Saikat Dutta

Experience

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  Emami Ltd

  Aug 2010 - Sept 2010

  Summer Intern

  Project Title: "Competitive analysis of Zandu Pharmaceuticals."I have done a market research of the ayurvedic medicine sector to check the status of ZANDU Pharmaceuticals in the market and how other players are operating their strategies to capture maximum market share on the basis of information collected from doctors,wholesalers and retailers.

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  HLS India

  Jun 2011 - Nov 2011

  Brand Promotions Executive

  Promote training and development services in the CBSE affiliated schools, close the deals with the clients (if favorable), coordination of training activities and to manage and arrange training logistics for training sessions.

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  Emami Frank Ross

  Feb 2012 - Apr 2013

  Junior Merchandiser

  Planning and buying of stocks from the suppliers, balance the volume of sales & the amount of inventory, to look after visual merchandising & monitoring sales data of the respective merchandise.

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  Sima Shipping Company

  Jun 2013 - Apr 2016

  Strategic Alliance & Marketing Executive

  Promotion of business support services,generating new leads through engagement for business development,recommendation of feasible business solutions & develops & maintains client relations through a systematic follow up process.

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  ICFAI Group

  Jun 2016 - Jul 2018

  Assistant Manager

  >Entire sales & promotion planning for IBSAT exam.>Handling a team of Marketing Officers (MO).>Organizing the faculty/marketing seminars in various colleges and coaching centres to promote IBS Business School.>Coordination with IBS faculties for seminars.>Coordination between all branches of IBS in the region for promotion and handling of manpower requirement.>Ensuring that entire brand building strategies and HO guidelines are implemented by the particular branch.>Preparation of Events Reports for IBS in the region.>Presentation & Data Management.>Planning & implementation of cost-effective marketing strategies for image projection, publicity, advertisements & business promotion.>Responsible for conceptualizing, planning & execution of the BTL activities.>Co-ordinate with Vendors for creative, artwork, costing, samples & other communications.>Evaluate the marketing proposal received from branches & get it sanctioned by the Event Manager & Regional Manager.>Plan & coordinates the event and marketing related activities for getting maximum visibility & awareness about our group.>Marketing Audit- To monitor & audit proper execution of all the marketing activities at the branch level on a monthly basis. Show less

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  NEETell

  Jul 2018 - Jan 2019

  Brand Manager

  • Responsible for entire brand development strategies.• Planning & implementation of cost effective marketing strategies for image projection, publicity, advertisements & business promotion.• Responsible for conceptualizing, planning & execution of ATL & BTL activities.• Plan & co-ordinates marketing-related activities in front of educational institutions for getting maximum visibility & awareness which supports the sales team.• Co-ordinates with the product team & digital marketing team with new ideas on product development & traffic engagement.• Making an alliance with the schools, test preparation centers & coaching centers for business development.• Recruitment & handling a team of Marketing Associates & monitor their performance to meet the objectives. Show less

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  The Princeton Review

  Jan 2019 - Jun 2020

  Assistant Manager

  • Plan, execute & review marketing activities encompassing ATL, BTL & promotion campaigns with maximum ROI. • Build strong partnerships with educational institutes & other business associations.• Admission counseling of the students to make informed decisions.• Centre wise, product wise (GRE, GMAT, SAT, IELTS & TOEFL) profitability planning to generate business.• Being updated about the new developments in the abroad education sector.• Lead Generation from allotted accounts (Schools/ Colleges) to support the Counselors team to achieve assigned revenue target. • Responsible for end to end account management & to monitor & assess competition activities.• Ensure new business development and client retention. • Recruiting & managing a team of Sales Executives & Counselors. • Effectively manage marketing inventory & delivering product training sessions to the new joiners.• Management of office administrative/operational activities. Show less

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  OneStep Global

  Sept 2021 - Oct 2022

  • Responsible for the design and delivery of the market plans and strategies to maximise test registrations from the assigned territory.• Will be responsible to work closely with the existing agent network and will maintain the relationship on the ground and will sign-up new agents across the region, to drive more registrations.• Carry out the day-to-day activity – like meeting agents, training counsellors, training the trainers and conduct student sessions.• Imparting product training and new developments of the test to the stakeholders through webinars, events, sessions and in-person meets.• Will attend education fairs and recruitment events across East India to meet and advise prospective students.• Responsible to work closely with colleagues across other regions and marketing functions for seamless delivery of the project.• Organise and support recruitment-focused events like webinars on TOEFL, seminars on studying abroad etc.• Organising and supporting agent workshops, recruitment events with counsellors.• Support and implement centralised promotional campaigns on the ground.• Gather market intelligence and competitor landscaping. Show less

  • Business Development Manager - East India (supporting ETS TOEFL)

    Oct 2022 - Oct 2022

  • Senior Business Development Executive - East India (supporting ETS TOEFL)

    Sept 2021 - Oct 2022
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  ETS India

  Nov 2022 - now

  Strategic Planning and Implementation: Develop and execute comprehensive market plans and strategies aimed at optimizing TOEFL & GRE test registration numbers.Agent Network Management: Foster and nurture relationships with our existing agent network while actively recruiting new agents across the region to boost registration numbers.Stakeholder Engagement: Engage with stakeholders through various means, including in-person meetings, training sessions, and webinars, to disseminate product knowledge and updates about the tests.Student Engagement: Conduct student sessions to enhance awareness and understanding of the TOEFL and GRE examinations.Regional Representation: Attend education fairs and recruitment events in East India to offer guidance and advice to prospective students.Cross-Functional Collaboration: Collaborate closely with colleagues from different regions and within marketing functions to ensure a seamless project delivery.Event Organization: Organize and provide support for recruitment-focused events such as webinars on TOEFL & GRE, seminars on studying abroad, and agent workshops.Promotional Campaign Execution: Implement centralized promotional campaigns at the ground level to drive test registrations.Market Insights: Gather valuable market intelligence and conduct competitor analysis to inform our strategic decisions. Show less

  • Senior Manager, Business Development - GRE & TOEFL (B2B Initiatives) - East India & Bhutan

    Oct 2023 - now

  • Business Development Manager - GRE & TOEFL (B2B Initiatives) - East India & Bhutan

    Nov 2022 - Sept 2023