Asmita Singh

Experience

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  Innova Captab Ltd.

  Dec 2017 - Jan 2018

  Product Management Intern

  At Innova Captab Pvt. Ltd., I was responsible for:• Conducting an email survey to analyze the customer satisfaction for the products and services of the company. • SWOT analysis of the Quality Control Department.• Organizing Employee Engagement Programme for the Quality Control Department.

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  Ageas Federal Life Insurance

  May 2018 - Jul 2018

  Marketing Intern

  As a Marketing Intern at Ageas, then IDBI, I undertook the following responsibilities: • Primary and secondary research on the popularity of ULIP products among young professionals.• Management of a product awareness campaign for ULIP plans in open market.Exposure: Market Research, Negotiation, Event Management.

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  Indibrain Technologies

  Jul 2018 - Aug 2018

  Digital Marketing Intern

  As an intern at Career2NextOrbit, I was responsible for:• Online promotion of an advertising competition (KickAd-18).• Digital marketing and social media engagement.

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  ICICI Bank

  May 2019 - Jan 2020

  Relationship Manager

  As a Relationship Manager at ICICI Bank, I was responsible for:• Portfolio Management of HNI clients of the bank for providing investment and tax saving solutions• Customer servicing and Customer retention Initiatives• Revenue generation by taking care of sales of banking and third party products

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  ARTH

  Feb 2020 - Nov 2022

  As an Assistant Manager - Marketing & Communication I took care of the following:• Strategizing, planning, budgeting & implementing annual marketing goals of the company.• Branding: Responsible for External & Internal Brand Communications, building Brand Collateral, Media Partnerships, and Event Management.• Product Marketing: Building Product Marketing strategies for product go-to-markets. Executing Digital and BTL campaigns for new product awareness & lead generation.• Market Research: Conducting Qualitative & Quantitative Research projects for capturing Customer Insights for New Product Developments, Customer Satisfaction & Impact Measurement on the target audiences of the company products, and/or welfare initiatives.• Social Media Marketing: Handling Social Media platforms of the company, being responsible for its online presence through organic & paid ads. Show less

  • Assistant Manager - MARCOM

    Jun 2020 - Nov 2022

  • Marketing Intern

    Feb 2020 - May 2020
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  V-Guard

  Dec 2022 - now

  Senior Officer Brand & Communications

  As a Senior Officer - Brand & Communications I am taking care of the following:• Owning competitive analysis, communication strategy, and content development programs for a set of company product categories.• Responsible for developing a content calendar aligned with consumer marketing, trade engagement, and sales enablement objectives.• Engaging with internal teams for an in-depth product understanding - features, benefits, and communication priorities to prepare sharp project briefs for agency partners. Collaborate with external agencies and internal studios to create high-quality content. • Managing content for social media channels (FB, Twitter, LinkedIn, Insta, YT), WhatsApp Groups, and Email Lists to increase awareness, build recall and drive engagement and consideration with consumers, trade partners, and sales teams.• Managing and updating website content, including adding new content, editing existing, and/or removing outdated content.• Exploring new content formats, keeping updated with emerging trends in content marketing, and reporting on content marketing activities of competitors. Scouting for high-quality content creators and expanding the agency eco-system to scale up the content creation process. Show less