Jenny McCarthy

Experience

• 

  Chili's

  Jun 2008 - Aug 2010

  Trainer/Server/Hostess/To-Go Specialist

  ♦ Customer Service ♦ Provided customer service for up to 30 guests at a time.♦ Personal Selling ♦ “Up-sold” items of higher value to guests, based on their preferences.♦ Employee Training ♦ Trained other hosts and servers to manage customers, up-sell, multitask and manage time. Continued support to new employees after official training period.

• 

  Page 1 Solutions

  May 2012 - Dec 2012

  Internet Marketing Intern

  ♦ Copy Writing ♦ Researched and wrote a 20 page website used for dental link-building♦ Search Engine Optimization (SEO) ♦ Domain registration/link building. Content optimization of client blog posts.♦ Link-Building ♦ Registered client websites and business listings in relevant sites for link-building purposes

• 

  Eagle Tee Golf Center

  May 2013 - Dec 2013

  Marketing Specialist

  ♦ Marketing Plan ♦ Independently created a marketing plan and partnered with the owners to increase business.♦ Social Media Marketing ♦ Updated and managed social media including Google+, Facebook, and Twitter.♦ Direct Mail/Database Marketing ♦ Developed and executed a direct mail campaign and email campaign with a reach of over 600. Hired graphic designer, edited the design, compiled a list of local businesses, and coordinated printing and distribution.♦ Website Development ♦ Initiated website redesign project, created strategic RFP, received 8 proposals for website design, and interviewed 4 prospective designers. Negotiated custom website redesign under client budget.♦ Customer Data Collection ♦ Researched and recommended a POS system to replace the cash register in order to better track and target customers. Show less

• 

  Green House Data

  Feb 2014 - May 2014

  Marketing Coordinator

  ♦ Marketing Program Management ♦ Worked with a strategic client and managed the marketing program for their business including social media, blogs, and email campaigns.♦ Technical Marketing ♦ Quickly adapted and learned about services provided by Green House Data in order to market to CIOs and CTOs. Turned around a 500+ page customer-facing technical document with close to zero-guidance and no necessary revisions.♦ Copy Writing ♦ Authored blogs including one which received the most social shares of both original and curated content for the month. Covered a broad range of topics from the "Tech Talent Shortage" to "Hotel Website Design - Best Practices and Examples." ♦ Email Marketing ♦ Executed email campaigns including A/B testing through a marketing automation tool (Act-On).♦ Direct Mail Campaign ♦ Supported high-revenue impact weekly direct mail campaign. Improved the process through working directly with FedEx. Show less

• 

  Saatchi & Saatchi

  Aug 2014 - Aug 2019

  ♦ Media Planning ♦ Planned comprehensive media plans totalling $10MM annualliy including programmatic, site-direct, social, broadcast, OOH, and print media. Created flowcharts and media spend summaries with SQUAD’s Mediatools. Utilized Mediaocean’s Spectra & Prisma in coordination with media buy authorizations to give direction to media buyers on TV, Cable, Print, OOH, and Digital buys.♦ Local Digital Analyst ♦ Built complex Excel workbook to digest 80,000 lines of data by multiple KPIs. Filtered data by market, tactic, channel, and KPI to easily spot trends and recommend optimizations. Created a consistent monthly client-facing report which included benchmarks for reference. ♦ Financial Management ♦ Managed financial billing & forecasting processes for 41 markets to ensure proper allocation of $62MM. Forecasted billings for internal projections as well as for co-op program pre-payments. Utilized and updated advanced excel templates to verify each market was correctly billed for media, production, and agency fees.♦ Leadership ♦ Trained, mentored, and developed a Media Planner who had no prior advertising experience. Selected to attend the national Saatchi digital summit comprised of upper management from each regional office. Appointed to attend the annual Automotive News conference to represent the entire Saatchi Toyota Dealer Association team. Show less ♦ Annual Upfront Plans ♦ Planned, implemented, and monitored annual upfront media plans for 18 individual markets, totaling more than $3.8MM in total traditional and digital media. Created flowcharts and media spend summaries with SQUAD’s Mediatools. Utilized Mediaocean’s Spectra in coordination with media buy authorizations to give direction to media buyers on TV, Cable, Print and OOH buys.♦ Digital Planning ♦ Worked closely with digital media planners, partners, ad operations, and analytics teams to execute and optimize campaigns. Input placements into Double Click Planning for social media and programmatic display campaigns. Analyzed digital media results, using both Excel pivot tables and Tableau, to generate campaign reports for clients. ♦ Media Research ♦ Researched trends, innovations, and changes in the media and automotive landscape to provide strategic recommendations. Utilized sources such as Nielsen, Kantar, and eMarketer to create deliverables such as infographics, charts, and client-facing decks. ♦ Print & OOH ♦ Negotiated rates with representatives. Coordinated account team, creative, and buyers to implement print and out of home executions. Cross-referenced all media receivables and payables to ensure timely payment of media suppliers. Show less ♦ Account Management ♦ Managed advertising and sponsorship accounts for six dealers in Wyoming with a maximum annual budget of $450,000. Implemented multi-media campaigns comprised of TV, Radio, Print, Digital (Desktop and Mobile Display, SEM, Social, Pandora, and Email Drip Campaigns), Outdoor, Direct Mail, Cinema, and Event Marketing. Collaborated with clients and creatives to produce custom content. Prepared and presented financial, creative, and media trend reports.♦ Sponsorship Program ♦ Controlled the Denver Region Toyota Sponsorship program worth $12 million dollars annually. Balanced monthly financial statements, approved 300+ events yearly, and executed tri-monthly payments on vendor invoices for 61 dealers.♦ Website Management ♦ Executed change from legacy to cloud-based site, BuyAToyota.com, a CMS which is dynamically pulled onto Toyota.com. Changes consisted of adding Spanish translations to 80+ pages, applying tokens to streamline entry, implementing new entry method, and updating monthly offers.♦ Broadcast Traffic ♦ Coordinated broadcast traffic twice monthly, which involved obtaining estimates, ordering spots, updating ISCIs and flight dates. Show less ♦ Digital Traffic ♦ Created a digital traffic template which became the example for all other regions and was implemented nationwide.♦ Website Management ♦ Managed monthly offer updates on BuyAToyota.com, a CMS which is dynamically pulled onto Toyota.com.♦ Sponsorship Co-Op Program ♦ Operated the sponsorship co-op program and managed sponsorship accounts for the 42 markets within the Denver region.♦ Broadcast Traffic ♦ Coordinated broadcast traffic twice monthly, which included obtaining estimates, ordering spots, updating ISCIs and flight dates.♦ Digital Advertising Results ♦ Prepared Digital Results Presentations which translated analytics into strategic insights the clients could better understand. Show less

  • Senior Media Planner

    Mar 2018 - Aug 2019

  • Media Planner

    Feb 2016 - Feb 2018

  • Assistant Account Executive

    Apr 2015 - Feb 2016

  • Freelance Account Coordinator

    Aug 2014 - Apr 2015
• 

  Barkley

  Aug 2019 - Feb 2020

  Channel Strategy Manager

  ♦ Media Planning ♦ Developed media plans totaling $9MM annually across 5 clients including digital, broadcast, OOH, and print.♦ Research ♦ Prepared, analyzed, and presented in-depth competitive research including media spend & creative executions.♦ Cross-Team Planning ♦ Collaborated with PR, Website, CRM/Email, & Organic Social teams in the inaugural “Integrated Planning” process.♦ Clients ♦ Maintained media budgets, invoices, flowcharts, authorizations, and POVs across 5 clients in different verticals. Show less

• 

  Inspirato

  Feb 2020 - Nov 2020

  Brand Manager

  ♦ Promotional Campaign ♦ Facilitated production of marketing assets for the most successful promotion in Inspirato history; $26MM revenue.♦ Process Revamp ♦ Redesigned and implemented new process for a weekly booking promotion involving multiple departments.♦ Project Management ♦ Oversaw copy and design of branded materials including email, search, social, display, website, & in-home signs.♦ Cross-Functional Collaboration ♦ Managed competing internal teams’ priorities while maintaining strong cross-functional relationships. Show less

• 

  Synergize

  Nov 2020 - now

  ♦ Reporting Dashboards ♦ Created, presented, and maintained Looker Studio dashboards joining data from multiple sources.♦ Presentations ♦ Presented ad results to Toyota dealership owners, general managers, marketing managers & agencies.♦ Account Growth ♦ Pitched additional services (YouTube, PMax, and Parts & Service) resulting in $91K in revenue annually.♦ Account Management ♦ Managed 31 dealerships advertising totaling $5.04MM annual media spend, a +80% increase since 2021. Show less ♦ Account Set-Up ♦ Onboarded 60 dealerships, presenting SEM strategy, creating ad copy, and implementing reporting tags.♦ Account Growth ♦ Pitched addition of YouTube pre-roll, resulting in $693K additional annual media spend among 97% of my clients.♦ Relationship Management ♦ Fostered relationships using monthly communications with 31 dealerships, totaling $3.69MM annual media spend. ♦ Advertising Analytics ♦ Reported and analyzed advertising analytics to clients monthly utilizing a Google Data Studio dashboard. Show less

  • Senior Account Manager

    Jul 2022 - now

  • Field Marketing Manager - Search

    Nov 2020 - Jul 2022