Ceren Sehitoglu

Experience

• 

  The Coca-Cola Company

  Jun 2008 - Dec 2009

  Marketing Communications, Advertising Intern

  • Served as a Marketing Communications Intern, collaborating with brand managers and creative agencies to support advertising campaigns for the company.• Supported the implementation of advertising campaigns by coordinating with various internal and external stakeholders and ensuring that timelines were met.

• 

  Ogilvy

  Feb 2010 - Mar 2010

  Part-Time Junior Account Executive
• 

  Young & Rubicam

  Oct 2010 - Mar 2013

  Strategic Planner

  • Reported directly to the Chief Strategy Officer, collaborating on brand building strategies for a range of global and national clients including Arçelik, Danone, Huggies, Kotex, M&S, Barilla / Filiz, Markafoni, and ING Bank.• Served as a creative catalyst for the agency and clients, delivering trend and innovation keynotes that inspired and informed both internal teams and external stakeholders.• Contributed to the launch campaigns of e-commerce brands, helping to introduce a new concept to the Turkish market and achieve success for the clients.• Attended and participated in global Integrated Marketing Communications (IMC) workshops, staying up to date with the latest trends and best practices in the field and bringing new ideas and perspectives to the agency and clients. Show less

• 

  TBWA\Istanbul

  Mar 2013 - now

  • Developed creative communication strategies with a disruption company mindset, producing innovative and effective solutions for clients.• Created brand positioning and essence work for large clients, helping to elevate their brands and enhance their market presence.• Led a planning team and managed notable accounts such as Akbank, Apple, Aptamil, Atasay, BMW, Boyner, Ferrero (Kinder), Hayat Kimya (Bingo, Molfix, Molped – Turkey, Africa, Asia Regions), Hepsiburada, and Koton.• Designed and facilitated numerous disruption & innovation workshops, helping brands such as Absolut, Atasay, CarrefourSA, Efes Pilsen, Molped, Ülker, and Lenta (Russia) solve marketing problems.• Pioneered new research models for the agency, leveraging data and insights to drive strategic decision-making and improve results for clients.• Played a key role in agency pitches and contributed to various winning cases.TBWA FOR GOOD• Selected as the local initiator of "TBWA FOR GOOD," a global initiative focused on social responsibility projects, and worked on several projects aimed at making a positive impact on society.• Designed a new CSR roadmap to provide strategic direction for purposeful brands, helping them to align their goals and objectives with social responsibility principles.• Collaborated with Idema and İhtiyaç Haritası to build a bridge between social needs and brand powers, identifying opportunities for brands to contribute to social causes and make a difference in the world.• Volunteered as a consultant to NGOs selected by Koç University Capacity Development Programme, providing expert advice and support to help them achieve their missions and goals.• Contributed to the Social Good Summit in 2018 and 2019 as an organizer and keynote speaker, sharing insights and experiences with fellow professionals and inspiring others to make a positive impact on society. Show less

  • Planning Director

    Nov 2017 - now

  • Strategic Planning Group Head

    Mar 2013 - now
• 

  TBWA\Media Arts Lab

  Jul 2017 - now

  Senior Strategic Planner
• 

  Tribal Worldwide Istanbul

  Sept 2020 - now

  Head of Strategic Planning

  • Currently spearheading a pioneering hybrid planning team comprising two senior planners, one junior planner, one digital strategist & innovation lead, one digital data & insight strategist, and various interns & freelancers.• Accountable for end-to-end strategies for high-profile clients such as ING Bank and THY, as well as developing digital strategies for innovative brands like Turkcell.• Collaborating with clients to develop brand positioning cases and create compelling brand stories for Algida, LC Waikiki, Profilo, Sigortam.net, Şok, Uni Baby, and Ülker, ensuring strategic continuity.• Leading customer segmentation projects in collaboration with data experts within the planning team and external partners.• Conducting customer decision journey workshops to design an engaging brand ecosystem targeting different brand personas.• Managing the team's day-to-day operations and ensuring they deliver high-quality work on time and within budget. Show less