Twinkle Dawar

Experience

• 

  Mark-It, The Marketing Society of SSCBS

  Oct 2015 - Oct 2016

  Campus Ambassador
• 

  Deyor Rooms

  May 2016 - Jul 2016

  Summer Internship

  Management Trainee under 'Sales and Business Development' profile.

• 

  Gargi College

  Jul 2016 - Jun 2017

  Class Representative

  - Represented a class of 60 students at the department level- Handled queries of students and coordinated with the departmental association

• 

  StyleDotMe

  Jan 2017 - Apr 2017

  Cluster Manager (Ambassador Programme)

  -Planned, structured and executed the Program for 100 style ambassadors.-Prepared weekly tasks around app engagement, blog writing, fashion styling, social media marketing, influencing and brand promotion. -Led a cluster of 20 ambassadors throughout the course of this program.

• 

  Gargi College, University if Delhi

  Jul 2017 - May 2018

  Proctor Commerce

  - Recruited and led 25 volunteers to organize events and campaigns- Coordinated with a team of 30 class representatives of the Commerce Department at the college level- Enhanced the safety and security of the students by working with the student and teacher proctorial team- Conducted meetings and tackled student issues

• 

  KPMG

  Jun 2018 - Jan 2020

  Audit Analyst

  - Performed control testing and designed process workflows using MS Visio during audits- Performed sampling and audit documentation using third-party software such as eAudit, CaseWare IDEA/MUS- Collaborated with Audit Markets Research team for research exploration on prospective clients- Received Rising Star Award in Q3 FY 2018-19

• 

  Bedding Essentials

  Jul 2020 - May 2021

  Online Business Head

  - Digitised the offline platform by implementing comprehensive social media strategies to increase brand awareness and website traffic- Generated content on social media and website to showcase product range along with the detailed description- Collaborated with influencers and celebrities- Handled overall operations of online orders

• 

  MarkUp - The Official Marketing Committee of IMT Ghaziabad

  Aug 2021 - Mar 2023

  Created content for:- 4 case studies for the respective marketing events held throughout the year- posts, captions on all the social media handles of MarkUp- brochures, mails etc.Organised events both offline & onlineGot sponsors for collaborations

  • Content Head

    Mar 2022 - Mar 2023

  • Junior Executive Member

    Aug 2021 - Mar 2022
• 

  FUTURE CONSUMER LIMITED

  Dec 2021 - Jan 2022

  Short Term Project

  - Conducted in-depth research on Outdoor Furniture Market in India (Category-wise & Brand-wise)- Prepared Brand Level Pricing Map and Perception Map

• 

  Amazon

  May 2022 - Jun 2022

  Program Manager Intern
• 

  WOW Skin Science

  Jul 2022 - Aug 2022

  Brand Marketing Intern
• 

  Honasa Consumer Pvt Ltd

  Aug 2022 - Sept 2022

  Live Project Intern (The Derma Co.)

  - Designed the Strategic Communication Brief for The Derma Co.'s Salicylic Acid Face Serum by understanding the competitive landscape and identifying the brand opportunity- Selected the target consumer segment after conducting segmentation based on demographics, psychographics, usage, and behavior- Designed Discussion Guide, conducted consumer research, and performed a Super Consumer Deep-Dive to understand the triggers and barriers and finally built a communication challenge to inspire consumer action- Defined the Functional & Emotional Benefits, RTB, Brand Personality, Brand Purpose, and Message Strategy for the salicylic acid face serum - Designed concepts and conducted concept testing Show less

• 

  Amazon

  Jun 2023 - now

  • Program Manager II - Capacity Planning

    Dec 2024 - now

  • Program Manager- Capacity Planning

    Jun 2023 - Dec 2024