
Sarah Dia
Executive Assistant & Coordinator

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About me
Events and Media
Education

American University of Science & Technology (AUST),an Affiliate of the State University of New York
2004 - 2008Bachelors of Arts (BA) Marketing & Advertising
Experience

EY
Jan 2009 - Apr 2010Executive Assistant & Coordinator• Assisted the Office Managing Partner and Partners in maintaining their schedules and coordinating their executive meetings.• Communicated and handled incoming and outgoing electronic communications on behalf of the partners and assisted them in preparing presentation materials, internal meetings, agendas, updating client directories and other written materials.• Arranged travel schedule and reservations for executive management in addition to over 300 employees whenever needed.• Worked closely with the Human Resources Department to coordinate internal and external office trainings and venues.• Managed corporate events for the firm. • Negotiated and agreed on corporate rates with hotels for the firm across UAE.• Handled sensitive and confidential information with discretion.• Maintained and updated the firms’ client records including contracts and engagement letters.• Coordinated various activities across Ernst & Young offices in North America, Europe and Middle East.• Provided administrative support including copying, scanning, faxing and mail handling.• Prepared and delivered invitations, greetings, cards and publications.• Answered phones calls and directed all incoming calls to concerned parties promptly and efficiently. Show less

Dynamic Motion Event and Exhibitions
Apr 2010 - Dec 2016Branch Account ManagerWithin my experience with Dynamic motion , I managed to perform the following tasks:•Fully managing Abu Dhabi office branch and handling daily office operations; •Managing a portfolio of 30 main clients both governmental and semi-governmental ensuring to build and maintain strong, long-lasting clients ‘relationships such as ADAC , AD Ports , AD Tourism and Culture Authority ,ADMM, , Etisalat and many more;•Attending tradeshows , exhibitions and events;•Chairing client meetings to generate new business opportunities;•Providing clients with creative concepts for exhibition stands, fit-outs and point of sales design, indoor & outdoor branding, event management and gift items;•Planning, implementing and coordinating an overall integrated marketing campaigns elements;•Project managing campaigns ;developing timetables and setting deadlines for clients and all related technical team;•Prepare technical and commercial proposals tallied to clients’ requirements;•Negotiating contracts and managing project budgets according to client requests and deliverables;•Interacting effectively with other departments to address client requirements (design, in house production, printing, etc.);•Overseeing the production of weekly , monthly and quarterly status reports; •Maintaining accurate reference documentation for internal management;•Develop a trusted advisor relationship with key client stakeholders; •Analyze deals’ results and update the department with lessons learned;•Coordinating between branches in the region and international markets: Dubai, Beirut and China. Show less
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Abu Dhabi Media (ADM)
Mar 2017 - Mar 2018Senior Events OfficerMajid Kids TV at Abu Dhabi Media– Abu Dhabi, UAE• Manage projects including workflow, logistical support, budgets, and timeliness of delivery;• Conceptualize and prepare creative proposals customized to both clients and management’s needs and requirements;• Liaise between client, in-house designers, and other third party vendors leading up to the event;• Manage and coordinate the set-up and production of the events on site, ensuring the delivery of high-quality events;• Manage and coordinate with the social media company for a good content , ensuring the delivery of high-quality for any social media post;• Direct the TV presenters schedule/content for any event appearance:• Work closely with the team members and other divisions to collectively produce a successful event;• Handle multiple projects and work within tight schedules. Some of the main projects that I worked on in the capacity of “Team Leader”:• Mother of the Nation Festival (Corniche) – Abu Dhabi, UAEMarch 26th – April 4th 2017• Jiu Jitsu Event (IPIC Arena) – Abu Dhabi, UAEApril 10th – 22nd 2017• Abu Dhabi International Book Fair – Abu Dhabi, UAEApril 26th – May 2nd 2017The event included interaction with VVIP’s and VIP visitors including H.H. Sheikh Saif Bin Zayed Al Nayhan, H.H. Sheikh Hamid Bin Zayed Al Nahyan, H.E. Noura Al Kaabi, H.E. Hussain Bin Ibrahim Al Hammadi, H.E. Saif Ghobash).• Manarat Al Saadiyat (Ramadan Evening Events) – Abu Dhabi, UAEJune 8th – 10th and 15th – 17th 2017• Al Ain Museum (Family day with Majid) Al Ain, UAE November 3rd 2017• Sharjah Book Fair (Sharjah Exhibition) Sharjah, UAE November 1st - 11th 2017• Science festivel Abu Dhabi (Khalifa Park) Abu Dhabi, UAE November 9th- 12 2017 • Sheikh Zayed Heritage Festival,(Al Wathba )Abu Dhabi, UAEDec 2017 - Jan 2018 Show less

Saher Dia Couture
May 2018 - nowBrand DirectorSaher Dia Couture : Fashion industry •Explore new business opportunities and conduct relevant meetings;•Oversee the development and implementation of marketing and PR strategies;• Communicate new product developments to prospective clients and store buyers;•Plan and prepare presentations, contracts and reports;•Plan fashion shows, private events and photoshoots;•Communicate with International fabric suppliers for quotations, orders and delivery;•Arrange financial transactions. Show less
Licenses & Certifications

Certificate of Recognition
Abu Dhabi Ports CompanyJun 2013
Certificate of thanks and appreciation
Department of Culture and TourismNov 2017
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