
Arjun Vishwas
Vocational Trainee during MBA

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Skills
MotorsportsTeam managementTeamworkTeam buildingMarketingSalesSales plannigTeam leadershipBusiness strategyBusiness developmentMarketing strategyLeadershipCustomer satisfactionNegotiationManagementLearningAutomobileSales operationsMarketing communicationsAbout me
- Qualified PGPBM (Marketing & Finance) with learning experience of 7+ years in Experiential Marketing, Strategy Planning,Touring Activities, Rural Marketing, Brand Development, Brand Communication, Budgetary Control and Vendor/Agency Development and Management. - A dynamic result oriented leader, with strong track record of performance in Brand Management specifically in Motor Sports & Brand Enhancement as well as Developing strategies for effective penetration in market. - Experienced in conducting promotional activities, brand building, growing brand sales as well as organizing events & product launches Pan India. - Handling Pan India experiential Marketing for Yamaha Motors -Handling ATL and BTL activation for Yamaha motors
Education

International school of business and media
2009 - 2011PGPBM Marketing And Finance
IMS Dehradun
2006 - 2009Bachelor of Business Administration (BBA) Marketing
Experience

Honda India Power Products Limited
Jun 2010 - Aug 2010Vocational Trainee during MBAProject on Customer satisfaction of Honda Siel power product Primary information collectionAnalysis of the customer

Mahindra Group
Jul 2011 - May 2013Area Manager
India Yamaha Motor Pvt. Ltd.
May 2013 - Oct 2017Deputy Manager Marketing• Formulating all strategies required for Brand Building, Marketing, New Product Launch, Media Launch, BTL activities towards Dealers establishment along with Customer Brand Confidence and Sales Approach.• Preparing and Executing BTL plan to drive sales through dealer network. Build robust market intelligence for tracking competitors’ activities on real basis for effectice sales & marketing decisions.• Promoting Yamaha Racing in India with Competition brands in two wheelers.• Establishing financially strong and reliable channel partners for Higher Capacity bikes for niche market penetration; providing training & direction to channel partners for ensuring quality performance.• Focusing on brand establishment, new product launch and market penetration through market surveys & studies• Yamaha Scooter and Commuter segment Identifying customer market and developing strategies to convince the customers to buy the products, Designing plans to introduce products to the market to ensure higher profitability, Shaping & executing BTL activities for Urban & Rural markets, Spearheading new model launch & import through sales promotion activation.• Part of Premium Segment Motorcycle Team (Coordination with YMC Japan for SBK availability in India). • To search and finalize the agencies for the achievement of the plan (Budgeting and cost negotiation)• To ensure the availability of all the inside and outside marketing elements at the dealership.• Work Closely with regional team to ensure timely and accurate results.• Organized Yearly Training on skill development for Riders through Japanese Professional Riders. Show less
![Mahindra and Mahindra Limited [Automotive and Farm Equipment Business]](https://img.deepenrich.com/v1/company/015fecd2df695e86a812ab4c7fa035f7/Mahindra%20and%20Mahindra%20Limited%20%5BAutomotive%20and%20Farm%20Equipment%20Business%5D.webp)
Mahindra and Mahindra Limited [Automotive and Farm Equipment Business]
Nov 2017 - Sept 2018Marketing Manager
Honda Motorcycle & Scooter India Pvt. Ltd.
Sept 2018 - nowChief Manager
Apr 2023 - nowManager Motorsports
Apr 2022 - Apr 2023Section Head Motorsports
Sept 2018 - Apr 2023
Licenses & Certifications

Bronze license in Manual and Automatic transmission two wheelers from YMC Japan
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