
Fayiz PK
HR & Admin Executive

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About me
Digital Marketing Manager | SEO Expert | SEM & Performance Marketing Enthusiast | SMM Strategist |Sales Strategist | Sourcing & Procurement Expert
Education

University of Calicut
2011 - 2014B.com with Computer Application - Calicut University
Bangalore University
2014 - 2016MBA (Marketing & HR) - Bangalore University
Kalinga University, Raipur
2016 - 2018M.com - Kalinga University
Experience

White Horse Industries
Jul 2016 - Aug 2017HR & Admin ExecutiveAs an HR & Admin Executive at White Horse Industries, I played a key role in fostering a productive and supportive workplace by managing core HR functions and administrative operations. My responsibilities spanned talent acquisition, employee relations, performance management, and payroll administration, contributing to organizational efficiency and a positive work culture.I spearheaded recruitment efforts, onboarding new hires through comprehensive induction programs that ensured smooth integration into the company. Acting as a primary point of contact for employees, I addressed concerns, resolved conflicts, and maintained open communication channels to enhance engagement and workplace satisfaction.In addition to conducting performance appraisals and aligning individual goals with organizational objectives, I managed payroll processing and benefits administration, ensuring compliance with regulations and timely compensation. My focus on effective grievance handling and conflict resolution further reinforced a cohesive and harmonious work environment.This role required a combination of interpersonal acumen, confidentiality, and HR expertise, enabling me to contribute meaningfully to employee satisfaction, retention, and the overall success of White Horse Industries. Show less

Lamit Group
May 2018 - Nov 2019Branch InchargeAs Branch Incharge at Lamit Roof Tech, a division of the Lamit Group specializing in construction material production and sales, I was instrumental in establishing and managing the operations of the Bangalore branch. My role encompassed overseeing day-to-day branch activities, driving sales growth, and ensuring operational excellence in a competitive market.I led sales and lead-generation initiatives, leveraging targeted online advertising to expand the branch’s market presence and secure significant revenue growth. My responsibilities also included managing vendor relationships, handling credit processes, and ensuring smooth procurement and financial transactions to support business continuity.In addition, I managed accounting functions such as KYC documentation and cash flow monitoring while ensuring compliance with organizational policies. By coordinating logistics, vehicle routing, and reverse logistics, I optimized delivery processes, reduced operational costs, and enhanced client satisfaction through timely and reliable service.This role combined operational management, sales leadership, and logistical expertise, contributing to the successful launch and rapid growth of the Bangalore branch, establishing a solid foundation for the company’s continued success. Show less

Clayseed Technology
Aug 2018 - Nov 2023Digital MarketerCCC is a digital marketing freelancing establishment

Acodez IT Solutions Pvt. Ltd.
Dec 2019 - Nov 2024Digital Marketing Manager & Systems ArchitectAs a Digital Marketing Manager and Systems Architect, I played a pivotal role in developing client-focused strategies and ensuring the seamless execution of projects through effective team leadership and operational excellence. Reporting directly to the directors, I acted as a key bridge between senior management and operational teams, leading a high-performing team of 30+ professionals across SEO, SEM, and SMM, with team leaders providing direct updates. My primary focus was on client relationship management, driving client retention, and achieving measurable growth through data-driven, performance-optimized campaigns tailored to specific business objectives.In addition to my core marketing responsibilities, I took charge of strategic procurement, successfully sourcing and procuring essential company resources, including IT infrastructure, computers, and machinery, at cost-effective rates. By implementing efficient vendor management and procurement strategies, I contributed to significant cost savings and optimized resource allocation to support organizational goals.I conducted regular cross-functional meetings to monitor progress, resolve challenges, and ensure teams were aligned with broader organizational objectives. By fostering a collaborative, learning-driven environment, I empowered teams to stay abreast of industry trends, leverage insights, and deliver impactful, results-driven outcomes for clients.As a Systems Architect, I provided technical leadership to ensure operational continuity across all branches, streamlining systems, mitigating IT-related challenges, and enhancing team productivity.My diverse contributions combine strategic leadership, procurement expertise, and technical proficiency to drive client success, operational efficiency, and overall organizational growth. Show less

AvivDigital
Mar 2021 - Jun 2023Digital Marketing Analyst and TrainerAs a Digital Marketing Analyst and Trainer at Aviv Digital, the educational division of Acodez IT Solutions, I played a crucial role in shaping the next generation of digital marketing professionals. My primary focus was on delivering high-quality training programs, empowering students with industry-relevant skills, and bridging the gap between theoretical knowledge and practical application.I conducted expert-led training sessions on core and advanced topics such as SEO, PPC, social media marketing, content strategy, and analytics. Through personalized mentorship, I guided students to master digital marketing concepts, tailoring learning approaches to suit individual goals and aptitudes. Regular workshops and trend-focused seminars were integral to my role, equipping students with up-to-date knowledge in the ever-evolving digital landscape.A key aspect of my position was facilitating real-world internships, enabling students to gain hands-on experience with live client projects. I also provided constructive feedback through performance assessments, helping students refine their skills and build confidence for competitive industry roles. Additionally, I ensured the smooth functioning of training sessions by maintaining and troubleshooting classroom IT systems and equipment.My role at Aviv Digital was dedicated to fostering a learning environment that emphasized innovation, practical expertise, and readiness for real-world challenges, ultimately preparing students to excel in the digital marketing field. Show less
Licenses & Certifications
- View certificate

Basic to Advanced Google & Youtube Ads
Skill NationJan 2024 
SEO Basic Certificate
CareerNinja | LearnTubeOct 2023- View certificate

Semrush Social Media Toolkit Exam
SemrushFeb 2021 - View certificate
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Google Ads Search Certification
Google Digital Academy (Skillshop)Nov 2020 - View certificate
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Google Ads - Measurement Certification
Google Digital Academy (Skillshop)Nov 2020 - View certificate

Google Digital Unlocked
GoogleAug 2020 - View certificate
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Google Analytics Individual Qualification
Google Digital Academy (Skillshop)Dec 2020 - View certificate
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Google Ads Video Certification
Google Digital Academy (Skillshop)Nov 2020 - View certificate
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Shopping ads Certification
Google Digital Academy (Skillshop)Nov 2020 - View certificate
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Google Ads Display Certification
Google Digital Academy (Skillshop)Nov 2020
Honors & Awards
- Awarded to Fayiz PKBest Employee of The Month Acodez May 2021
- Awarded to Fayiz PKBest Employee of The Month Associated with Acodez IT Solutions Pvt. Ltd. Jan 2020
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