
Hannah Herbig
Marketing and Promotions Intern

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Connect with Hannah Herbig to Send Message
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About me
Data & Analytics at Paciolan
Education

Kentlake High School
1998 - 2001
The University of Memphis
2010 -Masters Sport Commerce
Washington State University
2001 - 2005BA Sport ManagementActivities and Societies: Alpha Phi Sorority, Vice President of GAMMA Go Cougs!
Experience

Gonzaga University
Aug 2005 - May 2006Marketing and Promotions Intern* Assisted in marketing and promotions for all Gonzaga’s 14 Division I collegiate sports.* Game day promotions: ran in-game promotions for volleyball, baseball, men’s and women’s soccer and men’s and women’s basketball games.* Marketing and promotions during 2006 West Coast Conference men’s and women’s basketball tournament held at Gonzaga.* Assisted Director of Athletic Annual Giving in fundraising projects including a $1 million campaign.* Maintained close contact with season ticket holders and Bulldog Club members.* Organized and managed pre-game and halftime socials for 1430 Bulldog Club members at all men’s and many women’s home basketball games.* Assisted in planning various events including Athletic Founder’s Society Dinner, Men’s Basketball Banquet, Anthony’s Student Scholarship Benefit and Bulldog Club Golf Tournament.* Trained on Banner, Gonzaga University’s integrated database system. Show less

Seattle Sonics and Storm
Jun 2006 - Sept 2006Personal Account Representitive* Generated season ticket and ticket plan sales for the NBA and WNBA teams.* Customer service representative for all prospect, current and previous ticket holders.* Trained on Arctics, TicketMaster’s online ticketing system.* Went through an ownership change and worked with fans on the transition.

Tri-Cities Fever arena football
Jan 2007 - Dec 2007Director of Ticket Operations* Oversaw and planned all season, group and single game ticket advertisement and promotions for the 2007 season as well as sold season, group and single game tickets.* Promoted from Group Sales/Community Relations Manager in August 2007.* Ran Torch’s Kids Club, including promoting membership with marketing tools and organizing Kids Club events.* Organized all player, dance team, staff and mascot appearances throughout the Tri-Cities area including schools, camps and community events.* Assisted in executing all in-game marketing initiatives including on-field and in seating bowl promotions during pre-game, throughout game and during post-game autograph sessions.* Trained and oversaw marketing and promotions interns during all home football games.* Promoted and sold corporate sponsorship for the 2007 season. Show less

Tri-City Americans Hockey
Jan 2008 - Jan 2009Community Relations/Account Executive* Developed and oversaw over 3,000 community service hours through players, mascot, staff and coaches.* Assisted with fulfillment of group, value pack and season ticket sales efforts.* Planned theme-night ticket promotions including DECA Night, Scout Night and Faith Night.* Contributed to the planning of Breast Cancer Awareness Night, Wear Red Night, Teddy Bear Toss, Carson Kolzig Foundation and other community-based theme nights.* Directed game day atmosphere including managing the game day internship program for high school and college students.* Contributed to sales staff that increased home hockey game attendance figures by almost 10% over previous season. Show less

United States Military Academy at West Point
Jun 2009 - Dec 2011Assistant Ticket Manager* Assisted in operations and fulfillment of all ticketed events, including home football, men's and women's basketball, hockey, wrestling, men's gymnastics and lacrosse, as well as Army-hosted league/NCAA tournament events.* Managed inbound call center, including training staff on customer service procedures, implementing strategies and organizing meetings.* Traveled with football team to manage ticket allotments, holds, player guest admissions, team will call, game day transactions and internal/external services for away games, annual Army-Navy Game, games at Yankee Stadium and 2010 Armed Forces Bowl. Traveled with lacrosse team to administer player guest list for 2010 NCAA Lacrosse Tournament.* Worked closely with Army Marketing Department and Army "A" Club development office on all ticketing matters.* Proficient in Paciolan ticketing software, including order entry, allocation and printing of tickets, user request reporting, Access Management, programming seasons, manifests, events and website updates through eVenue. Show less

Young Life
Jun 2010 - Jan 2011Part-time Staff* Interim Community Director for Hudson Valley Young Life/Club Beyond Area, which included students from surrounding areas of West Point, Highland Falls, Fort Montgomery, Garrison and Cornwall.* Trained West Point Cadets to be leaders for the high school and middle school clubs.* Planned, promoted, and organized week-long high school summer camp to Saranac Club in upstate New York.* Planned and organzied weekly club meetings and Campaigners meetings during the fall semester, working closely with leaders to execute meetings.* Worked with community members and youth's parents, as well as West Point Chaplin on operations of program.* Oversaw over 70 high school youth, with the assistance of cadet leaders, for a weekend at one of Young Life's Winter Retreats at Lake Champion.* Attended first year staff training for Young Life. Show less

Washington State University
Dec 2011 - Jan 2015* Oversee ticket operations for Men’s Basketball as well as assist with all football operation, including: planning, programming and implementation of ticket promotions, working closely with marketing and team coaches on all marketing plans for basketball.* Lead programmer for all ticket office needs within the Paciolan Ticketing Software System, including sport season programming, Cougar Athletic Fund events and items and working to create innovative ways to market and sell the Cougar product.* Travel for away football games, as well as all tournaments Men’s Basketball participates in to oversee and execute WSU ticket allotments, including team and coaches tickets, ticket purchaser will call and issues and manage team lists.* Work closely with the athletic department’s Chief Financial Officer to manage budget, project revenue and keep updated on goals for all ticketed sports.* Main projects include: ZZU Points program, a points reward system for student’s attending athletic events; new Student Plaza, assists in project with architects, students and department for new student entrance at Martin Stadium for football; programming, seeks out best practices within industry to better sell and market our product.* Proficient in Paciolan programming, including season set-up and renewal process, single game ticket promotions, bill plans, back office set-up, report writing and other set-ups as necessary.* Competent with eVenue, Paciolan's online ticketing website, for ticket sales, ticket transfer set up, student ticketing, and promotions, as well as other eVenue set-ups as necessary.* Maintain current knowledge of Paciolan ticketing software system.* Liaison with Cougar Athletic Fund on various projects as well as monitoring donor based seating policies.*Promoted from Assistant Ticket Manager. Show less * Assist in managing the day-to-day function of the Ticket Operations Office* Oversee ticket operations currently for Women's Basketball and Students, as well as Volleyball (2012) and Baseball (2012/13). Includes planning, programming and implementation of ticket promotions, working closely with marketing and team coaches on all marketing plans for sport.* Manages the preparation, planning, staffing and supervision of student employees for will call office, player guest/recruit ticket admission, and sales/customer service windows for supervised sports, as well as assisting at home football and men’s basketball events.* Responsible for WSU's allotment of ticket sales for 2012 and 2013 Pac-12 Women's Basketball tournament, including team and coaches allotment, and managing team lists throughout tournament.* Supervise student ticketing for all ticketed sports, including student gate entry and game day troubleshooting, online ticket sales management, weekly informative emails and student specific promotions.* Work closely with marketing department on student ticket and attendance initiative, including developing and managing ZZU Points program, a system which tracks student attendance and early entrance into events, and rewards points based on attendance and membership in student fan group. Show less
Manager of Ticket Operations
Jul 2013 - Jan 2015Assistant Ticket Manager
Dec 2011 - Jul 2013

Paciolan
Feb 2015 - now* Designs dynamic dashboards to allow customers to gain valuable insight from their Fundraising and Ticketing data* Crafts exports and other content that addresses the need across all clients to access the underlying datasets quickly and cleanly* Analyzes and verifies the data being visualized, and assist in root cause analysis to trace the source of any data issues* Contributes ideas on how best to convey ideas and how to maximize the effectiveness and storytelling of an individual dashboard or report* Identifies cases where insight performance doesn’t meet our standards and work with data engineers to leverage Snowflake for a solution* Support internal teams in their goals to better understand cross-client data* Collaborates with product, UI/UX, customer success, and data engineers to come up with solutions that meet the desired outcomes Show less * Consults with clients on data cleansing and data standards/strategy set up to help streamline reporting.* Custom builds reports using SQL.* Designs dynamic dashboards to allow clients gain valuable insights from their fundraising and ticketing data.* Creates exports and other content to address client needs and help them become more self-sufficient in reporting.* Closely works with Business Intelligence Engineers on a daily basis to strategize ideas on how to maximize the effectiveness and storytelling of dashboards and exports.* Supports internal teams in their goals to better understand cross-client data, as well as their own reporting questions and needs. Show less Trains athletics, venues, arenas, and performance arts clients on Paciolan's reporting tool and creating reports using the data warehouse.Creates ticketing, fundraising, marketing, analytics and financial reports and visualizations for over 500 live entertainment organizations; including college athletics, performing arts, venues and professional sports. Perform data analysis, modeling and generates reports using SQL.Consults with clients on how to structure and standardize data to use in ad-hoc reporting and dashboards.Reporting Lead on client platform upgrades and new client installs, training on reporting product as well as creating content and converting reports from other systems to Paciolan.Create and maintain internal and client facing documentation.Works closely with a remote team and coworkers around the country. Show less
Business Intelligence Engineer
Feb 2022 - nowData Consultant
Dec 2020 - Feb 2022Business Intelligence Analyst
Jul 2019 - Dec 2020Jr Business Intelligence Analyst
Jul 2017 - Jul 2019Application Specialist
Feb 2015 - Jul 2017
Licenses & Certifications
- View certificate

Business Intelligence for Consultants
LinkedInSept 2021 - View certificate

Using Tableau to Discover Powerful Business Insights
LinkedInMar 2022
Volunteer Experience
Volunteer Leader
Issued by Young Life on Jan 2007
Associated with Hannah Herbig
Languages
- frFrench
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