Kumar Saurabh

Experience

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  Wipro

  Nov 2007 - Oct 2008

  Technical Support Associate

  Debugging the bugs of computers and wireless networking. Troubleshooting the issue of clients with operating system Windows XP and VistaUpdating issues related to customer on data base Windows troubleshooting concepts (Windows Debug, Event logs etc.) Microsoft Computer Management, Disk Management, Active Directory.

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  Naaptol Online Shopping Pvt. Ltd

  Dec 2010 - Mar 2014

  Assistant Manager- Digital Marketing

  Search Engine Marketing (SEM/PPC):• Create, Monitor and Optimize PPC campaigns across Google, Yahoo and Microsoft Ad Centre • Analysing accounts & reports from the search engines (Google, Bing, Yahoo), Adwords and Google Analytics.• Analysis (CPA, Geographic (Geo – Targeting), Competitor Analysis, Search Query (Negative Keyword Search & New Keyword Search), Match Type Analysis, etc.).• Planning & implementing strategy to optimize SEM campaigns and PPC.• Keyword Research, analysis of performing/non performing keywords and its trend.Social Media Marketing:• Creating & managing Facebook Paid Marketing.• Develop and manage Social media campaigns (Facebook, Twitter etc) and effectively driving brand awareness, engagement and traffic.• Manage the creation and delivery of content for Facebook, Twitter, Pinterest, YouTube, Google+ etc. • To plan, Implement and assess social media marketing strategies (Facebook Ads & Sponsored stories) to determine high ROI. Identify and tap into new opportunities to optimize campaigns.Web Analysis:• Defining key metrics to measure website performance, construct tracking dashboards and maintaining general reporting structure.• Recommending changes to existing products, and processes that improve overall web performance.• Analysis of Traffic and visits on different KPI to recommend changes required in websites.• Responsible for performing advanced click stream data mining to identify web site gaps / areas of opportunity and provide key data driven insights to influence web strategies Show less

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  KOOVS.COM

  Apr 2014 - Jun 2016

  Manager - Digital Analytics & Marketing

  • Digital Marketing Analyst: Analysing the all channel activities and performance of digital marketing. Deriving digital marketing strategy based on performance analysis.• Digital marking Budget planning: Allocating budget to various channels and devices based on their performance backed by conversion attribution analysis. • Mobile App marketing: responsible for analysing and optimizing the App CPI campaigns though SEM, Facebook, Affiliates and networks. Creating strategies for App downloads and app remarketing campaigns by evaluating life time value of an app user.• Google tag manager: Expert in setting up tracking metrics and pixels through GTM. Defining and developing custom events tracking.• Responsible for tie-ups with companies for co-branding and cross domain digital marketing activities.• SEM Analyst: Analysing the SEM campaigns (display, search and shopping) performance and drawing campaign strategies for effective CTR, CPC and CPA etc.• Affiliate Marketing: Analysing affiliate performance on a regular basis, developing key metrics and setting delivery targets with affiliates. Optimizing the campaigns and strategy.• Social Media Analyst: Strategize and Analyse campaigns on facebook and optimize them continuously for better CPA.• Email Marketing• Strategizing and managing all aspects of email marketing campaign like content, creative and database planning.• Analysing and optimizing the email/newsletter campaign for effective Open Rate, CTR and Conversion Rate. Show less

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  BIBA Fashion Ltd

  Jul 2016 - Jul 2017

  Digital Marketing Manager

  • Leading the complete Digital Marketing Activities of Ecommerce section at BIBA which includes • SEM (Google Adwords: Search, Shopping, Display and Remarketing campaigns)• Facebook Ads (Lookalikes, custom audience, DPA campaigns)• Affiliate Marketing (with partners like Vcommission, Payoom, iCubesWire etc)• Remarketing (with partners like Criteo, Vizury etc)• Email & SMS Marketing• Digital marketing Budget planning & allocation.

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  Impulse International Pvt. Ltd

  Jul 2017 - Apr 2019

  Head Of Digital

  Head - Digital Marketing

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  Royal Enfield

  Apr 2019 - Aug 2022

  Team Manager
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  Reliance Retail

  Aug 2022 - now

  Chief Manager