Arbella Issa

Experience

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  California State University, Stanislaus

  Aug 2017 - May 2019

  Student Assistant

  - Facilitated the needs of a high-volume department; processed student graduation forms, ultimately increasing the amount of students seen by 55% and reducing wait times by 33%- Analyzed BQSAT data to assess students’ business quantitative skills for Accreditation Analyst, increasing productivity two-fold

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  California State University, Stanislaus

  Aug 2019 - Sept 2021

  Music Director

  - Created and executed station programming alongside five team members; facilitated transition from physical content to digital content, driving station charts by 1.5x- Coordinated with record labels and independent artists to create a robust selection of alternative and local music and conducted on-air interviews, resulted in 88% increase of monthly listeners

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  Stanislaus County Office of Education

  Aug 2019 - Dec 2019

  Communications & Social Media Intern

  - Planned, designed, and wrote monthly internal publications utilizing Adobe InDesign; extracted quotes from key stakeholders and elected officials to drive awareness of speciality programs, increased reader engagement by 65%- Independently produced and captured educational content and created 300+ graphics on Canva for social media, which resulted in a two-fold increase in followers

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  The CSU Entertainment Alliance

  Sept 2021 - Sept 2023

  Social Media & Communications Assistant

  - Spearheaded the design and development of specialized promotional campaigns across LinkedIn, Facebook, Twitter, Instagram, and Mailchimp, resulting in an increase in total user engagement by 97% and increase in impressions by 93%- Collaborated with a six person cross-functional team to drive brand awareness across 23 CSU campuses; identified digital marketing strategies and streamlined production, increased follower count three-fold

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  California Jazz Conservatory

  Dec 2023 - now

  Marketing Associate

  - Designed, wrote, and edited weekly concert and workshop email campaigns via MailChimp, achieving a 25% open rate and a 15% increase in click-through rates in the initial two months- Ensured all concerts were promptly posted on the CJC website, optimizing visibility and accessibility, resulting in a 30% increase in event attendance; successfully submitted concerts to various online calendars, generating a 25% boost in webtraffic- Developed and executed engaging social media assets aligned with CJC branding, resulting in a 20% increase in online engagement within the first month- Maintained and nurtured affiliate relationships, facilitating affiliate trade requests, fostering a 15% growth in partnership effectiveness Show less