Donielle Stevens

Experience

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  American Lung Association

  Jul 2010 - Jan 2012

  Development & Communications Assistant

  + Developed information campaigns for outreach and public relations by editing flyers, website copy, and e-newsletters.+ Conducted press media outreach by creating publication materials, writing and delivering radio broadcasts, and press releases.+ Led event planning and development for three annual events; a 10K Run, a Governor’s Dinner benefit, and the Fight for Air Climb, raising more than $300,000 for clean air policies and programs in Nevada. + Solicited, assigned, and managed more than 150 volunteers for high event success. Show less

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  University Studies Abroad Consortium (USAC)

  Jul 2012 - Aug 2014

  Marketing and University Relations Assistant

  + Built and managed relationships with community partners, universities, campus organizations, and students by scheduling, preparing, and presenting program opportunities and processes to small groups, classrooms, and university audiences with hundreds of participants.+ Generated blog and social media content using creative storytelling, photography, and video to increase partner relations, member recruitment, program goals, and alumni engagement.+ Acted as university liaison to visiting professors evaluating curriculum in Chiang Mai, Thailand.+ Trained incoming USAC staff on work flow strategy, best practices, and organizational missions with advanced teamwork, facilitation, and interpersonal communication skills. Show less

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  Sierra Nevada Journeys

  Jan 2015 - Jan 2016

  Communications Associate

  + Built strategic partnerships with educational institutions, parents, and volunteers using excellent communication, community outreach, and public relations skills. + Wrote and edited blogs focused on environmental thought-leadership+ Designed brand guidelines and strategic communications plan for public programs, which included analyzing social media and e-marketing analytics to identify new audiences. In its infancy, this plan increased engagement by 15%, and generated $7,000 for SNJ summer camps. + Developed greater internal communications by training staff on new technologies and creating resources for streamlining tasks and increasing program success.+ Planned, managed, staffed, and analyzed outreach events focused on engaging the community in hands-on science events, programs, and curriculum. Show less

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  Lake Tahoe South Shore Chamber of Commerce

  Jan 2016 - Apr 2016

  Communications Coordinator

  + Developed and managed multi-channel information campaigns for outreach and public relations by designing, editing, and publishing digital copy for website, social media, and e-newsletters as well as event flyers, ads, annual report, and a 30-page magazine highlighting businesses and government partners.+ Drafted external communications with businesses and government entities to strengthen public perception and increase fundraising, membership recruitment, and program efficiency.+ Developed media relationships by interviewing every week for three local radio shows and writing articles for the local paper under the CEO's byline.+ Consulted with local businesses on best practices for social media and press engagement.+ Responded orally or in writing to the media and to public inquiries. Show less

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  RootsRated Media

  Jan 2016 - Jan 2017

  Creative Writer

  Developed stories highlighting off-the-beaten path adventures.

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  Leave No Trace Center For Outdoor Ethics

  Apr 2016 - Oct 2018

  Senior Outreach & Communications Specialist

  + Developed communications and age-specific educational curriculum translating environmental science and policy to visitors to important ecological areas.+ Deployed outreach and communication programs that met the needs of diverse groups across the United States, primarily in small-rural communities, conducting 400 public events and teaching over 10,000 participants, including over 1,000 K-12 students and 300 government employees.+ Executed marketing content strategy generating written blogs, social media content, info-graphics, and educational videos for more than 115K Facebook followers and 27K Instagram followers. + Consulted with external stakeholders, including federal, state, tribal, and local land managers; Bureau of Land Management, National Park Service, and US Forest Service on program development, impact assessments, effectively educating visitors, developing outreach strategies, and site design and signage considerations.+ Interviewed for regional news, podcasts, and national publications to increase environmental education and promote behavior change on public lands.+ Produced quality videos for federal land managers, non-profit partners, and outdoor brands under tight deadlines. + Developed and managed over 70 local and regional partnerships for high program success and attracted over 600 new members and partners to the organization.+ Lead event planning, development and execution with school officials, program partners, community stakeholders, and local, regional, and statewide media.+ Created dynamic outreach displays and create template flyers for increased program participation.+ Camped over 200 nights a year on public lands across the United States, including 29 National Parks.+ Produced marketing content for the many partners of Leave No Trace including Subaru, Thule, Fjallraven, REI, Klean Kanteen, and Smartwool. Show less

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  Puget Soundkeeper Alliance

  Feb 2019 - Oct 2020

  Communications Manager

  + Developed and executed communications plans to support public engagement and generate awareness of the organization's civic engagement, stewardship programs, and environmental policy priority areas; polluted stormwater runoff, fossil fuel transport, agricultural pollution, vessel pollution, marine debris, toxic cleanup, and wastewater pollution.+ Built and managed digital and print content to support Puget Soundkeeper's civic action lawsuits, which enforces the Clean Water Act and directs funds to environmental education and restoration projects in communities most impacted by pollution; working to solve environmental justice issues across Washington state. + Introduced a digital advocacy communications tool to increase engagement between the public and their policymakers on clean water issues.+ Led the organization's outreach and communication efforts with various stakeholders of the Orca Salmon Alliance. This included establishing and maintaining effective working relationships with people representing differing or opposing points of view or interests.+ Designed, executed, and evaluated information programs including news releases, fact sheets, brochures, broadcast spots, advertisements, t-shirts, presentations, exhibit materials, social media posts, and videos, with the goal of enhancing the organization’s communication efforts to diverse and cross-cultural audiences.+ Managed WordPress website including posting and updating information, as well as making structural changes applying user experience design methodologies for increased traffic. This included maintaining effective working relationships with an outside coding vendor and guiding 12 design students in a User Experience (UX) Capstone course to propose revisions to the website.+ Grew a 17K supporter email communications database by developing information and visual design for a monthly e-newsletter, stewardship opportunities notices, donation requests, and calls for advocacy actions. Show less

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  NOAA: National Oceanic & Atmospheric Administration

  Oct 2020 - now

  + Collaborate with NOAA Fisheries scientific and management staff to create pro-active communications strategies about climate change, recreational fisheries, sustainable seafood, and endangered and protected species.+ Write compelling content for the website, social media, newsletters, and various communications products ensuring complex scientific and policy information is made understandable and accessible to the public or targeted audiences, like internal staff, K-12 students, news media reporters, or congressional representatives. + Acting as project manager, lead and organize experts, graphic designers, and public relations staff in communications planning to develop visual communication products like brochures, factsheets, reports, infographics, and signage, as well digital products, such as new web pages, web content, or ArcGIS storymaps.+ Manage NOAA Fisheries’ West Coast Facebook, Twitter, & Instagram accounts by developing and executing new digital information campaigns including writing posts, designing graphics, and producing videos. Lead interns in social media campaign planning. Evaluate campaign and content performance through appropriate analytical tools, develop monthly reports, and advise leadership in techniques to improve communication campaigns and approaches. + Organize the NOAA Fisheries West Coast Monthly Newsletter and manage all stakeholder email listserv accounts, providing guidance on best practices to regional staff to increase quality of digital content and reader engagement. + Working in a dynamic, diverse, fast-paced environment, establish and maintain effective relationships with the Northwest and Southwest Fisheries Science Centers to promote science communication and the connection between science and policy actions in information campaigns. + Direct videos by working with a contract videographer to highlight NOAA’s work and mission, on topics like sustainable fishing and endangered salmon species recovery in California. Show less

  • Public Affairs Specialist

    Sept 2023 - now

  • Product Management & Digital Communications Specialist

    Oct 2020 - Sept 2023