Borna Velic

Experience

• 

  U.S. Bank

  Jun 1999 - Aug 2002

  Senior Financial Analyst

  Conducted analysis of mortgage-backed securities. Utilized analytical skills in developing structured finance computer models for bond administration and tax reporting, Forecasted Original Issue Discount cash flows, Developed and maintained portfolio compliance model for collateralized debt obligations. Improved distribution processing efficiency by 50 percent. Provided middle level project review between financial analysts and upper management. Promoted to Senior Financial Analyst.

• 

  Woodward Communications

  Aug 2002 - Nov 2013

  On Air Personality / Music Director WAPL/WZOR/WCHK FM

  Hosted radio shows at multiple stations. Implemented music strategy to maximize station ratings and increase revenue at multiple formats at an employee owned company. Hosted client-driven marketing and promotional events.

• 

  Saga Communications

  Nov 2013 - now

  Oversee WHQG FM's broadcast and digital platforms. Content curator, coach/manage air talent, work with sales and marketing departments to generate advertiser based revenue and maximize station ratings. Co-host afternoon drive radio show. Have improved audience metrics in key advertising demographics. Co-host a personality driven afternoon show. Develop and maintain the MusicMaster database in accordance with the station's strategic market position. Active in social media implementation and execution. Work closely with the record label industry to create station promotions to increase revenue. Host marketing and promotional events at client sites. Train new air talent.

  • WKLH FM Brand Manager/Program Director

    Oct 2020 - now

  • WHQG FM Brand Manager/Program Director/On-Air Personality

    Oct 2018 - now

  • WHQG FM Music Director/On Air Personality

    Nov 2013 - Oct 2018