Rafael Sathler

Experience

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  XL Comunicação

  Mar 2000 - Jan 2006

  Junior Graphic Designer

  Served as a Junior Graphic Designer for Texaco/Chevron and Companhia Vale do Rio Doce (Vale), one of the world’s largest integrated mining companies. Designed a variety of visual assets for both digital and print media, including promotional materials, brochures, and internal communication pieces. Ensured all designs adhered to strict brand guidelines and reflected each company’s identity.Demonstrated technical proficiency in Adobe Creative Suite, collaborating with senior designers and cross-functional teams to deliver high-quality creative outputs on tight deadlines. Actively participated in project brainstorming sessions, applying creative problem-solving and attention to detail to enhance the visual impact of campaigns.Key performance indicators included delivering design projects on time and ensuring brand consistency across all materials, contributing to effective communication and brand recognition. Show less

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  Amil

  Jan 2006 - Nov 2012

  Creative Art Director / Graphic Designer

  Amil Healthcare (In-House Ad Agency): Collaborated closely with the Brand and Creative Teams to deliver high-impact internal and external marketing initiatives. Played a key role in designing and developing essential brand assets, including sales enablement materials, presentations, infographics, print collateral for on-site events, invitations, reports, and logos.Demonstrated technical proficiency in Adobe Creative Suite, ensuring that all deliverables adhered to brand guidelines and were completed on time. Leveraged strong communication and teamwork skills to align creative outputs with cross-functional teams. Key performance indicators included the timely delivery of materials, maintaining brand consistency, and supporting marketing campaigns that contributed to measurable increases in engagement and brand visibility. Show less

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  Artplan

  Jan 2013 - Jun 2016

  Senior Creative Art Director / Graphic Designer

  I played a key role in facilitating the transition of Amil, a leading healthcare company, from their in-house agency model to Artplan. Leveraging my six years of experience with the brand, I ensured a seamless integration of marketing and design processes, minimizing disruption and maintaining brand consistency during the handover. My technical expertise in cross-functional team collaboration enabled a smooth transition. Key performance indicators included the timely transfer of assets, client satisfaction, and the continued success of marketing initiatives post-transition, without any loss in campaign effectiveness or brand identity.Clients: Amil (healthcare), Amil Dental (dental care), OneHealth (healthcare), Americas Medical City (medical complex), Pró-Cardíaco Heart Center (heart center hospital), Carvalho Hosken (construction and real state) and Rock In Rio (music festival). Show less

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  Ideal H+K Strategies

  Dec 2017 - Mar 2018

  Creative Planning Team Lead

  • I spearheaded internal marketing initiatives for Coca-Cola, overseeing the end-to-end planning, design, and execution of experiential marketing events. This included the creation of diverse marketing collateral, such as brochures, flyers, and posters, all aligned with brand guidelines and campaign objectives. By managing project timelines and ensuring the delivery of high-quality assets, I contributed to enhancing brand presence and internal engagement.• In this role, I led a small, cross-functional team comprising a Graphic Designer, a Copywriter, and a Planner. My responsibilities included coordinating team tasks, fostering collaboration, and ensuring alignment with Coca-Cola’s marketing strategy. Key performance indicators included the timely delivery of materials, client satisfaction, and the effectiveness of marketing campaigns in achieving engagement goals.Clients: Coca-Cola Show less

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  3AW Brasil

  Apr 2018 - Mar 2022

  Creative Team Lead

  • In 2018, I restructured and led the content team responsible for social media strategy, resulting in significant growth for our agency’s main client, Supermercados Mundial, one of Rio de Janeiro’s largest supermarket chains. Over the course of a year, we drove follower growth across multiple platforms: 25% on Facebook, 350% on Instagram, 67% on Twitter, and 96% on YouTube. My role included overseeing the development of compelling social-first content, managing cross-platform campaigns, and tracking key KPIs such as engagement, reach, and follower growth.• In September 2019, I expanded my responsibilities to lead the creative advertising team, supervising a group of 17 professionals, including Graphic Designers, Art Directors, Copywriters, Social Media Managers, and Motion Designers. I coordinated team efforts to deliver high-quality, integrated campaigns on time, and ensured adherence to brand guidelines and creative vision. This leadership role required strong project management skills, cross-functional collaboration, and the ability to foster a productive, creative team environment while meeting KPIs such as campaign performance, client satisfaction, and operational efficiency.Clients: FGV (education and research), Ducati, Knauf, Supermercados Mundial (supermarket), LafargeHolcim, Luta Pela Paz (Fight For Peace - NGO), Band Minas (media group) and 3A Brasil (advertising agency). Show less

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  Grupo Dreamers

  Apr 2022 - Oct 2024

  Senior Creative Art Director / Graphic Designer

  Led a creative team of two graphic designers, a motion designer, and a copywriter, overseeing the entire creative process from concept to completion for a variety of digital and print media. Developed and executed innovative visual strategies for Oi, Brazil’s leading fibre-powered internet provider, ensuring brand consistency and quality across all assets. Managed project timelines and stakeholder communication, delivering high-quality designs under tight deadlines. Key responsibilities included collaborating with cross-functional teams, driving creative direction, and optimizing workflow efficiency. Successfully contributed to campaigns that increased brand engagement and supported business growth, with a focus on KPIs such as design turnaround time, campaign reach, and client satisfaction.Clients: Oi (fibre-powered internet provider), Carvalho Hosken (construction and real state), Supermercados Mundial (supermarket) Show less

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  Presentation Geeks

  Sept 2024 - now

  Presentation Graphic Designer

  Providing graphic design support for the creation and improvement of visually engaging presentations. Collaborating with cross-functional teams to design cohesive, brand-aligned slides, incorporating clear visuals, typography, and data visualization. Ensuring presentations are optimized for readability and aesthetic appeal, meeting client and stakeholder expectations while adhering to tight deadlines.

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  Dream Hospitality Group

  Oct 2024 - now

  Graphic Designer

  Responsible for delivering high-quality graphic design solutions for various projects and campaigns, supporting well-known brands such as Industria Pizzeria + Bar and Houston Avenue Bar & Grill. Collaborating closely with marketing teams to create cohesive, brand-consistent designs across digital and print platforms, including menus, promotional materials, and social media content. Ensuring timely delivery of all projects, maintaining a strong focus on brand identity and visual storytelling to enhance customer engagement. Show less