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Martin Parik

Martin Parik

Businessman assistant

Followers of Martin Parik1000 followers
location of Martin ParikPraha - západ, Central Bohemia, Czechia

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  • Timeline

  • About me

    Landlord, trainer & consultant

  • Education

    • SSPŠ Preslova, Praha 5

      1995 - 1999
      High School

    • Prague University of Economics and Business

      2002 - 2008
      Ing Economics & Marketing

  • Experience

    • Private Business

      Sept 2000 - Jun 2007
      Businessman assistant

      Negotiation with suppliersAdministrationCoordination and evidence suppliers’ contractsDealing with clientCommunication with offices and banksBuilding administration

    • The Nielsen Company

      Jul 2008 - May 2010
      Client executive Retailer Services

      Market Research consultantClient handling (retail chains Makro/Metro, Billa, Penny Market and Schlecker) Reports creatingMarket breakdown analysisCategory analysisStart up cooperation with traditional trade chainsSales activities

    • Plzensky Prazdroj

      May 2010 - Jun 2012
      Category Specialist

      Cooperation with sales and marketing departments on recommendations for concrete customer and concrete brand in order to develop the whole beer category within the Category management process. Implementation of new trends from shopper marketing a marketing insight to each specific retailer with accent to determination.Analysis of retailer’s floor space; Analysis of sales for the whole beer category. Evaluation, update and control of planograms in the market. Preparation of tailor made solution system of planograms for each retailer.Managing implementation process with MCHD agency, sales force and stores.Participating on internal project measuring space share at Off trade market and external project Beer world with one specific retailer. Show less

    • Mondelēz International

      Jun 2012 - May 2016

      Responsible for: Leadership of Category Management team CZ/SK (4 direct reports)Category management of all MDLZ categories (Biscuits, Chocolate, Coffee, Candies, Salty and soft cakes)Manage of providing market analysis (market data, evaluation of competitive activities, promo share ratio and pricing audit) and recommendations for sales, trade marketing and marketing departmentSupervise the preparation of Must SKU list per KA and Merchandising standards for whole CZ/SK BU People development (keep motivated team, couching, individual development plans)Integrate Shopper Insights, Customer Insight and internal in-store methodology within planning/executionLeader of Category Management part in Join Business Plan process Show less

      • Category Planning Manager CZ/SK

        Jul 2015 - May 2016

      • Senior Category Management Manager

        Jun 2012 - Jun 2015

    • L'Oréal

      Jun 2016 - Aug 2018

      Leadership of trade marketing and Catman team (10 headcounts)

      • Business Development Director CZ/SK DPGP

        May 2017 - Aug 2018

      • Retail Marketing Director CZ/SK DPGP

        Jun 2016 - May 2017

    • Martin Pařík

      Jun 2018 - now
      Landlord, trainer & consultant

      Facility managementProjects & trainings of: Category management, In-store best practice & shopper behaviour, Trade marketing best practice and Project managementMost interesting projects: KOFOBCHOD - perfects store project with Kofola focused on opportunities & prioritization across channels/retailers and categories/brands (Must SKU list, primary shelf, secondary placement - pallets vs fridges...)INTERSNACK - co-piloting CatMan process in salty category

    • GSK Consumer Healthcare

      Mar 2021 - Sept 2022
      Interim Customer marketing team manager

      Customer (trade, shopper) marketing and Category management team managerProject Manager

    • Haleon

      Oct 2022 - Apr 2024
      Key Account Manager

  • Licenses & Certifications

    • 5S methodology Train the trainer