Kiersten Cato

Experience

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  Nordstrom

  May 2009 - Aug 2009

  Intern

  Shadowed various service departments such as Visual Merchandising, Alterations, Customer Service, Store Information, Human Resources, Loss Prevention, Café and Espresso Bar teams.

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  Chico's FAS Inc.

  Jul 2010 - Dec 2015

  • Planned, maintained and optimized all social marketing campaigns from inception and strategy development to post-campaign reporting. • Responsible for managing all social media sites through daily posting, engaging with customers and delivering prompt customer service. • Helped build Chico's brand into a life-style brand through unique story-telling campaigns, via social and blog. • Helped launch first international marketing campaign, Blog, influencers/bloggers, Pinterest Advertising and Instagram. • Contributed to YOY follower growth of: Facebook +142%, Twitter +534%, Pinterest +265% and Instagram +930%. • Reported and evaluated key metrics (ROAS, CPC, CPA), customer research, market conditions and competitor data. • Used deep understanding of what motivates customers to develop relatable, effective and data-driven content for the consumer distributed at peak times• Worked to improve social media team processes by overseeing daily tasks to ensure efficiency and effectiveness• Serve as Social Charity Point Person for Stand Up to Cancer/Harper’s BAZAAR, Living Beyond Breast Cancer, National Network to End Domestic Violence. Develop and execute campaigns that raise funds and awareness• Served as Project Manager for the 2013, 2014 and 2015 “Send A Smile/May is for Miracles” Campaigns, that contributed to the total donation of over $5 Million for Children’s Miracle Network Hospitals Show less • 12 week intensive training course, combining classroom learning with structured on-the-job training, ultimately leading to a position in Merchandising. • Received constant exposure to cross-functional team members, and insight into all other departments involved in the organization.• Actively participated in roundtable discussions with the Executives and Senior Leaders of the Company.• Created and presented a Harvard Business Case Study (“Five Rules for Retailing in a Recession”) with recommendations on how to effectively close the needs-offer gap for our customer.• Learned about all aspects of running a multi-billion dollar retail company: store operations, supply chain management and distribution, product development, apparel design, technology, etc.• Nominated as Chico’s Brand Ambassador and was chosen to speak at Graduation Ceremony. Show less

  • Specialist, Social Marketing

    Nov 2012 - Dec 2015

  • Assistant Merchant

    May 2012 - Nov 2012

  • Executive Management Trainee

    Feb 2012 - Apr 2012

  • Assistant Manager

    Jul 2010 - Feb 2012
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  Priority Marketing

  Aug 2016 - Aug 2017

  Digital Production Manager

  • Managed timelines and quality control for all website projects, ensuring on-time delivery and client satisfaction• Conducted comprehensive UX testing and link verification to maintain high standards of website functionality and user experience• Collaborated with cross-functional teams to align digital marketing initiatives with overall brand strategies• Implemented rigorous quality assurance processes, demonstrating a high level of attention to detail in all digital productions

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  Lee Health

  Jun 2017 - Jan 2024

  • Developed and delivered specialized educational workshops for Lee Health• Designed and facilitated engaging sessions on topics including "How to be Happy," Mindfulness Meditation, Yoga Nidra, and Breathwork techniques• Collaborated with Lee Health's wellness team to align workshop content with their mission of improving overall health and well-being in Southwest Florida• Utilized expertise in holistic wellness practices to support Lee Health's initiatives in promoting healthy lifestyles and preventive care Show less

  • Health and Wellness Expert

    Jan 2023 - Jan 2024

  • Certified Pilates Instructor

    Mar 2021 - Jan 2024

  • Advanced Yoga Instructor

    Jun 2017 - Jan 2024
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  Cato Wellness

  Mar 2021 - now

  Owner

  • Established and operated a successful wellness business, contracting with hospital systems, organizations, and studios to provide diverse health and fitness services• Designed and led specialized classes in Yoga, Barre, Pilates, and Group Exercise, catering to various skill levels and client needs• Developed and facilitated workshops on evidence-based wellness practices, including Meditation, Breathwork, and Yoga Nidra• Cultivated partnerships with healthcare providers and wellness centers, expanding the reach and impact of holistic health services• Implemented multi-level teaching strategies to accommodate diverse participant needs, ensuring inclusive and progressive class experiences• Integrate principles from multiple disciplines to create unique, engaging wellness programs that improve client satisfaction and retention• Maintain up-to-date knowledge of industry trends and research to continually enhance program offerings and teaching methodologies Show less

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  Collaboratory

  Jan 2024 - Feb 2025

  Health & Wellness Coalition Coordinator

  • Lead a coalition of 200+ partners, including major health systems• Provided strategic leadership and backbone support for a Community Foundation, coordinating regional collective impact initiatives• Established and nurtured partnerships among coalition members, fostering a deep understanding of the network at a systems level• Identified potential funding partners and secured resources for coalition projects.• Promoted the coalition's public image and obtained community support for its mission Show less