Eileen Denne

Experience

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  American Society of Travel Agents

  Jan 2002 - Jan 2005

  Vice President, Communications

  Generated consumer awareness of travel agents through targeted media relations; increased visibility of officers, board and chapter presidents through media and speaking opportunities; managed creative and production of printed material and electronic communications; launched new products including TravelSense.org consumer website; directed content and management of member website ASTAnet.com.

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  Airports Council International-North America

  Jan 2005 - Jan 2009

  Senior Vice President, Communications & Marketing

  Led Communications and Marketing department for $10M trade association representing 600 airports in the U.S. and Canada. Supported favorable airport legislation and regulation by developing strategies to generate positive public relations for ACI-NA positions; educated national and trade media on airport issues; planned and implemented high-quality educational conferences for airport executives; increased conference attendance through strategic marketing; launched ACI-NA social media tools including listservs and blog; led member communications including daily news clips; e-newsletters; magazine; annual membership directory, brochures, and marketing. Show less

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  Connect Arkansas

  Mar 2010 - Dec 2010

  Senior Vice President

  Managed e-community activities of nonprofit organization created to expand high speed internet awareness and adoption in Arkansas. Developed and implemented community strategic planning to drive internet education and promote internet use in rural Arkansas counties. Prepared and presented outreach material for Joint Legislative Committee and Connect Board. Wrote quarterly grant reports for National Telecommunications and Information Administration (NTIA), Delta Regional Authority, U.S. Department of Agriculture, and Foundation for Mid South. Served as liaison to Health Information Exchange/Health Information Technology Workgroup; AR Broadband Council, AR Farm Bureau, AR Coalition for Excellence. Show less

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  Arkansas Pharmacists Association

  Jan 2011 - Mar 2015

  Senior Director of Communications

  Directed member communications and outreach to advance the pharmacy profession in Arkansas for 2,400 members. Provided strategic communications support for organizational lobbying efforts. Managed $500K multi-media public awareness campaign with PR and Advertising firm. Edited quarterly magazine; wrote content and took photos. Wrote and distributed two weekly e-newsletters. Responsible for content and administration of website and social media. Accomplishments included data collection on member and communication needs; rebranding the association including: new logo, new member communications, updated quarterly magazine, promotional materials and website. Rebranding and communications around immunization campaign garnered 2012, 2013 and 2014 awards from Arkansas Society of Association Executives and Arkansas PRSA including Best of Show in 2013. Show less

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  Denne Consulting

  Apr 2015 - Aug 2016

  Nonprofit and Communications Consultant

  Denne Consulting offered counseling services to associations and nonprofits on organizational and leadership development, governance, communications and strategic planning. Services included volunteer leadership training and development; public relations counseling; executive media training; developing public affairs advocacy programs; media relations; electronic marketing; and publications.

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  American Academy of PAs

  Apr 2017 - Dec 2021

  Director, Corporate Communications

  Develop and implement editorial content to drive sales, member retention, increase engagement, member awareness and positive customer behavior. Lead and manage cross-departmental Editorial Advisory Team to identify topics, calls-to-action and subject matter experts for content development; analyze successful content strategy and tactics.

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  Guide Service of Washington Inc.

  Mar 2023 - now

  Licensed DC Tour Guide