Barett Christensen

Experience

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  The Church of Jesus Christ of Latter-day Saints

  Mar 2003 - Mar 2005

  Seminary Teacher

  Prepared and taught lessons from the Old and New Testaments to seminary students

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  Mountainland Applied Technology College

  Jan 2005 - Jan 2006

  Director, Center for Higher Acheivement, Motivation and Productivity

  Built the curriculum and managed a program for teens throughout Utah helping them meet their educational and professional goals. Oversaw 10 faculty and provide coaching and teacher improvement training

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  LDS Philanthropies

  May 2006 - Jul 2014

  Led a team of communications, donor engagement, and digital technologists in developing a new strategy and set of processes for marketing and communications at LDS Philanthropies. Led the team in mapping current processes, identifying weaknesses, strengths, opportunities, and threats. Developed a comprehensive marketing framework and strategy, which included formalizing marketing plans (audience strategy, channel strategy, messaging strategy, packaging strategy), an organization redesign, and a series of process realignments.Delivered a strategy that helped the team perform at a higher level; producing better products, on time, within budget, and within scope.Sat on the LDS Philanthropies Alpha Committee, providing Major Gift Portfolio Management requirements for our Customer Relationship Management system (Microsoft Dynamics CRM).Guided the implementation of the Adobe Marketing Cloud, Adobe AEM, and Digital Asset Manager.Oversaw the implementation of a marketing automation solution, ClickDimension, and Adobe Campaign.Sat on the LDS Church-wide marketing committee, ensuring alignment of marketing strategies across the global LDS Church.Managed LDS Philanthropies' social media operations, developing relationships with traditional media representatives as well as social influencers to share our content and expand our reach. Show less Designed and led the launch of a new data-driven fundraising strategy and supporting division comprising teams responsible for strategic analytics, portfolio management, donor relations, prospect research, planned giving societies, and digital marketing.During this time, I led (L) or sat (S) on the following strategic committees:(L) Major Gift Portfolio Management—Strengthened data-driven analysis, moves management, and strategic planning for the donor relationship management process.(L) Priority Management—Clarified how fundraising priorities receive approval and how, when, and what the LDS Philanthropies workflows are that fund those priorities.(L) CRM Requirements Committee—Provided requirements for a multi-million-dollar Microsoft Dynamics CRM upgrade to replace our 20-year-old database.(L) LDSP Branding—Facilitated discussions on LDS Philanthropies' brand and brand position over the upcoming ten years.(L) LDSP Marketing Technology—Scoped, acquired, and installed a new WCM (Adobe AEM), payment processing system (Official Payments), and marketing automation tool (ClickDimensions).(S) Voice of the Workforce—Worked on the team tasked with improving the culture, climate, accountability, and development of LDS Philanthropies staff.(S) Annual Giving Redesign—Analyzed the current state, explored potential improvement opportunities, and recommended a new annual giving strategy and structure.(S) Interdepartmental Awareness and Marketing—Provided input at the LDS Church-wide group that seeks to correlate and leverage the marketing and communication strategies of the various Church departments of a 15 million-member worldwide church.Just before accepting my next position and at an organizationally young 35 years of age, I was honored to be the runner-up in a selection process to replace the Managing Director (Chief Development Officer) of LDS Philanthropies. Show less Managed donor relationships with individuals at Fortune 500 companies or in the Federal Government. I also introduced some of the wold's earliest online social media fundraising strategies, reaching millions of people in 180 countries.In 5.5 years, I facilitated $13.6 million in giving to the LDS Church: $6.1 million in corporate gifts, $6.8 million in individual donations, $600K in social media campaigns, and $220K in federal campaigns.My corporate relations responsibilities allowed me to build relationships with many of the Fortune 500 companies, including:WalMart, ExxonMobil, Chevron, General Electric, ConocoPhillips, Bank of America, Wachovia, Washington Mutual, British Petroleum, Hewlett-Packard, Verizon, Boeing, Microsoft, Dell, IBM, Lockheed Martin, Dow Chemical, Walt Disney, NBC, AT&T, Cisco, Intel, Sprint, American Express, Google, 3M, Eli Lilly, Nike, General Mills, Amgen, Union Pacific, Sun Microsystems, Fidelity, Micron, Procter & Gamble, Lexmark, and CNN.My federal relations responsibilities allowed me to build relationships at many federal facilities, including the Pentagon, Defense Intelligence Agency, and Capitol Hill.I also represented LDS Philanthropies on one of the earliest multi-departmental committees working on the LDS Church's social media strategies and platforms. I was responsible for advising on social media strategy to mobilize resources for church causes, including building a widget to aid in the church's response to the disaster in Haiti, the development of a Humanitarian Services blog, and the Vineyard (crowdsourcing project).As a result of the innovative technologies and operational process improvements I introduced, I was asked to sit on the LDSP Process Mapping Committee, mapping all LDSP processes, identifying risks, and seeking strategic opportunities for future growth. Ultimately, we successfully automated or realigned multiple workflows, allowing for the repurposing of several full-time positions, including my own. Show less

  • Interim Associate Director, Marketing & Communications

    Dec 2013 - Jul 2014

  • Associate Director, Donor Engagement, Analytics, and Prospect Research

    Jan 2012 - Jul 2014

  • Gift Officer, Social Media and Corporate Matching

    May 2006 - Jan 2012
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  LDS Business College

  Jul 2014 - Nov 2016

  Program Director, Social Media Marketing

  Designed, built, launched, and grew the world's first accredited and largest on-campus and online degree and certificate program in Social Media Marketing.Growth: In just over two years, my team enrolled 700 students in the on-campus program and several thousand worldwide in the online program. We employed 37 faculty, established in-class partnerships with hundreds of companies, developed several student-taught small business digital workshops, built and staffed a student-run digital agency, and placed over 90% of graduates in full-time work. By the time I left, the program was the most popular and most profitable offering at the college.Revenue Growth: In two years, the program generated $4 million in new revenue.Curriculum: My team developed rapidly updatable curriculum on all the major networks, including Facebook, LinkedIn, Twitter, Google+, Instagram, Twitter, Vine, SnapChat, and Pinterest. We developed courses in digital marketing strategy, digital content creation, digital and social analytics, online community management, digital and social advertising, web development and management, social advocacy and influencer marketing, and online branding and positioning.Rapid Development: From day one, development of the program was an exhilarating yet controlled race. We raced to find top content experts, raced to develop courses for both face-to-face and online delivery, and raced to keep up with the worldwide growth. Most of my time was spent sharing the vision of rapidly updatable and hands-on curriculum, empowering our growing staff, problem-solving, and stretching resources to do more with less.The program was and continues to be committed to keeping up with the fast-moving industry. Our dev and refresh cycle was no more than six months, a feat for an accredited program. I am proud to say that the program began and remains at the forefront of the social media marketing training industry.#EdTech #CompetencyBased #HigherEducation #OnlineLearning Show less

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  BWF

  Nov 2016 - May 2020

  Associate Vice President, Marketing and Digital Services

  Consulted leading nonprofits in higher education, healthcare, and human services in technology-driven fundraising innovation, campaign strategy, platform fundraising, digital marketing, wealth-targeted donor journeys, and fundraising analytics. Clients-Universities: The University of South Florida, University of Texas-Austin, University of Texas-San Antonio, University of Texas-Dallas, University of Texas-Arlington, University of Texas-Rio Grande, Northern Arizona University, Liberty University, St. Thomas University, Illinois State University, University of California San Diego, University of Washington, University of Miami, Tufts University, Kueka College, University of Michigan, Simmons College, University of Central Florida, Worcester Polytechnic Institute, University of Nebraska, South Dakota State University, University of Wisconsin, Pacific Lutheran University, Haverford College, University of Missouri - St Loius, University of Maryland, and Concordia Univesity Irvine.Healthcare: Boston Children's Hospital, Memorial Sloan-Kettering, Children's Hospital of Minnesota, Johns Hopkins All Children's Hospital, MD Anderson, Southwestern Medical Center, Medical Branch Galveston, Health Science Center Houston, Health Science Center San Antonio, Health Science Center Tyler, Children's Healthcare of Atlanta Foundation, St. Jude Children's Research Hospital, University of San Diego Health Allina Health, and Cedars-Sinai Medical Center.Human Services: Action Against Hunger, The Giant Magellan Space Telescope, United Way of Miami, The International Quilt Study Center and Museum, Best Friends Animal Society, Christ Lutheran Church, The United Way of Twins Cities, the National Parks System, KIPP Texas, The Great Barrier Reef, National Psoriasis Foundation, St. Johns Abbey, Animal Humane Society, Sustainable Conservation, & World Vision. Show less

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  Cart-Away Concrete Systems, Inc.

  Jan 2020 - now

  Focused on supporting an outstanding team to increase Cart-Away customers globally. Together we have tripled company revenues in 36 months. Are you looking to start a business with a 25-year proven business model in a niche that does fantastic regardless of the swings in the economy? If so, we would love to tell you more. Lead global sales and marketing strategies

  • CEO & President

    Sept 2020 - now

  • Vice President Sales & Marketing

    Jan 2020 - Sept 2020
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  Cart-Away Supply

  Mar 2021 - now

  CEO & President

  Cart-Away Supply is a growing national chain of short-load ready-mix concrete providers.

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  CCSI Real Estate Holdings

  Aug 2022 - now

  General Partner

  CCSI Real Estate Holdings is a real estate investment company. Our mission is to identify, acquire, and manage commercial and industrial properties.

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  Forge Capital Fund

  Jan 2023 - now

  Founding Partner

  Founder and Principal Managing Partner of Forge Capital Fund, an angel fund where we draw inspiration from the blue-collar resilience of hardworking individuals, the innovative spirit of problem solvers, and a deep commitment to improving the lives of those in opportunity-poor communities worldwide. Our approach combines strategic expertise, cutting-edge marketing, and an unwavering competitive spirit to fuel your journey toward growth, prosperity, and the creation of enduring value.Forge Capital Fund works with two types of entrepreneurs: EVERYDAY BLUE–COLLAR ENTREPRENEURSWe support everyday entrepreneurs who aim to build legacy businesses to support their families. These entrepreneurs may not be interested in a quick exit but are focused on long-term success through royalty deals and equity/royalty combinations.HIGH-GROWTH INNOVATORSWe partner with high-growth innovators who seek transformative change and a 5-to-10-year exit plan. These entrepreneurs typically engage in equity deals to fuel their growth. Show less

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  TEARDROPS NW, INC.

  Aug 2024 - now

  President and CEO

  Recently acquired teardrop and adventure trailer company.