Sehar Anand

Experience

• 

  Contract Advertising India Pvt., Ltd.

  Jun 2016 - Jun 2016

  Marketing Intern

  Assisted with extensive market research, data analysis, audience segmentation, and testing initial product advertisements for clients.

• 

  AIESEC

  Aug 2017 - Jul 2018

  - Conceptualized and designed the monthly Finance Newsletter - Team Leader of Finance & Legalities Support Team, consisting of 10 managers. - Responsible for all legal documentation and tracking of bank and cash flow for the organisation, also handled internal auditing for the organisation.- Most Progressive Department Award - Vice-President of Business Development for the organisations flagship event that saw a footfall of over 1000 people. - Promoted and executed partnerships as a core member of the management team.- Collaborated with various corporates as part of the fundraising and promotional strategy to raise over 11 lakh rupees in monetary and in-kind partnerships. - Best Member of AIESEC in Delhi IIT Award

  • Manager, Finance and Legalities

    Feb 2018 - Jul 2018

  • Member, Business Development

    Aug 2017 - Jan 2018
• 

  Genpact

  Jun 2018 - Jun 2018

  Business Analyst Intern

  Research and data-analysis for UN Women’s skill-gap in India project. Identified industries with high demand for women with certain technical skills and created a plan involving up-skilling women from rural areas and integrating them in various industries, thereby empowering women and creating a positive impact on society.

• 

  TUI

  Aug 2019 - May 2021

  Marketing Specialist

  - Increased social media followers 30.27% by creating and implementing digital campaigns using dynamic marketing strategies based on consumer data.- Over 100% growth in user engagement and maintained brand presence across social media channels- Responsible for developing B2B & B2C marketing collaterals, branding, and communication strategy to foster business development. - Curation of branded content for TUI India- Data analysis and consumer segmentation to optimize 360-degree campaigns Show less

• 

  Adani Group

  May 2021 - now

  - Team lead managing 4 cross-functional teams to align briefs and deliver projects- Managing digital communications & strategies for a portfolio of 7+ accounts (Adani Group, Adani Enterprise, Adani Ports & SEZ, Adani Green Energy, Adani Energy Solutions, AdaniConneX, Fortune Online)- Proactive ideation, communication strategy & pitching innovative brand campaigns - Building client relationships & managing external, internal and vendor expectations including budget allocations- Handled all communication & outreach for Adani Group’s digital footprint - Restructuring & process setting to maximise team efficiency and productivity Show less

  • Assistant Manager

    Apr 2023 - now

  • Digital Marketing Executive

    May 2021 - now