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Aileen (Ping) Li
Planning & Analysis

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About me
Financial Controller, Head of Finance, MBA, GAICD, CPA, MBus(Ec), FAIA
Education

Melbourne Business School
2021 - 2024MBA
Peking University
2004 - 2007Master Degree of Economics Major in International Economics and Business Management
Shanghai Jiao Tong University
1996 - 2000Bachelor of Engineering (BEng)
Experience
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PING AN INSURANCE (GROUP) COMPANY OF CHINA ,LTD
Jan 2001 - Jan 2004Planning & Analysis
Lagardère Services
Jan 2007 - Jan 2010Finance ManagerKey Achievements• Demonstrated ability to multi-task and handle critical deadline demands by successfully set up a new Microsoft ERP system within 2 months to meet the starting lease date• Set up the finance team and streamlined the accounting process at the early stage when the global brand entering China

Water Oasis Group Limited
Jan 2010 - Jan 2012Accounting Manager of China Accounting Share Center
Home Retail Group PLC
Jan 2012 - Jan 2013Financial Accounting ManagerLed a project for expenses reimbursement to UK based Head Office. This required strong problem-solving skills, communicating with several stakeholders, and implementing the correct controls to comply with the local laws.

Greater group: delivering innovative retail experiences end to end for 25 years
Feb 2014 - Feb 2015Management AccountantLeverage work experience and skills based in China, led and oversaw financial management of groups subsidiaries in China and Hong Kong by improving communication with stakeholders to ensure Australian policy and compliance.

Enterprise Architects
Apr 2015 - Sept 2019Finance ManagerManaged full functions of financial and accounting for entities within the group including subsidiaries in US and UK:• Presented statutory reports as well as management reporting to CEO/directors• Partnered business directors for decision making by providing in-depth analysis of actual versus budgeting, Revenue Analysis, Gross Margin analysis, and offering financial recommendations• Overseed payroll, PAYGW tax, superannuation, year-end processes including annual payroll tax and payment summary reconciliations and end of year reconciliations• Made sure adequacy cover of Insurances, Workcover, and tax compliance• Cash flow forecast / management and oversee supplier payments for the business Show less

Air-Met Scientific
Sept 2019 - Mar 2025Lead a team of 6 direct reports and support the board for financial strategic management include:• Preparations of Management reports monthly • Financial management and assist company strategic planning• Proactive reviews and reporting: advise the management warning of potential performance issues as they relate to financial matrix• Oversee Payroll• Provide annual Budgets set and monitor performance of the business divisions/regions• Cash Flow Management• Leadership and staff management, Procedures, Systems, and Internal ControlKey Achievements• Worked as a member of the management team monitoring the cash flow closely through covid period resulting in maintaining calmly operations with a higher profitable outcome.• Built and deployed Power BI reports for the financial and operation dashboards providing daily refreshed reporting monitoring KPIs and for better data-driven decision making. Show less
Financial Controller
Jul 2023 - Mar 2025Finance Manager
Sept 2019 - Jul 2023
Licenses & Certifications
- View certificate

Business Writing Principles
LinkedInSept 2020 
CPA
CPA AustraliaJun 2019- View certificate

Power BI Data Modeling with DAX
LinkedInSept 2020 - View certificate

Strategic Thinking
LinkedInSept 2020 - View certificate
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FAIA
Association of International Accountants (AIA)Sept 2010
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