Urooj Fatima

Experience

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  News One

  Jun 2017 - Aug 2017

  Marketing Intern

  -Collecting quantitative and qualitative data from marketing campaigns. - Performing market analysis and research on competition.- Assisting the program director of the "Ramzan Telecast' by providing linkages and maintaining effective communication between departments. - Monitor social channels for trending news, ideas and memes, then capitalize on those trends through our social media accounts

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  Sophos

  Sept 2018 - Sept 2018

  Volunteer

  event management team, ITCN ASIA 2018, SOPHOS

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  Cloud Innovators Solution

  Oct 2018 - Nov 2018

  Digital Marketing Intern

  •Developedandpublishedideasforsocialmediapostsandcontentfor clients’socialmediacampaign.•Workedcloselywiththemarketingandcreativeteamforbrainstormingideasforsocialmediaposts.•Workedwiththegraphicdesignerstogettheartworkmade.•Responsibleformaintainingthecontent calendaroftheclients

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  HOBO

  Dec 2018 - Jun 2019

  Market Research Trainee

  • Conducted various researches and then analyze the data to form reports, including Focus Group Report, Campaign Analysis Report, Product Analysis Report, Customer Survey Report and Competitors analysis Report.• Worked closely with Client Servicing team and Creative team to coordinate and develop artworks for the brand. • Performed duty of a visual merchandiser for the brand outlets present nationwide in coordination with the operation and sales staff team.• Used design and creative skills to help promote the image, products and services of the brand. Created eye-catching product displays and store layouts and designs to attract customers and increase sales.• Developed brand awareness and marketing strategies. Managed online media, email marketing, and print with the marketing team.• Merchandising: Assisted in the movement of stock in different stores according to the demand. • Conducted and managed events. • Coordinated and oversee public relations and promotional activities that supported the needs of the outlets, with a focus on improved revenue performance. Maintained corporate and customer relationships.• Coordinated and managed vendors for different events and projects.• Published social media posts on various social media pages.• Developed and implemented product placement strategies.• Arranged props and photographers and supervised photo shoots conducted for E-Commerce and social websites. Show less

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  Credo College

  Jul 2019 - Jan 2020

  Assistant manager- Student Development Centre

  •Developed,managed and communicated Marketing Strategy and plansforthe College.• Created and preparedmarketingmaterials and up to date presentations.•Developed advertising policy with theHead and placed ads accordingly in local papers,socialmedia andmagazines.• Maintained Colleges website and updated it with the latest news and pictures ofthe college.•Updated all notice boards ofthe college with latest picturesfortnightly through liaising with the college vice principal.• Socialmedia Management-Introduced andmanaged socialmedia platformsforthe college to engage students and parents.• Involved in designing and drafting contentfor Facebook and Instagramposts,monitored theirreach and engagement.• Managed partnerships and co-branding campaigns with corporate andNGOs: partnered with 2NGOsto initiate CSR activitiesinthe college.•Arranged speakers and celebritiesformajor college events.•Arranged and conducted photoshoots and video shootsformarketingmaterial purposesto build a strong image ofthe college.•Organized end-to-end eventsforstudentinvolvement and growth.(Eg: Carnivals, Bake sale,Welcome party,field trips, FarewellParty,Graduation Ceremony, Elections and ResultDay) Show less

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  1LINK (Pvt) Limited

  Jan 2020 - Jul 2021

  Business Development Officer

  - Consults with customers and prospects to understand their current business practices and identify their goals and needs.- Devise, deploy, and monitor projects to boost long term business success and increase profit levels.- Partners with bank and financial institutions to develop, communicate, and implement the sales strategy in order to meet/exceed business objectives, and exchange leads/referrals.- Responsible for MoM Growth of all assigned Accounts. - Negotiate contracts and close agreements to maximize profits.- Developed and cultivated lucrative relationships with both new and existing clients.- Forecast and track key account Metrics (e.g. monthly & quarterly sales results and annual forecasts)- Assist team with internal reporting required by Compliance, Finance, Operations etc- Attend to client queries and issues where required and provide timely and efficient resolution.- Complete ad hoc project/research and presentation work and other relevant initiatives as requested by management. Show less

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  Symmetry Group

  Nov 2021 - Jul 2022

  Strategy and Planning Executive

  • Built long-term relationship with client.• Coordinated production of a digital advertising campaign involving specialized activities, such as artwork, copywriting, media scripting, film production and social media placement, within time and budget constraints.• Social media management - Created and curated compelling content for platforms such as Facebook, Instagram, LinkedIn, and website of the client.• Planned, developed and executed digital marketing campaigns.• Planned, designed, and implemented digital marketing strategies and digital projects to increase their ROI.• Executed successful digital media campaigns, incorporating SEO, SEM, and social media strategies.• Implemented advanced data analytics tools to measure campaign performance.• Event Management and PR promotion for the client brand.• Managed relationships with media vendors and negotiated favorable contracts, optimizing budget and allocation Show less

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  MSix&Partners

  Aug 2022 - Jul 2023

  Media Planning Manager

  • Developed and implemented targeted media plans.• Devised media strategy for brands.• Ensured that all campaign efficiencies are achieved by analyzing campaigns and recommending tactical changes to maximizecampaign performance.• Managed relationships with media partners, negotiated contracts, and ensured compliance with budgets.• Spearheaded the planning and execution of integrated media campaigns for high-profile clients.• Monitored Client Billing.• Worked with cross function departments as part of the media management process.• Prepared and updated media reports for internal and external stakeholders.• Built and maintained relationships with clients, creative professionals and media companies.• Analyzed performance metrics and conducted market research to optimize media strategies and improve ROI.• Prepared quarterly, Semi-annually, and yearly reviews.• Respond to clients’ day-to-day requests. Show less

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  Keystone College of Business & Technology

  Feb 2024 - Jun 2024

  Social Media Diploma - Trainer and Assesor

  Developed and delivered engaging training sessions and workshops for students on [specific subjects or courses related to social media marketing or relevant field].Designed instructional materials, including lesson plans, presentations, and handouts, to facilitate effective learning outcomes.Utilized a variety of teaching methods and technologies to accommodate diverse learning styles and preferences.Provided constructive feedback and guidance to students to support their academic and personal development.Collaborated with faculty members and academic advisors to align training programs with curriculum goals and student needs. Show less

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  Australian Islamic College

  Jun 2024 - Dec 2024

  Administrative Assistant