Melanie Cervera

Experience

• 

  Tourist Office Pézenas (France)

  Jan 2006 - Jan 2009

  Communication Manager
• 

  Scénovision Molière (France)

  Jan 2007 - Jan 2010

  PR and marketing executive

  Negociation, consultation and team leading concerning the supervision of the projects technical evolution by liaising between the firm creating the 3D film and the tourist officeManagement of the graphic designers, photographers chosen to create the literature concerning this new complex (brochure, website)Development of merchandising campaign: choice of the items sold in the shop and supervision of their production including designer liaisonEstablishing press partnerships ensuring a national launch and multi-layered publicity of the ScenovisionTargeting marketing for travel organisations and individuals by creating specific offersEnhancement of global strategy of communication for the town of Pézenas around Molière (France’s Shakespeare)Organisation of an annual international conference with high-profile academicsOrganisation of theatrical events with renowned actorsLiaison and coordination between the town council and the tourist officeLiaison with other councils within the region of 10 towns with Mayors, senior political and regional figures Show less

• 

  Gorkana

  Jun 2010 - Dec 2016

  As a team leader I manage an international team of 20 people. I organise and perform recruitment and training for new members as well as refreshers for existing members. I plan and organise projects sent by clients and sales team and make sure quality and deadlines are respected. I make sure team members know what they need to do at all time and I encourage their competitiveness by organising challenges. I also work on additional research and analysis projects given to me by my management to develop new products which will be later taken over and managed by my team in lines with sales blue prints. Show less Provide a range of products and services to PRs and Journalists to help them communicate better with each otherSource news and compile copy for our daily alerts that go out to over 40,000 journalists and PRsArrange and attend Journalist meetings with established national and regional contacts within the newspaper and magazine industryResponsible for building and maintaining relationships with Journalists, finding out more about their job roles, what they want from PRs and how they like to be approached PRs Attend breakfast briefings, acting as a host to our PRs clientsIdentify PR opportunities in consumer magazines, nationals and supplements, weeklies and trade publicationsResearch specific profile opportunities for clients and finding out correct contact details for Journalists Show less

  • EU Media Manager

    Jun 2015 - Dec 2016

  • Team Leader, Europe

    May 2013 - May 2015

  • Media Relations & Account Manager Europe

    Feb 2012 - May 2013

  • Media Executive

    Jun 2010 - Feb 2012
• 

  Cision

  Jun 2017 - May 2018

  Senior Research Manager
• 

  Cision

  Jul 2018 - now

  • Project Manager

    Oct 2022 - now

  • Senior Research Operations Manager (EMIA)

    Jul 2018 - Sept 2022