Areg Vardanyan

Areg Vardanyan

Private Entrepreneur

Followers of Areg Vardanyan16000 followers
location of Areg VardanyanYerevan, Yerevan, Armenia

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  • Timeline

  • About me

    Product Marketing Manager | Gambling, iGaming | VBET

  • Education

    • Российский Экономический Университет им. Г.В. Плеханова

      2012 - 2014
      Бакалавр Banking and Financial Support Services
  • Experience

    • Areg Vardanyan Private Entrepreneur

      Jan 2018 - Jan 2022
      Private Entrepreneur

      • Production policy control• Supervise strategy development• Determination of production development directions• Ensuring and increasing the level of technical production of production• Increasing production efficiency• Cost reduction (financial, material, labor)• Ensuring a high level of production in accordance with current state standards

    • Nar-Ar LLC

      Jan 2018 - Jan 2019
      Merchandise Controller

      • Merchandise control• Organization and implementation of reception, discharge, storage and video recording, transportation, inventory• Preparation and submission of backup transactions, record keeping, reports

    • Gg

      Jan 2020 - Jan 2022

      • Derivation of product requirements.• Collect all the necessary information, determine the key qualities and characteristics of the product.• Building a strategy and developing an action plan.• Distribution of roles. Assemble a team, define areas of responsibility and work on the product.• Launch and promotion of the product.• Development of a plan to increase sales. • Follow the progress of orders • Monitor the correct distribution of orders • Detect and report technical failures and critical situations in a timely manner • Analyze and identify potentially active order zones • Responding to customer queries in a timely and accurate way, via phone, email or chat• Identifying customer needs and helping customers use specific features• Analyzing and reporting product malfunctions

      • Product Manager

        Jan 2021 - Jan 2022
      • Monitoring Specialist

        Jan 2020 - Jan 2021
      • Customer Support Specialist

        Jan 2020 - Jan 2020
    • VBET

      Jul 2023 - now
      Product Marketing Manager

      ✓ Analyze market trends, customer insights, and competitor activities to identify opportunities for product differentiation and growth.✓ Collaborate with the product team to gather feedback, prioritize features, and drive product enhancements based on market demands and user feedback.✓ Monitor and report on key performance metrics, optimizing campaigns to improve ROI and user acquisition cost.✓ Led the marketing initiatives for multiple game titles, overseeing the development and execution of marketing plans.✓ Collaborated with the sales team to create sales enablement tools and materials for game launches.✓ Develop and execute strategic marketing plans for a range of gambling products, including casino games, sports betting platforms, and online gaming applications.✓ Craft compelling and regulatory-compliant messaging, value propositions, and content for diverse gambling products across various channels, including digital platforms, print, and events.✓ Collaborate with legal and compliance teams to ensure marketing materials adhere to industry regulations and standards. Show less

  • Licenses & Certifications