
Kenia Rivas De Leon
Sales Representative (Marketstar/Whirlpool)

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About me
Field Operations Manager l Training Manager | District Manager | Sales Manager
Education

Polytechnic University
1996 - 2004Bachelor of Business Administration (BBA) Business Administration and MarketingActivities and Societies: President Of the Business Administration (Student Association President)
Experience

Marketstar/Whirlpool
Jan 2007 - Jan 2011Sales Representative (Marketstar/Whirlpool)•Maintain a specific and primary focus on assisting and enhancing sales of units all store activities. (Sears, Sears Dealers, Home Depot, K-Mart & Best Buy)• Train retail sales reps/managers on the benefits and features of the product.• As necessary, perform assisted sales events or other Grand Opening trainings at key retail locations, demonstrate and sell products to end-users.• Conduct both formal (classroom style) and informal (on the sales floor) trainings. Training will include, but will not be limited to: product info, competitive selling skills, consultative selling, feature/benefit selling, etc.• Ensure that POP materials are properly displayed and in good working condition.• Collect and report visit data/competitive data in electronic call reports.• Manage their territory - training/sales calls, assisted selling hours, set special event schedules, etc.• Travel within designated territory as required. (Travel accomplished to Orlando FL Training (Ft. Myers & Naples Stores), New Orleans & Chicago “North America Sales Convention”, Tampa, Atlanta (Insperience Whirlpool live Studio), Orlando & Atlanta Regional Meetings as well)• Travel once in a month Visit to St. Thomas & St. Croix to Home Depot & K-mart Stores.• 52 Stores around the Whole Island of PR, 2 Stores in St. Thomas & 1 Store in St. Croix VI.• Create and Develop Business plans for each Trade Partners Home Depot, Best Buy. Sears and K-mart. These include SWOT and Weekly, Monthly Sales Analysis.• Maintain and develop the business relation with the Trade Partners.• Prepare, Organize, Train and Develop all needed for the Sears Roadshow and the Whirlpool on Tour Events. Show less

DIRECTV Puerto Rico
Jun 2012 - Mar 2013Sales Supervisor / Supervisora Area Norte P.R.*Supervises 20 or more sales consultants in selling products and services to customers. Supports management staff by monitoring sales consultant’s progress and supervising and directing the resolution of problems or answering questions.• Directly supervises 10 or more, salaried sales representatives. Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include assisting with employee training; assisting in planning and assigning work; directing work; appraising performance; assisting in rewarding and disciplining employees; and addressing complaints and resolving problems.• Assists Direct Sales Manager in establishing sales strategic goals and action plans according to the Company’s goals.• Supervises staff training, suggests motivational and incentive programs, and adherence to personnel policies and standards.• Verifies daily Sales Consultants sales for sales statistics.• Trains staff in cross-selling and product knowledge, and monitors effectiveness.• Monitors sales staff productivity and quota levels, and recommends policy changes or training to improve results.• Coordinates sales communication with other sales-related departments.• Prepares staff progress and productivity reports.• Prepares Sales Consultants schedules.• Listen carefully and comprehensively to feedback from Sales Consultants; interprets comments or questions to give relevant responses.• Suggests improvements to sales campaigns.• Monitors sales procedures for all subordinates for evaluative purposes.• Ability to listen and communicate effectively with management and sales staff, to solve practical problems and deal with a variety of concrete variables, to interpret a variety of instructions furnished in various forms.• Ability to meet attendance standards and work long hours when necessary.• 75% Travel time required with established sales territory. Show less

Open Mobile PR
Apr 2013 - Sept 2013Store Manager / Gerente Punto de Ventas y Servicio Area Metro• Manage the budget of spending and service outlets in order to meet the objective of CPGA.• Compliance management indicators defined for the set of points of sale and service given charge.• Negotiate sales and service objectives with management and distribution channel point level.• Constant monitoring of the achievement of the objectives assigned by representative in order to achieve compliance of their goals.• Responsible for ensuring a high level of customer service in the store in charge.• Design and implement through a work plan at the tactical point of sale and service aimed at achieving the objectives assigned to your area.• Daily monitoring of inventory and other assets, and to ensure having the levels necessary for the proper operation of the store.• Daily monitoring of the execution of the store and prepare reports.• Compliance and enforcement of the procedures outlined by the company.• Managing and updating POP material in order to maintain the image of Sales Point.• Supervise the operation of the store and assist staff in all functions offering the tools necessary to maximize their performance.• Lead and motivate the performance of the employees assigned to your store in order to meet and exceed their goals.• Train employees continuously on products, services and processes sales or customer service.• Interview, recruitment and development of employees assigned to your store.• Ensure that employees in their designated areas comply with company policies and recommend corrective actions.• Development and planning of alternative activities with his group of employees to promote increased sales.• Prepare group meetings with employees to measure results and develop work plans to achieve compliance with the objectives set.• Development and presentation of work plan to be followed according to the results and projections outlined. Show less

DISH Network
Dec 2013 - Apr 2020Strategic Account Manager• Will ensure proper training related to DISH Network products and programming to Claro PR/DR. Functions as a liaison to Alliance Partner retail sales staff in a particular DMA, or DMA’s. Represents DISH Network and our partners at sales events. Measures and evaluates proper sales practices through ongoing quality assurance efforts with assigned Claro PR/DR.• Provide account support including: new hire training, up-training, sales blitzes, side by side selling and other duties as assigned by manager.• Maintain a comprehensive understanding of DISH Network and the cable/satellite industry, as well as maintaining knowledge of the local competition, demographics, products, programs, installation, service, and pricing• Be responsible to Increase Net Activations, Decrease Churn, Improve Net Income, Increase Customer Satisfaction, Lower Customer Contact Rate, and Grown Market Share.• Develop, Communicate and implement strategic plans, and set key measurable performance objectives that will drive subscriber’s acquisition.• Develop and maintain relationships with key Telco strategic partners across all influential departments within geographic territory: Sales, Marketing, Operations, Commercial, Retail and Alternate Sales Channels. • In charge of all the Retail Metro North, East, Bo. Palmas Call Center, AMOV Dominican Republic Call Center.• Train all the Manager, Supervisors and Agents from the PR Territory. Develop the knowledge of product, sales techniques, billing training for all the Dominican Republic Agents including AMOV and Insight Call Center. (More than 300 Agents) Traveling once in a monthly basis.• Monitor sales calls to identify areas of improvement, reduce churn and assist in closing sales. (PR and DR Call Centers)• Develop partner’s product knowledge and sales skills through up-training and side-by-side consultation to increase activations and reduce churn. Show less

Vaco
Jun 2020 - Sept 2020Field Operations Manager (Kmart Guaynabo)• Oversight a store liquidation or other retail event sales.• Manage to reduce an inventory of more than 4M, profitable liquidationof merchandise and store fixtures.• Store management of apparel, pantry, hardlines, store equipment,restaurant equipments, jewelry among others.• Work with Store Managers, District Managers, Regional Managers andStore associates among others.• Proper staging and separation of non-usable waste hazardous materialsfor Environmental Affairs to handle versus merchandise to be liquidate.• Control of all store expenses.• Payroll and scheduling (this include but is not limited to the managingof payroll expenses through associate scheduling and determine thepayroll plan during the liquidation process).• Protection of store image.• More than 170K+ in fixture selling.• Oversee activities directly related to selling products or providingservices.• Direct and coordinate activities of businesses or departmentsconcerned with the production, pricing, sales, and distribution ofproducts.• Manage staff, preparing work schedules and assigning specific duties.• Vacate building on time and as requested. Show less

SB360 Capital Partners
Dec 2020 - Mar 2021Field Operations Manager (Kmart Rexville)•Established a record in Fixtures Sales for all the Big Kmart and Sears stores for the last 15 years, first to sold more than $283K+ (Dec 2020-March 2021)•Same responsibilities described at the Kmart Guaynabo Closing, with more restricted COVID-19 Protocol Guidelines.

Self-employed
Jun 2021 - nowForex Profesional Trader
Tesla
Oct 2021 - nowOperation Advisor
Feb 2023 - nowTesla Advisor | Sales | Delivery | Registration
Oct 2021 - now
Licenses & Certifications

Real State License

Dish "Living the Paw" Award
Aug 2017
DISH Trainer Certified
Feb 2014- View certificate

Persuasive Communication Certificate
Cornell UniversityAug 2024
Volunteer Experience
Susan G. Komen (PR) Production Staff Volunter for 9 yrs 2000-2009
Issued by Puerto Rico on Jan 2000
Associated with Kenia Rivas De Leon
Languages
- enEnglish
- spSpanish
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