
Jonathan Golicz
Merchandiser

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About me
Vice President at Travel & Adventure Show
Education

The University of Connecticut
2008 - 2012Bachelor of Arts (BA) Liberal Arts and Sciences/Liberal StudiesActivities and Societies: UConn Club Baseball

Coastal Carolina University
2006 - 2008
Experience

Dichello Distributors
May 2007 - Jan 2012Merchandiser- Responsible for brand merchandise placement and promotion- Responsible for set up and run of event logistics for events such as the Alive @ 5 Concert Series and the PGA Tour's Traveler's Championship

Madison Baseball
Jan 2012 - Jan 2013Jr. Legion/Babe Ruth Head Coach
MultiScreen Summit
Jul 2012 - May 2013Social Media Manager/Project Manager
Unicomm
May 2013 - nowResponsible for implementing and activating an integrated marketing plan for the Travel & Adventure Show Series, the largest series of travel shows in the U.S. Responsible for:- managing brand identity - PR and promotional opportunities- liaison to the sales staff- PR and promotional opportunities - all external marketing and advertising resources- creating and managing content, speakers, and conference schedule- overseeing CRM and automated marketing system - creating exhibitor leads and revenue opportunities Show less • Activation Management - Designed and assembled master databases for conference and tradeshow speakers, exhibitors, sponsors – streamlining deliverables resulting in a 21% reduction in implementation errors• Website Optimization - Aided in revisions of Entertainment Technology and Travel event websites – managed content and design initiatives to increase engagement, updated event agendas, updated speaker and sponsor information and clarify event’s purpose and unique value proposition – resulted in a 109% increase in time spent on website per unique visitor.• Mobile App Management – Managed and edited content and design initiatives to increase engagement, updated event agendas and updated speaker and sponsor information – resulted in 100% increase in attendee app usage• Social Media Management - developed and maintained LinkedIn groups, Facebook pages and Twitter accounts for 7 major corporate events – resulted in 109% increase in prospect engagement.• Operations Director - Assisted operations manager for events to manage on-site event logistics. – resulted in a 11% decrease in outside service expenses.• Customer Activation Program - Liaison with exhibitors to ensure their needs were met before, during and after events – resulting in 6% reduction of account management non-revenue time..• Sponsorship Proposal Management - Created sponsorship proposals and reports for a variety of clients and events – resulting in a 12% increase of sponsorship sales over nine months.• Copywriting Management – Managed, edited and created copy for exhibitor manuals, Event Newsletters, Show Guides, Event Websites and social media accounts for major corporate events Show less
Vice President
Apr 2019 - nowMarketing Director
Apr 2016 - Apr 2019Community Marketing Manager
Nov 2013 - Apr 2016Event Marketing Coordinator
May 2013 - Nov 2013

1000TravelTips.com
Feb 2015 - Jun 2018Executive Producer, EditorResponsible for the launch and production of 1000TravelTips.com, a new consumer facing website designed to give a qualified audience of travel enthusiasts the tips, skills and travel advice they need to maximize their travel experience.

Travel & Adventure Show
May 2019 - nowVice President
Licenses & Certifications

Dale Carnegie: Skills for Success
CEO, Dale Carnegie & Associates Inc.
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