Lukas Gabco

Experience

• 

  IBM

  Jul 2007 - Mar 2021

  Managing Bratislava Analytics CoE. Our speciality area is Digital Analytics. Driving adoption of Google Analytics within IBM The CoE accelerates marketers access to the growing portfolio of analytics capabilities (such as Optimizely, Hotjar, Convertro, Datorama and others) to improve ROI. Driving enablement of key Marketing Analytics capabilities (Multi-touch attribution, Audience targeting, etc.) across Geo`s. Team Lead of the Local Web Analytics, Search, and Optimization team Embedded in BU (Global Business Services), primary contact for the sponsorDriving adoption of digital analytics capabilities (Hotjar, Campaign Performance Dashboard, Coremetrics)Provide guidance on what to tag, how to tagStrategy - what to measure, how to measure and cadenceHigh Level insights, analysis, recommendations Member of the global Web Analytics & Effectiveness team which measures and analyzes data for purposes of understanding and optimizing web usage.

  • Marketing Analytics Manager

    Oct 2018 - Mar 2021

  • Global Team Lead - Analytics CoE

    Jan 2017 - Sept 2018

  • Marketing Analytics Consultant

    Jun 2017 - Sept 2018

  • Team Lead - Digital Analytics Group

    Jan 2012 - Jul 2017

  • Digital Analytics Advisor

    Jan 2016 - May 2017

  • Web Marketing Analyst

    Jul 2007 - Jan 2015
• 

  Dell Technologies

  Jan 2021 - now

  Analytics & Insights: Forecasting, Planning, Performance and Reporting (Direct)Analyze historical data with actionable insights to improve Marketing performance and efficienciesDevelop AOP based on in-QTR and historical data, local market insights using research, demand reports, sales tools (IDC, GFK), and RetailerTrack performance, trends, and insights of campaigns, LOBs, vehicles, spend – all contributors to daily, weekly, monthly, quarterly KPI growthLead Readiness and OTL process throughout QTR with Media & Measurement, PGTM, GBO and GTM Country TeamUtilize tools (IDM / MMM / OFA) to support and deliver Marketing KPIsPlanning partnership with Media & Planning, Vehicle Leads and Media Agencies to deliver a plan meeting business needs​Monitor and evolve Marketing Tools to ensure all data is captured, stored, and ready to be accountableSupport business BMS and Executive communication on marketing deliverables and effectiveness​ Mostrar menos Analytics & Insights: Forecasting, Planning, Performance and Reporting (Direct)Analyze historical data with actionable insights to improve Marketing performance and efficienciesDevelop AOP based on in-QTR and historical data, local market insights using research, demand reports, sales tools (IDC, GFK), and RetailerTrack performance, trends, and insights of campaigns, LOBs, vehicles, spend – all contributors to daily, weekly, monthly, quarterly KPI growthLead Readiness and OTL process throughout QTR with Media & Measurement, PGTM, GBO and GTM Country TeamUtilize tools (IDM / MMM / OFA) to support and deliver Marketing KPIsPlanning partnership with Media & Planning, Vehicle Leads and Media Agencies to deliver a plan meeting business needs​Monitor and evolve Marketing Tools to ensure all data is captured, stored, and ready to be accountableSupport business BMS and Executive communication on marketing deliverables and effectiveness​ Mostrar menos

  • Business Manager, dell.com Online Marketing, Germany

    Mar 2023 - now

  • Business Manager, Consumer Marketing, Expansion countries (NL, ES, CH)

    Sept 2021 - Feb 2023

  • Analytics and Budget Manager, Consumer and Small Business, Marketing

    Jan 2021 - Jan 2021