. Appointed as a judge to evaluate and select Barista National Representative in 2012. Invited as a speaker introducing coffee market in Korea during SCAA Boston event in 2013. Played a central role in setting up coffee related equipment for foreign markets.Instrumental in achieving 6.6 million dollar in sales as a part of coffee product strategy team in 2015.(197% in sales growth compared to the previous year.) Spearheaded comprehensive analysis to make purchase decision of 70 containers (C-market standard). Headed the development of new products, including retail-oriented coffee bean, coffee processed products, and others. Visited a number of coffee producer regions, including Ethiopia, Papua New Guinea, Brazil, and others to secure exclusive farm productions. Secured favorable term for price for four years. Oversaw SV education for Chinese HQ and headed inspection of stores in Beijing and Shanghai. Headed the planning and support for official espresso coffee involving WBC All Star, a Seoul Café Show. Directed overall planning for coffee training for 950 stores throughout the country. Show less

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  Cloudpink(Center Coffee)

  Sept 2016 - Apr 2017

  Director, Coffee Business Division

  Cloud Pink Aug. 2016 – May 2017 Employed at Cloud Pink, a specialty coffee company that uses Panama and Guatemala Geisha coffee beans which are produced only 0.001% in the world, played a central role in overseeing VIP specialty service business in Korea . Took in charge of opening and operation of 'Center Coffee', the first store to be opened in Korea that uses the world’s top 0.1% coffee bean. - Headed the Geisha coffee extraction and operation befitting the selection of the best coffee equipment. - Analyzed and manage store’s sales and handled cost control to reduce the cost of operation. - Handled optimal interior design and product placement considering the operation of bakery within the store. - Headed the selection of raw materials and ingredients and oversaw menu selection.  Planned and managed regular delivery service to VIP clients. - Planned and implemented regular delivery service method and selection of special coffee bean. - Created guideline and manual for coffee bean and equipment usage method and developed consultation manual. - Developed membership operation guideline and bonus service plans. - Managed sales of VIP service and conducted cost control. - Planned and operated corporate service. - Headed the selection of raw materials and ingredients for delivery to corporate clients and conducted cost control. - Selected coffee equipment for corporation purpose and handled coffee setting align with the equipment. - Made the decision on optimal coffee bean delivery method and specialized corporate service. Show less

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  프리랜서

  Jun 2017 - Feb 2019

  Consultant
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  SPC Group (SPC그룹)

  Mar 2019 - now

  Coffee Lab General Manager