Rosi (Rostislava) Cameron, MBA

Experience

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  ACE HR Services

  Jul 2008 - Jun 2010

  HR Consultant

  Encompassed responsibilities as recruiter, sales representative and assistant in this small privately owned 10-people agency while managing one direct report. Promoted within one year from Associate HR Consultant• Initiated company re-branding and created branded services and products improving sales• Generated 23% of new business leads and increased company sales by 12%• Executed recruitment activities for clients placing more than 130 candidates in three years

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  British American Tobacco

  Jun 2010 - Jan 2013

  Brand Marketing Manger

  Managed five strategic brands in three price segments with a combined marketing budget of $2.6MM. Led annual brand and development/execution of operations strategic plans. • Managed national launch of Lucky Strike, accounting for 35% of annual marketing budget, achieving product trial target of 25%, exceeding distribution target by 40%, and launching campaign awareness by 15%.• Launched LS premium extension, reaching 0.3% market share, not achieved in any other European country.• Created and executed three brand extension launches and six national campaigns growing revenue and volume.• Initiated and marketed Rothmans, new to the company brand premium extension, driving 2.3% segment growth. Show less

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  Samsung Electronics

  Jan 2013 - Dec 2013

  Product Manager Small Home Appliances

  Responsible for product life cycle management, sales, production forecasting, and reporting for vacuum cleaners, microwave ovens, built-in appliances and hoods consisting of 67 SKUs• Achieved annual product portfolio profitability growth goal of 2%• Partnered with retailers to drive sales growth, exceeding quarterly sales targets by 10-25%• Forecasted weekly SKU manufacturing needs six months in advance, improving average forecast accuracy to 93% vs 90% target

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  Bulgartabac

  Dec 2013 - Jun 2015

  Senior Brand Marketing Manager

  Bulgartabac is a Bulgarian tobacco producer, leader in the market with over 65 years of experience Promoted in less than a year from Brand Marketing Manager. P&L accountability for 7 brands across three price segments representing 18% of profits. Developed and executed annual brand strategy plans and innovative on-premise and retail activations to drive brand growth. Managed a marketing budget of $5MM and coached a team of two direct reports.• Launched a new premium brand, reaching the target of 0.2% market share and achieving 80% distribution in half the time, contributing to annual volume growth of 7% and profit growth of 0.5%.• Created brand “umbrella” campaigns to support core brands and a brand book for new launches used in 3 different markets/countries, driving 10% annual growth in revenue and 2% in profit margin.• Reduced annual sales market share decline of a four-brand portfolio 30% over 18 months, by consolidating brands.• Led three creative and two promotional agencies creating and executing brand campaigns to drive brand growth.• Continuously mentored and empowered direct reports with each ultimately owning one brand of the portfolio. Show less

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  Microsoft

  May 2016 - Aug 2016

  Product Marketing Manager MBA Intern

  Joined Xbox team as an MBA intern to support new user life cycle management strategies • Created global go-to-market strategy and communication plan for Cortana on Xbox • Quantified top barriers and drivers of multiplayer gaming, stimulating new acquisition marketing activations• Identified and recommended best marketing practices for increasing acquisition and loyalty, and reducing churn rates in Xbox subscriptions

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  Georgia-Pacific LLC

  Aug 2017 - Aug 2022

  As an entrepreneur with business owner-like decision-level oversight, led a startup in healthcare at the intersection of devices, software, and data services, including P&L ownership and subscription pricing strategy. Led short- and long-term strategies, including driving test market strategy with key learnings - outlining key problems, optimizing brand messaging, value proposition, and finalizing launch plan and market activation strategy and milestones for the upcoming full market launch.• Developed full market launch plan and supported business case approval, receiving $2MM investment.• Led product positioning, messaging, and sales strategy, including go-to-market and demand-generation efforts.• Continuously coached Customer Success Manager leading SafeHaven® System implementation.• Provided subject matter expertise contributing to effective selling, internal sales training, and industry publications. • Partnered with sales organization to win three customers, delivering $0.6MM recurring annual revenue. • Established multimodal change management plan to lower barriers and drive 80%+ system adoption and increase customer engagement - a combination of education, adaptation, positive reinforcement, gamification, and feedback.• Collaborated with IT on product and service IoT roadmap and features development, using agile methodologies. Portfolio examples: https://drive.google.com/file/d/1ciqDUvbP3uEKilvPQ_1ngppq79Sck5UK/view?usp=share_link Show less Managed Walmart and Sam’s Club toilet paper private label, leading a range of capability partners including sales, brand building, supply chain, operations, finance, and pricing strategy to deliver against strategic priorities.• Led the bidding process and won Walmart business adding $30+MM in incremental revenue.• Commercialized Sam’s Club and Walmart projects, delivering $70+ MM in incremental revenue.• Owned P&L and pricing strategy that optimized 2 times SKU mix and minimized supply chain costs. • Consulted Walmart to improve brand by elevating Great Value brand product and packaging design. • Developed premium image perception and drove gain share within the premium bath tissue price segment. • Worked closely with Demand Planning and Sales improving demand forecast accuracy from 86% to 90%. Show less

  • Senior Category Manager SafeHaven™ Personal Hand Hygiene Monitoring System

    Jan 2020 - Aug 2022

  • Brand Manager Private Label Bath Tissue

    Aug 2017 - Jan 2020
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  Greenway Health

  Jan 2023 - Nov 2023

  Senior Manager, Marketing and Enablement

  Led strategic marketing initiatives for the Healthcare IT portfolio, overseeing Product Marketing, Digital Marketing, and Sales Enablement with director-level responsibilities. Managed a team of five, driving growth and client engagement through integrated marketing strategies.• Developed a high-performing team through coaching, collaboration, and empowering ownership.• Led Product Marketing for the full product portfolio, including positioning, messaging frameworks, audience segmentation, go-to-market strategy, new launches, and sales enablement.• Developed integrated marketing campaign plans with clear KPIs and evaluation templates to maximize performance.• Collaborated with the Director of Marketing Communications to create robust media and content marketing strategies.• Directed the sales enablement strategy and execution, including sales presentations, briefs, collaterals, Salesloft activations, and ongoing training programs.• Managed digital marketing strategies to optimize lead generation and revenue growth, including email marketing, SEO, website optimization, and paid display advertising.• Drove net new logo acquisition through targeted campaigns, sales activations, and strategic asset deployment.This role emphasized strategic leadership, cross-functional collaboration, and impactful marketing initiatives to drive growth and revenue. Show less

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  Owens Corning

  Nov 2023 - now

  Senior Product Marketing Manager, Exterior Doors | Masonite

  Masonite, now proudly a part of Owens CorningLead strategic product marketing for the exterior doors category, overseeing a multifaceted portfolio that includes Exterior, Patio, and Power & Connected products. Drive cross-functional collaboration with Product Management, Market Research, Integrated Marketing, and Sales to define market opportunities, shape go-to-market strategies, and deliver impactful commercialization plans.• Manage and mentor a Senior Product Marketing Associate, fostering growth and development within the team.• Define market opportunities through competitive analysis, segmentation, and targeting to identify high-potential segments.• Lead strategic product marketing initiatives, driving brand positioning, value propositions, and messaging that resonate with homeowners, builders, dealers, distributors, and wholesale partners.• Collaborate cross-functionally to ensure seamless commercialization planning and execution, aligning marketing efforts with channel and sales strategies.• Act as the subject matter expert on market trends and buyer needs, guiding strategic decisions and portfolio growth initiatives.• Oversee product launch planning and cross-functional alignment, ensuring successful market introductions and ongoing performance monitoring.This leadership role focuses on strategic market analysis, driving growth, and influencing key business outcomes while leading and developing high-performing talent. Show less