Daniela Maulén

Experience

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  Nestlé

  Jul 2009 - Nov 2010

  Intermarket Supply Planner

  Planned and ensured the supply of finished products from exporting markets to meet sales needs and agreed-upon client service levels. Incorporated company’s Working Capital objectives, ensured product shelf-life compliance, and optimized resource utilization.

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  Covidien (Medtronic Minimally Invasive Therapies Group)

  Nov 2010 - Jun 2011

  Supply & Demand Planner

  Estimated demand based on historical sales, market trends, seasonality, promotions, and inventory levels. Led the S&OP process and coordinated the company’s supply chain to achieve service level objectives at the lowest possible cost.

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  Sanofi

  Apr 2012 - Feb 2014

  Supply & Demand Planner

  Implemented the S&OP process and led demand planning across multiple product lines. Coordinated supply from 7 international manufacturing plants, monitored the Marketing & Sales plan, managed product conditioning, and procured packaging materials. Conducted stock analysis and oversaw product positioning in retail to ensure availability and regulatory compliance (ISP).Key Achievements:• Maintained 99% stock target fulfillment across all product lines for 12 consecutive months.• Successfully led the launch of bioequivalent products, achieving 90% forecast accuracy and 95% market availability.• Optimized the logistics flow from plant to market, ensuring compliance with timelines and regulatory standards. Show less

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  L'Oréal

  Feb 2014 - Jan 2018

  Senior Demand Planner

  Responsible for leading the demand planning and S&OP process for the Luxury Division, coordinating with marketing, sales, trade, and finance teams. Managed sales forecasting, launch planning, portfolio administration, and supply from group manufacturing plants, ensuring high customer service levels and inventory optimization.Key Achievements:• Implemented FuturMaster within 6 months, training key users and improving forecast accuracy by 10%.• Achieved a 95% customer satisfaction rate within the first 3 months after product launches.• Reached 95% Forecast Accuracy in 6 months by strengthening the S&OP process across all key departments.• Reduced slow-moving inventory by 20% through targeted promotions and monthly forecast reviews.• Ensured balanced sell-in and sell-out, optimizing client stock levels. Show less

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  Bright Star Chile

  Mar 2018 - Sept 2024

  Supply Chain Manager

  Responsible for leading the Supply Chain strategy and execution for an operation with annual sales of USD 26 million. Full management of the end-to-end process, including sales forecasting, international purchasing, transportation coordination, warehousing, contract manufacturing, and distribution to end customers. Direct leadership of regulatory processes, commercial targets, and Business Intelligence.Key Achievements:• Reduced logistics costs by 15% by leading the RFP process and transition to a new logistics operator.• Lowered product landed costs by 20% through: negotiation of international freight rates (50% reduction in 4 months), optimization of insurance contracts, 15% reduction in product registration costs, and a 0.5% CIF reduction in customs brokerage fees.• Implemented the S&OP process within 6 months, improving forecast accuracy by 10%.• Decreased lead times from origin to warehouse by 25% by coordinating with suppliers and freight forwarders.• Implemented a national transportation safety matrix, reducing incidents to less than 1% annually.• Successfully executed “Green Sale” for Falabella during Cyber event, achieving 100% on-time deliveries and a 30% sales increase YoY.• Implemented the EPR Law (Ley REP) in 5 months, training 100% of staff and establishing a waste management plan.• Improved commercial sell-out target achievement by 20% through monthly alignment meetings with trade, marketing, and sales teams. Show less

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  ISDIN

  Mar 2025 - now

  Supply and Procurement Head

  Led the company’s supply chain, ensuring efficient and sustainable operations across B2B and B2C logistics processes. Responsible for international transportation, national logistics operations, strategic sourcing, S&OP planning, and supplier negotiations. Coordinated with local and global stakeholders to ensure alignment with commercial and operational goals.Key Achievements:• Generated savings of USD 180,000 in 4 months by optimizing warehouse, transportation, and e-commerce costs, and negotiating conditions that eliminated the need for logistics overtime.• Updated 95% of Procurement contracts, aligning them with global and local standards.• Successfully implemented the local S&OP process, enabling early alerts and improving planning in response to demand deviations.• Led sustainability initiatives, including participation in Sistema B and compliance updates aligned with the Extended Producer Responsibility (EPR) Law.• Updated 100% of insurance policies. Show less