Vinicios Rosa

Experience

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  Freeday Skate

  May 2015 - Sept 2016

  Analista de marketing

  - Graphic design for social media and presentations, focused on streetwear aesthetic.- Developed printed communication materials to enhance brand identity.- Designed visual merchandising materials for wholesale partners to optimize product visibility and sales.- Creative and executive production for editorials and collection launches, ensuring alignment with brand vision and objectives.

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  Calçados Beira Rio S/A

  Sept 2016 - Aug 2020

  Analista de marketing at Moleca and Modare Ultraconforto

  - Designed graphics for social media, magazines, and presentations, contributing to cohesive brand messaging.- Provided fashion and product training for wholesale partners in 15 states of Brazil.- Managed campaign and editorial production, showcasing product offerings effectively.- Conducted photography and editing for brand communication and collection launches, enhancing brand visibility.

• 

  Arezzo&Co

  Aug 2020 - now

  - Understand brand identity and translate to the USA market for diverse projects related to marketing, shopping experience, and retail/wholesale activations.- Creative research and 3D production for Visual Merchandising projects, including in-store, showroom, and special events.- Collaborate with merchandising, sales, and marketing teams to enhance retail experience and execute 360 projects.- Developed fashion training for retail and wholesale partners, ensuring brand consistency.- Lead creative and executive production for editorials and campaigns in collaboration with marketing team.- Follow up launch calendar, facilitating processes from development to sell-out, enhancing brand experience. Show less

  • Visual Merchandising & Training Manager at Schutz USA

    May 2024 - now

  • Fashion and Product Training Consultant at Schutz USA

    Mar 2022 - May 2024

  • Senior Marketing Analyst at Schutz USA and Alexandre Birman

    Nov 2020 - Mar 2022

  • Analista de Trade Marketing

    Aug 2020 - Nov 2020