Fatima El.Affendi

Experience

• 

  University of Khartoum

  Nov 2014 - Jan 2016

  Teaching Assistant
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  MTN

  Dec 2014 - Nov 2017

  · Provide marketing insights and commercial performance (Subscribers / Usage / Tariffs / Revenues / margins…) to higher management and MTN Group. · Supports the commercial teams (Acquisition / Churn / Pricing / CVD / Digital / Data Service...). · Monitor Pilots by capturing full image of pilot affect pre/post launch. That is ; to measure its’ success by calculating revenues ,traffic ,looking for correlations and to forecast its’ success/failure in the future. · Support CVD (Customer Value development) on the execution of Bulk plan and campaign management. · Provide all marketing departments with data and reports in professional and effective manner on daily basis by using different reporting and analysis tools such as Oracle SQL, R-language . · Design and apply reliable customer behavioral segmentation , micro-segmentations and Nano segmentations using direct questionnaire and data mining. · Support decision makers. · Track company products and services performance in terms of revenue, opt-ins and number of subscribers. · Perform ad-hoc/urgent duties assigned by management. Show less

  • Reporting and Marketing Information Specialist

    Oct 2015 - Nov 2017

  • Revenue Assurance Trainee

    Dec 2014 - Sept 2015
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  Zain Sudan

  Dec 2017 - Jan 2021

  Customer Value Management Specialist

  - Identified opportunities for user engagement measured impact of different digital campaigns- Designed , planned and implemented more than four customer's journeys that resulted in higher engagement/retention rates.- Led strategy development team of P&S marketing specialists- Designed and applied customer behavioral segmentation to a MASS segment of 9 million subscribers- Analyzed and translated insights into more than 500 CVM campaigns using CMS and other tools- Increased Zain incremental revenues by 50% YoY Show less

• 

  MTN

  Jan 2021 - now

  Products & Services Manager (Remote)

  - Spearheaded the transformation of the broadband portfolio post-service disruption by Q2-2024, regaining competitive market share and shifting customer behavior from daily to monthly bundle subscriptions (growth from 6% to 21%)-Launched multi-channel campaigns (social media ads, SMS, website) utilizing growth hacking techniques, achieving a 24% MoM revenue increase.-Analyzed customer behavior to design effective pricing strategies and optimize product positioning-Implemented data-driven Go-To-Market strategies, boosting conversion rates by 20%-Managed profitability, positioning, revenues, and pricing of broadband products- Improved retention rates and customer engagement for broadband portfolio- Evaluated performance of prepaid and postpaid broadband products- Rolled out Go-To-Market strategies for Mobile/MBB broadband products- Achieved high profitability and implemented STP strategies for 28 targeted products- Led migration project from 3G to LTE technology and achieved broadband revenue milestone by Q1-21 Show less