
MOAZAM ALI

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About me
Area Sales Manager Bisconni Biscuits
Education

University of the Punjab
2002 - 2004Bachelor's degree
Experience

Continental Biscuits Limited
Jul 2012 - Jun 2017• Achievement of monthly volume & revenue target of distribution.• Handling sales team and managing their targets and issues regarding market.• Develop field force sales function for maximizing the efficiency of sales team.• Monitoring and controlling follow-ups on sales results.• Ensure the accuracy of data entry in fourjen system (CCMS).• Analyzing reports and developing action plans in opportunity areas. • Hiring order bookers and sales force.• Ensure proper distribution network & supply chain.• Ensure proper coverage, productivity & drop size.• Monitor the KPI’s like market share, growth, productivity, target achievement, primary and secondary display etc.• Responsibilities include visit all outlets on weekly basis, maintain extensive display of product on eye level, deal with traders and customer complains, according to outlet grade check the availability of company brands.• Handling recoveries, sales returns, and avoid stock out positions.• Providing information proactively to Senior Manager.• Identifying and monitoring the performance of competitors in the market place. • Compile sales returns of all distributions on daily and monthly basis. Show less • Value Addition by taking initiatives for coverage, visibility and channel development.• Monitor the KPI’s like market share, growth, productivity, target achievement, primary and secondary display.• Handling recoveries, sales returns, and avoid stock out positions.• Providing information proactively to Senior Manager. • Ensure the accuracy of data entry in fourjen system (CCMS).• Identifying and monitoring the performance of competitors in the market place. • Compile sales returns of all distributions on daily and monthly basis. • Looking after an area of 7 towns under coverage with 7 distributions across the central region from Kasur to Pholnagar. Show less
Filed Manger
Mar 2013 - Jun 2017Distributor Sales Manager
Jul 2012 - Feb 2013Distributor Sales Officer
Jul 2012 - Feb 2013
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Tapal Tea (Pvt.) Ltd.
Jun 2017 - Aug 2018Territory Sales Executive• Achievement of monthly Target on Monthly Basis.• Hiring order bookers and sales force & trained them for efficiency of development & working in opportunity area.• Managing and Ensuring Distributor ROIs keeping track of the Investment and while achieving sales cost effectively.• Responsibilities include visit all outlets on weekly basis, maintain extensive display of product on eye level, deal with traders and customer complains, according to outlet grade check the availability of company brands. Show less

Dalda Foods Limited
Aug 2019 - nowArea Sales Executive• Strategic Area Planning, Route Mapping and maintaining Infra Numeric Structure across distributions.• Achieving primary and secondary sales targets through distributor.• Monitoring and controlling follow-ups on sales results.• Handling sales team and managing their targets and issues regarding market.• Develop field force sales function for maximizing the efficiency of sales team.• Ensure proper distribution network & supply chain.• Analyzing reports and developing action plans in opportunity areas Show less

DALDA FOODS PVT. LTD
Jan 2020 - nowArea Sales ExecutiveResponsible to forecast & achieving the volume & numeric growth with needed expansions. Leading the team 02 Business Development Officers with 05 Direct Distributors Pasroor, Narowal, Chawinda,Shakarghar,NarangMandi & 58 Sub distributors, Area Limits Lahore to Shardra,Maridkay,Kamoki, Gujrawalla,HafizAbad,Daska & Sialkot Territory with all Surrounding Sub towns across the Lahore central Region
%20Ltd.webp)
Innovative Biscuits (Pvt.) Ltd
Aug 2020 - nowZonal Sales Manager
Bisconni
Jul 2021 - nowArea Sales Manager
Licenses & Certifications

Highest growth 2013
Languages
- enEnglish
- urUrdu
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