Becki Dale

Experience

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  Roberts County Cooperative Association

  Jun 2003 - Jun 2004

  Marketing and Sales Manager

  Oversaw the marketing, sales and public relations for the company. Wrote and published three company newsletters, wrote press releases, brochures, advertisements and other marketing material. Conducted consumer research, developed marketing campaigns and trained staff on current products and services.

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  Cloud Peak Energy

  Jul 2004 - Mar 2014

  Evaluate opportunities for continuous improvement in community relations that provide a positive business case for Cloud Peak Energy (CPE) through aspects of Sustainable Development. Coordinate CPE programs for communities, contributions, and external events relative to Wyoming communities and the immediate Broomfield area. Coordinate CPE information collection and dissemination, internally and externally, on Wyoming communities programs and performance. Coordinate the CPE Community Needs Assessment program for Wyoming communities. Collaborate in ongoing pertinent actions with government affairs, communications staff and export public affairs efforts as needed, as well as with others within CPE. Coordinate the efforts of contributions advisory committees in Wyoming and Broomfield. Show less In my role as Communications Representative, I have experience in a range of areas from internal to external communications. I carry out the development and implementation of external and internal communication strategies and programs, including publications, intranet portal, website, corporate communications, media relations and corporate advertising. I publish and distribute the monthly internal newsletter. I also assist other company departments in communication efforts. In 2009, I successfully coordinated the development and launch of the Cloud Peak Energy website and managed the content management and launch of the new Cloud Peak Energy Intranet Portal. I have participated in communication planning efforts for company high-end projects. I plan and implement the company advertising budget, which encompasses television, radio and print. SpecialtiesAdvertising, Public Relations, Corporate Communications, Copy Writing, Layout and Design, Publication Production Show less

  • Community Relations and Public Affairs Specialist

    Jul 2012 - Mar 2014

  • Communications Representative II

    Jul 2004 - Jul 2012
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  TEREX UTILITIES, INC.

  Mar 2014 - now

  Plan, initiate, and manage marketing communication projects and content marketing strategies. Marketing communication projects include initiatives that build our understanding and knowledge of the market place and provide tools and strategies that build our understanding of our products. Market scope includes Terex end user customers, distribution partners, other channel partners and Terex team members such as account managers. Oversee and manage areas of: Brand building; company value proposition; media relations and industry advertising; content marketing; and trade shows. Show less

  • Marketing Communications Manager

    Oct 2018 - now

  • Marketing Project Coordinator

    Mar 2014 - Oct 2018