Ahmed Raja

Experience

• 

  Staples Solutions

  Feb 1997 - Nov 2005

  Sales Associate

  Acting Team Leader, whenever my Head of Department was on leave, responsibilities include organising staff rotas, providing on the job training to new recruits, monitoring stock levels, vendor returns and dealing with all aspects of customer complaints/service issues and sales in a busy store.

• 

  Virgin Media

  Nov 2005 - Jun 2021

  Built and provided regular detailed Online Sales reports & analysis to include Marketing Channels such as affiliates, paid search visits, orders & sales to understand demand, new acquisition, mobile and in-life. Driving necessary development to meet Operations and Commercial trading/planning requirements, which measurably improved Online Sales channel to be number 1 Sales Channel.Explored complex data using SQL, provided insights to understand commercial drivers for acquisition trading performance over the customer life-cycle Vs customer volume and financial targets to enable Sales, Marketing, Retention and Commercial Teams to optimise investment decisions and drive positive change.Presented forecasts and analysis of Trading KPI to support decisions on trade-offs (such as volume Vs sales discount/OPEX costs) at Weekly/Monthly Trading meetings to hold Operations/HoDs and Directors accountable for delivery of planned commitments.Saved c.£21k revenue per month/c.£250k annually by setting up a new tighter Affiliate to Install validation process in SQL. Provided insightful reports for Online Sales Marketing Team to understand Affiliate product mix sold and installed to aid Affiliate negotiations and made recommendations to drive more volume using the same budget. Achieved c.£7m revenue in 2020 by designing and implementing the Recommend a Friend Cable Installation validation process in SQL. Increased Online sales by c.30% through recommending the ideal Flash Sale Trading days to the business, which then drove more ROI on less Commercial spend based on insight.Worked on several data delivery projects into our SQL Server database to report Sales outcomes to the business in relation to improvement initiatives (for example, PIC reduction, order processing, online conversion)Manage day-to-day performance of key commercial sales productivity metrics (ARPU, product mix); providing regular updates, insights and recommendations for Managers and HoDs to drive change. Show less Managed and coached a Support Team of 5 FTEs to ensure delivery, adherence to policy and produced KPI reports to Direct Field Sales Teams around the UK, ensuring all statistical sales reports were produced to base sales targets. Drove Warm Lead Management through Direct Field Sales Teams as another lead stream as opposed to reliance on Cold door knocking.Improved Sales by over 65% within Direct Field Sales Channel by increasing lead and sales opportunities through implementing and project managing many operational impacting projects such as Unserviceable and Book a Home Visit forms.Set up the New Build Support Team of 4 FTEs to manage the customer connection process into the newly serviceable New Build property and their in-life journey.Led on a new B2B process, managing multiple accounts for Landlords, order entry onto ICOMs, raising invoices, crediting accounts once payment is made, raising technical faults, including end-to-end customer journey and management of service delivery.Ensuring all statistical sale reports are produced to base sales targets. Show less

  • Senior Planning Analyst

    Jan 2014 - Jun 2021

  • Senior Administrative Manager

    Nov 2005 - Dec 2013
• 

  Virgin Media O2

  Jul 2021 - Dec 2023

  Performance Manager

  Predict drivers, insights and outlooks and present at weekly operational Base Management In-Life (XSUS, Product Churn & Downspin) and Sky Premiums Trading meetings to hold operations/HoDs and Sales Channel Directors accountable for the delivery of planned commitments and financial return.Lead on ensuring Base In-Life, as well as Online Sales data and reports, meets operational and commercial trading/planning/financial requirements, driving necessary development through the wider organisation.Using SQL, Anaplan and Netezza to extrapolate complex data, decipher and provide recommendations to drive positive Commercial change.Built early insights on a new TV proposition which helped reduce revenue leakage.Provide vital reporting, analysis and recommendations of our In-life customer base (XSUS, Product Churn and Downspin) Trading, Online and Commercial performance.🎭 Show less

• 

  Sky

  Dec 2023 - now

  Commercial Manager