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Hannah Orde

Hannah Orde

Followers of Hannah Orde254 followers
location of Hannah OrdeLondon Area, United Kingdom

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  • Timeline

  • About me

    Content Executive at Moonpig

  • Education

    • University of Amsterdam

      2019 - 2020
      Exchange Programme Social and Behavioural Sciences Cultural Anthropology

      My exchange allowed me to explore creative learning modules, from ethnographic filmmaking to documentary photography.

    • The University of Edinburgh

      2017 - 2021
      Master of Arts - MA Social Anthropology First Class

      Activities and Societies: Producer and host of weekly student radio show, Borderline Music, showcasing music from around the world. My dissertation focused on mapping digital marketing strategies of Turkish carpet sellers, requiring quantitative and qualitative analysis of tourist and local business engagement on social media. My feedback described my work as "outstanding...multi-angled, sensitive research" giving me an upper first-class mark of 80.

    • Colfe's School

      2002 - 2016
      German, Biology, English Lit.

      Activities and Societies: Deputy House Captain, winner of the annual Sixth Form Public Speaking Competition and weekly volunteer at the school's nursery.

  • Experience

    • Harrods

      Oct 2016 - Jan 2017

      • Information Host

        Dec 2016 - Jan 2017

      • Grotto Host

        Oct 2016 - Dec 2016

    • Harrods

      Dec 2017 - Feb 2018
      Tom Ford Sales Support

    • Skratch

      Mar 2020 - Nov 2021
      Content Writer and Creator

      Content Writing - Grew the Starting from Skratch blog from launch to 10k+ average monthly readers as sole writerSocial Media Content - Designed and planned "travel tips" content for Instagram and Pinterest

    • Gyfted

      Jul 2021 - Nov 2021
      Content Creator and Writer

      Content Writing/Editing - Reviewed website content, generated copy, produced weekly blog postsDesign - Responsible for ad creative and social media contentMarketing - Launched A/B tested Facebook ad campaigns

    • Proofed

      Nov 2021 - Nov 2023

      - Management of all website content, including blog and landing pages- Redesigned high-value pages to improve user journey and maximise conversion- Managed a freelance content team of 15+ content writers and content creators.- Promoted within one year for greatly exceeding the expectations of my role.

      • Content Marketing Specialist

        Oct 2022 - Nov 2023

      • Junior Content Marketing Specialist

        Nov 2021 - Oct 2022

    • Moonpig

      Mar 2024 - now
      Content Executive

      - Content planning for web and app, with an emphasis on cards and flowers.- Wireframing/mocking up of new landing pages based on site performance data and user research- Analysing commercial effectiveness of content

  • Licenses & Certifications