Marcelle Da Silva

Experience

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  Wobben Windpower

  Jun 2006 - Jan 2013

  Marketing Assistant

  • Support and execute institutional campaigns, aligning them with organizational objectives.• Organized and executed high-profile events within the renewable energy market, ensuring meticulous planning and seamless logistics.• Created compelling advertising materials that consistently resonated with target audiences.• Supported a portfolio of social events and volunteering programs, fostering a positive corporate culture and community engagement.

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  Apex Tool Group GmbH - Westhausen

  Jul 2014 - Jul 2019

  Trade Marketing Analyst

  • Managed campaigns and negotiations with various clients focused on exceeding sales goals.• Developed campaigns for Industrial and Wholesale Distributors’ channels with target customers (+20% sell-in in the wholesale channel and +40% sell-out in the Industrial channel).• Develop and monitor KPIs to achieve an in-depth understanding of campaign performance / ROI.• Generated reports and KPIs to support the development, monitoring, and implementation of marketing plans.• Created taylormade marketing materials and merchandising to increase brand visibility.• Supported trade shows and other events to increase sales and brand awareness.• Collaboration with LATAM Marketing team, aligning strategies for Market Research projects.• Managed budget allocation and resource utilization to maximize marketing results (Finance accuracy of 99%). Show less

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  Grupo Petrópolis

  Jul 2019 - Jul 2020

  Trade Marketing Analyst

  • Identified appropriate marketing channels and targeted customers for campaigns (+65% sell-out/+40% sell-in).• Created taylormade marketing materials and merchandising to increase brand visibility.• Develop and monitor KPIs to achieve an in-depth understanding of campaign performance / ROI.• Established and managed relationships with external data providers and research vendors (Nielsen).• Generated sales performance and marketing research reports to support the development of marketing plans.• Worked with cross-functional partners supporting brand 360º projects.• Managed budget allocation and resource utilization to maximize results.• Presented commercial team training for promotional campaigns and new product launches. Show less

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  Pearson

  Jul 2020 - Sept 2022

  • Led the Trade Marketing area focused on regional business growth strategy for English School franchises. • Managed dozens of Retail Tactical Plans (+75% of execution and +40% increase in enrollments in 2022).• Developed and executed strategic campaigns for new franchise onboarding (+12 new schools launched). • Developed strategic partnerships focused on B2B2C (+15% conversion rate in 2022).• Led Go-to-Market Plan for Wizard International Program 2022 (B2B). • Implemented workflows and improved the efficiency of marketing projects (decreased by 30% on the deadline).• Worked with cross-functional partners (marketing research, branding, media, growth, sales team, and agencies).• Delivered and tracked metrics, performance indicators, and ROI to measure the results of marketing campaigns.• Experience to mine and analyze data across multiple data sources.• Managed and optimized mkt budget and resource utilization (+30% project savings and accuracy of 99%).• Led a team of marketing professionals, offering mentoring and coaching to build knowledge and skills. Show less • Led the Inside Sales area implementation and sales performance.• Managed Contact Center performance (90% customer satisfaction rate in customer service in 2022).• Worked with HubSpot CRM to maintain detailed contact logs and improve customer journey.• Develop national promotional campaigns for lead conversion (30% average conversion rate).• Utilized data and analytics to identify target markets and understand customer needs.• Worked with cross-functional partners (marketing research, branding, media, growth, sales team, and agencies). Show less

  • Trade Marketing Coordinator

    Jun 2021 - Sept 2022

  • Trade Marketing Specialist | Inside Sales

    Jul 2020 - Jun 2021
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  WA Seguros

  Mar 2023 - now

  Marketing and Business Consultant

  • Efficiently oversee CRM operations using Bitrix24, streamlining sales and Marketing processes.• Lead content creation across social media platforms, boosting brand visibility, engagement, and conversion.• Develop and execute comprehensive marketing strategies that align with company goals.• Proficiency in setting and tracking KPIs to enhance performance.• Develop insightful reports aiding strategic decision-making for Sales and Marketing Strategies.• Guide a sales team to achieve results and deliver better customer experience. Show less