Florian Root

Black Cube Best of Show 2023: IWABM ADC Awards / The One Club May 2023 The esteemed global jury awarded this year’s coveted ADC Black Cube for Best of Show for “I Will Always Be Me” on behalf of Dell Technologies and Intel. The work also won Best of Discipline in Interactive, three Gold Cubes (two in Interactive, one in Advertising), one Silver in Interactive, and two Bronze, one each in Advertising and Interactive.

ADC 2023: IWABM ADC Awards / The One Show Nis 2023 🏆 Black Cube - Best of Show🥇 Gold Cube - Interactive: Best of Interactive🥇 Gold Cube - Interactive: Design for Good / Interactive🥇 Gold Cube - Advertising: Innovation / Direct🥇 Gold Cube - Craft in Online / Mobile Apps / Copywriting for Digital🥈 Silver Cube - Interactive: UX / UI / User Experience Design🥉 Bronze Cube - Interactive: Innovation8 Bronze Cube - Advertising: Craft in Writing / Direct

The One Show 2023: I Will Always Be Me ADC The One Show 2023 🥉Bronze | Interactive, Online & Mobile: Innovation & Transformation / Innovation in Interactive, Online, & Mobile🥈Silver | Pharma: Direct Marketing🥇Gold | Direct Marketing: Brand Partnerships🥇Gold | Pharma: Innovation & Transformation / Innovation in Pharma🥇Gold | Radio & Audio: Innovation & Transformation / Innovation in Radio & Audio🥇Gold | Print & Promotional: Brand Partnerships🥇Gold | Experiential & Immersive: Brand Partnerships

Winner: Cannes Grand Prix Pharma Lions 🏆 Cannes Lions Eyl 2022 🏆 Grand Prix Winner in the Pharma Lions category. Over 80% of people with motor neurone disease (MND) will experience slurred, quiet or complete loss of speech. 'Voice banking' helps those with MND by digitising their voice, so as the disease progresses they can still sound like themselves. But only a fraction have done so — most put it off because they find the process difficult and impersonal.We've worked with VMLY&R, Dell Technologies & Intel to create "I Will Always Be Me".… Daha fazla göster 🏆 Grand Prix Winner in the Pharma Lions category. Over 80% of people with motor neurone disease (MND) will experience slurred, quiet or complete loss of speech. 'Voice banking' helps those with MND by digitising their voice, so as the disease progresses they can still sound like themselves. But only a fraction have done so — most put it off because they find the process difficult and impersonal.We've worked with VMLY&R, Dell Technologies & Intel to create "I Will Always Be Me". Working with author Jill Twiss and artist Nicholas Stevenson, a story book was created that could be read aloud for people with MND to express what they’re going through. And the story contains all the syllables needed to accurately bank their voice in less than 30 minutes — turning the cold, solitary process of voice banking into an experience that’s full of life."I Will Always Be Me" has become the most popular choice for voice banking in the UK today. Over 72% of those recently diagnosed with MND are now using the book to bank their voice. The launch campaign generated over 1.2 million social media engagements and 200 million PR media impressions, driving more people to bank their voices and raising awareness around MND. Daha az göster

Experience Design & Technology Awards 2022: Ledger Op3n The Event Marketer Awards Ağu 2022 🥇 Gold | Best use of a Single TechnologyIt’s a lofty goal aiming to deliver your brand’s own version of Apple’s distinguished WWDC event, but digital asset security company Ledger was prepared to go big and bold at NFT.NYC with its hybrid Ledger Op3n event. Designed to debut groundbreaking new products, partnerships, integrations and other key announcements, the tech-forward experience encompassed a variety of touchpoints built to demonstrate Ledger’s positioning at the forefront of… Daha fazla göster 🥇 Gold | Best use of a Single TechnologyIt’s a lofty goal aiming to deliver your brand’s own version of Apple’s distinguished WWDC event, but digital asset security company Ledger was prepared to go big and bold at NFT.NYC with its hybrid Ledger Op3n event. Designed to debut groundbreaking new products, partnerships, integrations and other key announcements, the tech-forward experience encompassed a variety of touchpoints built to demonstrate Ledger’s positioning at the forefront of Web3 and digital assets like NFTs. The brand took over the 12,000-square-foot Moonlight Studios in Manhattan’s SoHo neighborhood for the event, leveraging the venue’s auditorium space and XR stage to livestream all of the Ledger Op3n’s programming and presentations. On-site, attendees could explore a hero product display housed in custom resin casing that, when picked up from its pedestal, triggered a reaction that enveloped the room in a dynamic content spectacle with digital screens showcasing everything from animation graphics to branded content. Another highlight: an NFT Marketplace vignette with 24 LED screens and four interactive POAP and NFT minting stations teasing Ledger’s new Marketplace product in the leadup up to the official launch. Steve Jobs would be proud.See more here: https://www.eventmarketer.com/event/2022-experience-design-technology-awards/ Daha az göster

ADCC 2022: I Will Always Be Me ADCC 2022 2022 1x 🥉 Bronze Interactive | Interactive Narrative

Cannes Lions 2022: I Will Always Be Me Cannes Lions 2022 🏆 Grand Prix Pharma: non-Regulated < Patient Engagement🥉Bronze Pharma Lion: non-Regulated < Patient Engagement🥇Gold Brand & Experience: Corporate Purpose & Social Responsibility < Culture & Context🥇Gold Radio & Audio: Script < Excellence in Radio & Audio🥉Bronze Radio & Audio: Audio Led Creativity < Innovation in Radio & Audio🥉Bronze Radio & Audio: Use of Audio Technology < Innovation in Radio & Audio🥉Bronze Direct: Corporate Purpose & Social… Daha fazla göster 🏆 Grand Prix Pharma: non-Regulated < Patient Engagement🥉Bronze Pharma Lion: non-Regulated < Patient Engagement🥇Gold Brand & Experience: Corporate Purpose & Social Responsibility < Culture & Context🥇Gold Radio & Audio: Script < Excellence in Radio & Audio🥉Bronze Radio & Audio: Audio Led Creativity < Innovation in Radio & Audio🥉Bronze Radio & Audio: Use of Audio Technology < Innovation in Radio & Audio🥉Bronze Direct: Corporate Purpose & Social responsibility < Culture & Context🥉Bronze Print & Publishing: Adapted Print < Innovation in Printing & Publishing Daha az göster

Clio Awards 2022: I Will Always Be Me 🥇🥇🥇🥈🥉 Clio Awards 2022 1x 🥇Gold | Audio - Use of Technology1x 🥇Gold | Digital/Mobile - Use Of Platform/Native Integration1x 🥇Gold | Partnerships & Collaborations1x 🥈Silver | Experience/Activation - Digital/Mobile1x 🥉Bronze | Direct - Digital/Mobile

LIA Awards 2022: I Will Always Be Me London International Awards 2022 Evolution | Creative TechnologyPharma & Medical | InnovationPrint | Health Care ServicesRadio & Audio | Innovative Use of Radio & Audio

The FWA: Site of the Day: H&M Careers The FWA Ağu 2021 Helping iconic fashion giant H&M become a top employer through an interactive new site that puts candidates at the centre of the experience. The site also includes an interactive feature that takes into account what makes you unique and suggests potential job opportunities.