Pazit Ziv

Experience

• 

  L'Oréal

  Jan 2000 - Jan 2002

  Brand Manager
• 

  Danlog Intercosma

  Jan 2003 - Jan 2004

  Global Brands Manager
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  Novartis

  Jan 2004 - Jan 2010

  Brand Manager "Gerber"

  - Establishing and leading the global brand as a local GM, reporting to the company's Vice President - Formulating strategies, work plans, policies & annual budgets, determine objectives & schedules- Developing new products, from concept to launch, in accordance to market needs - Penetrating new markets, including identifying clients' needs and managing risks - Managing a team of 6 sales managers, while providing on-going professional guidance and training- Negotiating contracts and finalizing agreements with key distributers & suppliers- Conducting on-going analysis, while providing reports to the Board of Directors Show less

• 

  Nestlé

  Jan 2004 - Jan 2010

  Brand Manager "Gerber"

  - Establishing and leading the global brand as a local GM, reporting to the company's Vice President - Formulating strategies, work plans, policies & annual budgets, determine objectives & schedules- Developing new products, from concept to launch, in accordance to market needs - Penetrating new markets, including identifying clients' needs and managing risks - Managing a team of 6 sales managers, while providing on-going professional guidance and training- Negotiating contracts and finalizing agreements with key distributers & suppliers- Conducting on-going analysis, while providing reports to the Board of Directors Show less

• 

  Estee Lauder Group of Companies

  Jan 2010 - Jan 2012

  Markeing manager

  - Establishing and leading the global brand, reporting to the company's CEO - Managing all B2C marketing & brand operations, including promotion activities- Formulating policies and frameworks, while providing ongoing reports to senior management

• 

  ANSYS, Inc.

  Jan 2013 - Jan 2015

  Marketing Manager

  - Managing all marketing related issues; digital, social media, marcom, Go-To-Market, brand positioning- Penetrating new markets, including identifying clients' needs and managing risks - Formulating strategies, processes, policies, while providing ongoing reports to senior management - Conducting ongoing data analysis and optimizing existing processes to improve revenue

• 

  Somfy

  Jan 2015 - now

  - Leading and managing B2B marketing communication aspects; reporting to the European managment - Managing the European communication budget , while meeting objectives and conducting ongoing analysis - Penetrating new markets, including identifying clients' needs and managing risks - Overseeing and implementing KPIs, while conducting ongoing monitor and optimizing performance- Formulating strategies, work plans, policies and budgets, while constantly increasing revenues- Managing a team of 6 senior managers, while providing on-going professional guidance and training Show less - Leading and managing all B2B marketing related issues; a member of the senior management - Formulating strategies, methodologies and processes, while providing ongoing reports - Formulating workplans; online / offline marketing, digital, social, content, PR, merchandising & events - Initiating and leading an E-Commerce platforms project, including defining needs and requirements with R&D and setting up marketing activities- Collaborating with global management & internal departments, such as R&D, sales, finance & HR- Negotiating contracts and finalizing agreements with key suppliers & sub-contractors - Conducting ongoing data analysis and optimizing existing processes to improve revenue- Implementing a new CRM system, while leading to new global work processes ** successfully maintaining a high level of brand awareness in reduced marketing digital budget **** Successfully initiating an E-Commerce website and increasing revenue for online shopping by 35% within the 1st year ** Show less

  • Europe Marketing Communications Manager

    Jan 2023 - now

  • Head of Marketing

    Jan 2015 - Jan 2023