David Byrne

David Byrne

Manager

Followers of David Byrne1000 followers
location of David ByrneMadison, Wisconsin, United States

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  • Timeline

  • About me

    Associate Media Director at Hiebing

  • Education

    • Carroll University

      2006 - 2010
  • Experience

    • DJ's On The Mix

      Jun 2006 - Sept 2010
      Manager

      DJ's on the Mix provides Style, Service, Sophistication with a 21st Century approach to entertainment for weddings, corporate events and more. Our customized approach to supporting the focus of your event will ensure success.I am Responsible for all sales to new clients and maintaining contracts with current clients for any type of event. Responsible for training all employees and coordinating a broad array of events.

    • 2008 Arizona Super Bowl Host Committee

      Aug 2007 - Feb 2008
      Intern

      Worked for the Host Committee on a wide variety of large-scale events while gaining an extensive knowledge of and experience with market research and event planning. Performed extensive market research in the NFL Media Center with media professionals from around the world. Worked closely with faculty and students in the Sports Business MBA program at the W.P. Carey School of Business, of Arizona State University, conducting the Official 2008 NFL Economic Impact Study.

    • Briggs & Stratton

      Mar 2009 - Mar 2010
      Consumer Marketing Intern
    • HY Connect

      Jun 2010 - Jan 2013

      Assist with the development, planning, execution, and stewardship of media plans for a variety of clients at HY Connect (formally Hoffman York), a full service advertising agency with offices in Milwaukee and Chicago. Primary and secondary client assignments include Yamaha Outboard Motors, Indiana University Health, The Wisconsin Lottery, Kolbe Windows & Doors, Comcast and Concours Motors.Key Duties: • Developing media strategies, objectives and plans on behalf of HY Connect clients• Utilize syndicated research tools to gain insight and provide rationale supporting media recommendations. Proficient in the following research tools: Nielsen Ad*Views, comScore, @Plan, AdRelevance, IMS, MRI, Scarborough, Media Audit, SRDS• Negotiate with media vendors to obtain packaged deals and added value opportunities• Execute media plans and buy stewardship• Create competitive analyses with actionable recommendations to utilize for annual media planning• Present annual plans, competitive analyses and post buys to client marketing directors• Assist on agency new business pitches and RFPs• Oversee monthly PPC management and reporting for primary clients• Google Adwords Certified - Search Advertising Advanced and Reporting & Analysis Advanced• Extensive experience with PPC campaign development including competitive evaluation, keyword research, and campaign organization• Extensive experience with Google Analytics, Google Adwords Editor, Google Keyword Tool, Google Traffic Estimator, SEM Rush and Wordstream Show less

      • Media Associate

        Jun 2012 - Jan 2013
      • Media Coordinator

        Dec 2010 - Jun 2012
      • Media Intern

        Jun 2010 - Dec 2010
    • Shine United

      Jan 2013 - Dec 2017
      • Senior Media Planner / Buyer

        Sept 2015 - Dec 2017
      • Media Planner/Buyer

        Jan 2013 - Aug 2015
    • Hiebing

      Dec 2017 - now
      • Associate Media Director / Partner

        Feb 2021 - now
      • Media Supervisor

        Feb 2020 - Feb 2021
      • Senior Media Planner

        Dec 2017 - Feb 2020
  • Licenses & Certifications

    • Individual qualification specializing in Search Advertising & Reporting and Analysis

      Google AdWords Certification Program
      Jul 2012
    • Facebook Certified Planning Professional

      Facebook Blueprint
      Mar 2018
      View certificate certificate