
Ayman Sleem
Social Media Strategist

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About me
Marketing Manager | Brand Strategist | Marketing Strategy | Communication
Education

Lebanese American University
2008 - 2012Bachelor of Science (BS) International Business
Experience

RUBIX Labs
Dec 2012 - Nov 2013Social Media Strategist•Plan, craft and develop social media strategies for clients and companies•Coordinate social media campaigns and community engagement initiatives.•Monitor, measure and report on social media campaigns to gauge effectiveness.•Manage, amend and oversee social media reporting, including tools and report templates.

Premium Group
Jan 2014 - Feb 2015Project Manager•Managing the assigned construction projects regarding aluminium, wood and paint •Manage and oversee the aluminium, wood and paint workshops•Plan, divide and coordinate the tasks among the workshop employees•Monitor and report daily and weekly to the General Manager

Visual Insights Ltd
May 2015 - Jun 2017Business Development Manager•Generated profit through direct sales event marketing campaigns•Ensured customer engagement, brand awareness and territory effectiveness •Recruited, trained and mentored 10-15 new sales people per quarter•Managed marketing programs driving 70-80% of customer acquisition, resulting in a multi-million dollar sales pipeline. •Conducted consumer and market research in the UK market and analyzed data to find new opportunities for growth.

Istikbal Lebanon
Oct 2017 - Oct 2020Brand Manager•Developed, Managed and executed the annual marketing plan with a $2,000,000 + budget•Created, monitored, managed and coordinated all advertisement regarding outdoor campaigns, TV and Radio campaigns and social media campaigns for all 10 branches across Lebanon•Allocate A&P budget•Set brand strategies to achieve the target and ensure brand loyalty•Asses marketing activation based on KPIs & ROI set yearly•Coordinate between departments to ensure an effective implementation of the campaign and marketing strategy with the (Branch Managers, Sales Team, Purchasing, Finance and Logistics)•Coordinated between international partners and the franchise head office to meet international standards regarding marketing content and brand image•Planned, organized and lead events and conferences for the arrival of new collections and branch openings•Recruited and trained marketing assistances, social media strategists and community managers within the team •Maintained and developed PR with the international brand ambassadors and influencers•Conducted consumer and market research and analyze the data on hand•Monitor the competition and seek new trends•Seek out new marketing opportunities that fit with the brand and maximize all opportunities for growth. Show less

Ceitcon
Jan 2021 - Feb 2024Marketing Manager•Develop and execute marketing strategies for software solutions and services in the Telecom, Healthcare, Banking, and Education sectors.•Collaborate with cross-functional teams to support product launches and promotions within a Communication and IT company.•Conduct market research to refine messaging and meet the unique needs of our clients across different domains.•Execute targeted digital marketing campaigns across various platforms to increase exposure of the tailored services provided by Ceitcon.•Utilize analytics tools to track campaign performance and optimize strategies for maximum ROI within the Communication and IT industry.•Foster relationships with industry influencers, partners, and stakeholders to enhance brand visibility and drive strategic partnerships.•Stay updated on emerging technologies and industry trends to better tailor the campaigns to reach our target audience through innovative marketing strategies and competitiveness. Show less

Threesixty
Apr 2024 - nowMarketing Manager
Licenses & Certifications

Building your Social Media Strategy
Formatech
Fundamental of Digital Marketing
Google Digital Garage
Languages
- arArabic
- enEnglish
- baBasic french
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