Haseeb Ali Chohan

Experience

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  Institute of Financial Markets of Pakistan

  Jun 2017 - Aug 2017

  Marketing Intern

  Developed new revenue by researching and analyzing potential prospects and options.Successfully attained a 300 percent increase in response rate and likes by reinventing social media strategy

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  Pakistan State Oil

  Jul 2018 - Aug 2018

  Marketing Intern

  Awarded Best Intern of the PSO L.E.A.P Internship Program 2018Key Responsibilities:Collected quantitative and qualitative data from marketing campaignsEntrusted with the overall accountability of achieving goals by managing operations, formulating policies, managing dailyoperations. Explored business potential and opportunities to secure profitable business volumes.Performed market analysis and research on competition; supported the marketing team in daily administrative tasks.Major Projects:Project: Design a Campaign for IndependenceAccountable for analyzing previous campaigns for 25 companies across five industries. Pointed down the types of Independence Day campaigns to 5 significant themesPlanned a campaign, had it approved by the G.M. Marketing, and executed the approved campaign on the upcoming "Independence Day." Worked on the "True Driver of Pakistan" campaign. The campaign focused on giving a tribute to the vehicle drivers of Pakistan. Implemented print media campaign for Independence Day 2018.Project: T.V. and Print Media AnalysisEstablished T.V and print media’s interactive database on ExcelBuilt relevant charts based on specific category requirements needed by the General Manager Marketing, Marketing Manager, and Brand Manager. Show less

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  Coca-Cola CCI

  Jan 2019 - Oct 2022

  Project Trainee

  Analysed market trends, account, sales data, and forecasts to present to the sales staff.Conducted forecast on why Coke is not stronger in Karachi.Mobilized data from 250 retailers across Karachi through surveys, focus groups, and dipstick studies.Holds proven distinction in assessing data through Business Intelligence tools in R language. Attained through using Business intelligence use in ways that allow showing these results; comparing trade marketing practices of Coke and Pepsi. Show less

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  Institute of Business Administration

  Jan 2019 - Mar 2023

  Teaching Assistant

  Principles of Management

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  Goldenrod Product Solution (Pvt) Ltd.

  Dec 2019 - Mar 2023

  Brand Manager

  Successfully articulated, developed, and launched 8 B2B and B2C brands from scratch in Pakistan; aggressively met yearly turnover targets in 8 months. Profitably negotiated and locked contract manufacturing including beauty soap, handwash, and deodorant, with the leading and best manufacturers in the country.

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  Al Shaheer Foods

  Mar 2023 - Jun 2023

  Marketing Manager
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  Cambridge Marketing Concepts

  Jun 2023 - now

  Product and Marketing Manager