Ashley Crow

Experience

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  Abusix, Inc.

  May 2015 - Apr 2016

  Sales

  Lead B2B software sales for a SaaS based solution that provides abuse mitigation and management for ISP's, ESP's, and Hosting Providers. Focused on sales in the US and Canadian market, however, I contributed to the growth of the company internationally.Responsible for all forms of Business Development including:-Sourcing new leads through data research-Strategically creating target lists with three tier prioritization-Establishing an open line of communication with prospective clients via email marketing, cold calling, and industry networking events-Consistently schedule meetings with C-level executive staff-Working directly with the VP of Sales and the Director of Technical Services to build a Business Development strategy and methodology from the ground up Show less

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  Forio

  Apr 2016 - Apr 2017

  Sales

  Forio's simulation platform allows businesses, leaders, and academic institutions to measure risk and reward and evaluate cause and effect through data exploration. The platform assists in conceptualizing the best go-to-market strategy using predictive analytics that ultimately provide a higher level of thinking when analyzing hypothetical outcomes in tandem with goals. Forio offers turnkey solutions as well as 100% custom simulations to meet your business or academic needs.

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  FusionStorm

  Jan 2018 - Jul 2018

  Sales (Acquired by Computacenter)

  FusionStorm assists enterprise customers plan, design, and execute complex IT solutions internationally. We’re partnered with over 300 vendors providing best in breed solutions in all key aspects of IT infrastructure from data center to desktop.- Hired as part of a brand new BD program and was #1 on my team- First exposure to the ISV and Reseller world and truly fell in love with technology, specifically data center modernization and the entire cloud movement- Earned over 7 Sales Certifications from VMware, Cisco, Pure Storage, etc Show less

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  Tigera

  Jul 2018 - Jan 2020

  - Promoted into an Alliances role focused on executing AWS and Fortinet partner programs - Sourced 85 net new opportunities totaling a pipeline revenue of 3.09M and over 700K in closed business in the PNW region - Exceeding quota with a 65% conversion rate from lead to opportunity (SAL->SQL)- Teamed up with the VP of Marketing to create technical content and social media strategy- Promoted from SDR to Inside Sales in less than 7 months and mentored new SDRs to help ramp up on-boarding

  • Business Development- Partnerships & Alliances

    Dec 2019 - Jan 2020

  • Inside Sales- Cloud Native Networking & Security

    Jan 2019 - Dec 2019

  • Enterprise Sales Development

    Jul 2018 - Jan 2019
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  Alcide.io

  Jan 2020 - Feb 2021

  Business Development Partner Manager (Acquired by Rapid7)

  Evangelized, enabled, and developed go-to-market strategies within the Kubernetes ecosystem and adjacent security and CICD offeringsIdentified ideal joint customers to target by leveraging technical integrations with our partners in tandem with market needsManaged a portfolio of high performing partners including AWS, Microsoft, Snowflake, New Relic, SUSE etc to achieve partnership sales quotas and marketing activitiesExtensive cross-functional team management including Sales, Technical Marketing, Product, and R&D to drive execution and operational excellence across partner programsDeveloped partner specific account plans to include annual & quarterly goals, technical marketing content, and product integration enhancements, etcResponsible for recruiting, onboarding, and training new partners and field repsGenerated the largest opportunities to date including Levi’s, Lululemon, T-Mobile, Sony, EA, etc Show less

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  M37 Ventures

  Jan 2021 - now

  Consulting Partner

  Consulting partner connecting startups with VCs, access to a curated Executive network, and Enterprise accounts across the globe.

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  VMware

  Apr 2021 - Feb 2024

  Responsible for co-creating, funding, and executing highly targeted DevOps focused demand gen initiatives for VMware Tanzu alongside CDW and AWS.Lead cross-collaboration and GTM alignment between Sales teams, Partner Marketing, Product, Pre & Post Sales Engineering, and Executive Leadership.Enhanced our strategic alliance with AWS, driving Marketplace opportunities within our largest joint customers leveraging EDP spend cycles and a new RTM for VMware Tanzu purchases.Launched Product and/or Vertical specific sales plays across the partner ecosystem. E.g. ran a VMware Data portfolio play in the NY-NJ region with the Financial Services partner sales org resulting in over 20M+ in pipeline.Grew the CDW Tanzu business by 200% and helped build a COE for partner-led POC and deployment services.Strong community ties into Cloud Native Computing Foundation, North American DevOps Group, and Kubernetes Community Days for industry specific networking and field engagement. Show less

  • Tanzu Partner Business Manager, CDW

    Oct 2022 - Feb 2024

  • Global Alliance Manager, VMware Tanzu

    Apr 2021 - Oct 2022
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  Akka

  Apr 2024 - now

  Director, Partner Programs

  Lightbend helps digital business build, operate and secure low latency APIs, microservices, and data streams. Our customers create massively concurrent, highly transactional workloads for data, AI inference, edge, and digital experience workloads. Lightbend performance powers billions of experiences across Tesla, Fortnite, Apple, Starbucks, Walmart, CapitalOne, Webex, Paypal, Swiggy, Workday, Dream11, John Deere, Tubi and thousands more.Backed by Dell, Intel, Juniper, IBM, Greylock, Shasta, and Bain.Responsibilities include:- Identifying, evaluating, and pursuing strategic partnerships that enhance product offerings and expand market presence- Building and maintaining long-term relationships with technology, cloud, and consulting partners, driving mutual growth and collaboration- Leading negotiations and finalizing partnership agreements, ensuring alignment with Lightbend’s objectives- Collaborating with internal teams (e.g., sales, product, marketing) to integrate partner solutions into the Lightbend product ecosystem- Tracking and analyzing key performance indicators (KPIs) to measure the success of partnerships and identify opportunities for continuous improvement- Representing Lightbend at industry conferences and partner events to promote partnership opportunities and increase brand visibility- Organizing training and enablement programs for partners to ensure the successful deployment and adoption of joint solutions- Staying abreast of industry trends and competitive landscapes to identify new partnership opportunities- Ensuring cross-functional alignment across Lightbend to seamlessly execute partnership strategies Show less