Nafli Mufthi

Experience

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  Red Bull

  Apr 2013 - Nov 2013

  Event Management
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  British Council

  May 2013 - Jun 2013

  ICT Invigilator - GCE Ordinary Level
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  United Nations Sri Lanka

  Oct 2014 - Sept 2015

  Infographics Designer

  Employed as a school leaver, I was attached to both the UN Resident Coordinator's Office in Sri Lanka and UNDP Sri Lanka supporting the Communications teams and the Policy Unit with graphic design requirements. Accordingly, I;• Developed infographics for national publications such as the Millennium Development Goals (MDGs) Country Report and Infographic Booklet 2014, NHDR 2014 Factsheets & other UN factsheets and publications during this period. • Assisted United Nations Communications Group with collateral designs for communication campaigns.• Conceptualized and designed branding and communications materials for the first edition of ‘Hackadev’, Sri Lanka’s first social innovation hackathon. Show less

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  GroupM Sri Lanka

  Oct 2015 - Feb 2017

  Executive - Digital Media

  GroupM is the world's leading media investment company and is owned by the WPP Group. Employed as the youngest digital account manager at Wavemaker Sri Lanka (MEC Sri Lanka), I conceptualized and led some of the most innovative and award winning campaigns, and;• Developed and executed digital campaign strategies for a portfolio over 10 brands including some of the leading brands of Wavemarker/GroupM Sri Lanka.• Optimized PPC campaigns across Google Ads, SEM and Facebook Ads to maximize ROI for leading brands.• Conducted keyword research for leading brands, developed and implemented strategies to improve and optimize brand presence and rankings on SERPs.• Developed and implemented content marketing strategies for brands to improve SEO strength through domain authority as a result of relevant backlinks.• Regularly tracked, analyzed and reported relevant insights on brand performance and KPIs through dashboards with cross-platform analytics (Google Analytics, social platform analytics and media buzz monitoring insights). • Coordinated the development of customized landing pages for brand campaigns, tracked user interaction for UX improvements to drive conversions. (Conversion Rate Optimization)• Proactively implemented agile marketing campaigns in response to consumer trends tracked through the use of tools such as Google Trends and Facebook Audience Insights.• Remained well-informed of new developments in the digital space which led to publishing the first Canvas Ad, Chatbot, 360 Degree Creative and AR Camera Effects for leading Sri Lankan brands. Show less

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  MAS Holdings

  Mar 2017 - Jan 2021

  Executive - Group Digital Communications

  MAS Holdings is the world's most recognized and South Asia's largest design-to-delivery apparel solutions Group. The company has a global workforce of over 99,000 associates at 53 facilities across 16 countries. In my role, I was tasked with setting up and building the digital communications operation from scratch, and perform the following;• Development and implementation of the Group’s internal and external digital communications strategy to achieve it’s global branding building and business development objectives.• Administration of the Group’s internal digital communications channels, implementation of new digital engagement solutions and driving adoption across the global workforce.• Paid media optimization of the Group’s external communications across digital channels, targeting key audience groups across the globe.• Monitoring and reporting of digital communications performance via cross-platform analytics dashboards.• Periodic reporting to key internal stakeholders with insights from social listening of online content on MAS and the industry.• Crisis management and liaison with external entities on behalf of the Group in the event of breaches, trademark and IP infringement on digital channels. Show less

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  Fortest

  Jan 2021 - now

  Software Tester
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  Fortude

  Jan 2021 - now

  • Senior Manager - Digital Marketing

    Jul 2024 - now

  • Manager - Digital Marketing

    Jul 2023 - Jun 2024

  • Assistant Manager - Branding & Digital

    Jul 2021 - Jun 2023

  • Senior Executive - Branding & Digital

    Jan 2021 - Jun 2021