David Ibukun

Experience

• 

  Total

  Mar 1999 - now

  ➱ Manage and develop profitable relationships with key customers for AGO products across North East and North West zone.➱ Develop business relationships with customers' executives and assist them to resolve complex problems, achieve cost savings and optimize their operations.➱ Oversee the evaluation of contract implications and risks, development of estimates, target pricing and preparation of proposals while ensuring compliance with applicable laws and regulations. ➱ Introduce strategies designed to ensure awareness of market opportunities and influence product development in order to achieve long range business objectives while minimizing potential for losses. ➱ Direct, motivate and guide less experienced managers and sales representatives and assist them with complex customer negotiations and sales strategies. Key achievements:➱ Championed the Vendor management scheme by setting up a tank in the client’s office to drive efficient and easily accessible products. This increased total monthly sales volume and significantly improved revenue from vendor management fee.➱ Reactivated dormant accounts and converted industry leaders in Manufacturing, Construction, Oil& Gas into active customers. Achieved 195% growth in sales margin on Energy Business. Show less ➱ Maintained awareness of competitor activity and recommend tactics to counter any emerging threats by competitors on both an Area and Local level.➱ Conducted retail footprint project for retail channel footprint optimisation and expansion, as well as the effective management, running and development of the physical outlets through structured processes and audit reviews.➱ Direct and execute planning, prioritizing and delegation skills to maximize the overall sales and profitability of an individual store location through the effective execution of running of assigned retail stations.➱ Monitored the effectiveness of end-to-end HSE management system while ensuring the efficiency of Health, Safety & Environment (HSE) communication and information management.➱ Designed a robust inventory management system which enhanced continuity of supply, accurately captured demand forecast and aided financial projection. Key achievements:➱ Provided effective leadership and capacity development initiatives on merchandising, pricing, product knowledge, salesmanship and customer service to over 630 customer attendants across 70 stations.➱ Ensured Dealers account are well managed in line with established Lead Dealer Policy.➱ Conducted periodic health checks on the assigned retail outlets identified business challenges and designed business plans to drive growth strategies and profitability. Recorded significant reduction in fraud and pilferage. Show less ➱ Drove territory commitment to delivering top quality customer service by ensuring prompt resolution of issues and deploying go-to-market strategies and sales enablement tactics for new and existing products.➱ Monitored the delivery of exceptional customer Top Quality Service for Customers. This reduced customers’ complaint, drastically.➱ Led and developed the B2B marketing strategies and programs to build brand/product awareness, generate leads and support revenue generation for national and local sales.➱ Reviewed the current market landscape to determine potential industries and/or businesses, develop an approach and formulate targets for capturing under-penetrated segments to broaden existing portfolio.Key Achievements:➱ Pioneered the Industrial Sales Management Role and developed B2B marketing strategies to build strong relationship with customers. Achieved 45% reduction in General Trade Executive-GTE’s debt portfolio.➱ Drove the achievement of all set targets including; 3.3m litres of White Products (AGO & PMS), 12m3 lubes and 2.2m lts of BP, as well as acquisition of 9 new accounts. Show less ➱ Managed a portfolio of key trade partners in Construction Business across the country, influencing internal and external stakeholders by creating effective relationships, to maximise performance through the development of fully integrated, strategic sales and marketing plans to exceed key financial targets.➱ Developed annual sales plan for each key account ensuring the plans will drive improvement on all key metrics; acquisition of top construction clients, revenue and profitability.➱ Implemented and managed the sales strategy to ensure coverage of Key Accounts within assigned region, promoting consistent messaging and driving engagement.➱ Evaluated, negotiated and implemented B2B marketing partnerships with vertical business associations to drive awareness, generate leads and demonstrate our leadership within the industry.Key Achievements:➱ Oversaw and monitored the order fulfilment and end-to-end delivery of Bituminous products from evacuation from KOKO plant to stock delivery at clients’ sites.➱ Ensured the effective operation of the customer base of over 20 functional accounts with an average monthly turnover of 4000mt. Show less ➱ Identified new business opportunities, took responsibility for the effective on-boarding of new trade customers and identified new potential clients to achieve sales, margins and market penetration.➱ Developed strong business relationships with key decision-makers among the all trade accounts and provided high standard of customer service to achieve set targets and drive growth in sales volume.➱ Monitored activities and measured achieved result versus set objectives KPI's, and developed proper action targets to increase efficiency.➱ Won both local and international awards including Best General Trade Executive Award (2005) and Top Oscar 2004 challenge winner. Show less Formerly known as Total Fina ELF➱ Ensured the full implementation of all safety standards in all stations and General Trade outlets. ➱ Expanded the network station number base from 5 to 7 stations with a monthly turnover of over #50m.➱ Reduced the zone credit days from 2 to zero in network and 35days in General Trade. ➱ Managed 7 industrial accounts with a monthly turnover in excess of #12m.➱ Ensured adequate reconciliation of all station accounts and prompt computation of dealer’s accounts. Show less

  • Business Development Manager

    Nov 2018 - now

  • Retail Sales Manager

    Mar 2013 - Nov 2018

  • Industrial Sales Manager

    Apr 2010 - Mar 2013

  • Construction Business Manager

    Jul 2009 - Apr 2010

  • General Trade Executive

    Apr 2003 - Jul 2009

  • Sales Representative

    Mar 1999 - Apr 2003