
Timeline
About me
Multi-site manager with diverse experience
Education

Uc irvine
1982 - 1990B.a. film studiesActivities and Societies: Film Society, Associate Student Body, Ski Club
Experience

Group one option
Jan 1998 - Oct 2004Owner, operatorProvides practical training workshops for group instructor candidates interested in starting in the fitness field. Counsels and guides instructors on how to hone and market new skills. Successfully place 40% of graduating students with jobs in the industry. Presented continuing education workshops abroad in Poland for Sheraton Hotels. Consulted programming for private corporations.

Club one
Jan 2001 - Jan 2002Group exercise instructorResponsible for delivering quality programming in group fitness for five premier fitness clubs in San Francisco. Recruited and coached over 110 instructors in diverse line of exercise formats. Processed payroll, department budget, and studio maintenance. Arranged member and prospective member events. Reduced overspending $10K within two quarters. Oversaw fee-based TRX small group trainings and lead company-wide task force for new TRX sessions.

Bladium sports club
Jun 2003 - Jun 2004Fitness directorDirected programs for 20K sq. ft. fitness facility, including personal training, group exercise, child care Pilates, yoga, & massage therapy. Coordinated repairs and maintenance of workout floor and two studio areas. Hired, directed, evaluated, and terminated part-time, diverse staff and independent contractors. Coordinated with other managers. Set revenue goals, and monitored performance, participation and attendances. Created and implemented new administrative systems. Designed marketing media. Operated within budgetary guidelines. Assisted sales direction & marketing efforts. Addressed customer and equipment concerns. Processed staff payroll. Taught classes and trained clients. Show less

Ymca of san francisco
Oct 2004 - Jul 2012Fitness director, group programsDirected group programs for YMCA of San Francisco’s premier branch: group exercise, Pilates, yoga, special interest, and martial arts. Managed four part-time coordinators, 24 specialty program instructors and 80 volunteer group exercise instructors. Arranged programming for five studio areas. Hired, trained, evaluated, and terminated employed and volunteer staff. Master trainer for YMCA courses. Coordinated annual regional training event. Forecast budget, and monitored performance, participation and attendances. Created and implemented new administrative systems. Assisted annual fundraising campaign. Assisted outreach marketing and member retention efforts. Addressed customer and equipment concerns. Processed staff payroll. Taught classes. Show less

Club one
Jul 2012 - Mar 2014Regional group fitness directorResponsible for delivering quality programming in group fitness for five premier fitness clubs in San Francisco. Recruited and coached over 110 instructors in diverse line of exercise formats. Processed payroll, department budget, and studio maintenance. Arranged member and prospective member events. Reduced overspending $10K within two quarters. Oversaw fee-based TRX small group trainings and lead company-wide task force for new TRX sessions.

24 hour fitness
Jan 2015 - Jan 2017Area group x managerResponsible for managing group exercise programs, staff and schedules for 20 clubs in multiple market areas across four counties. Recruited and coached 300 instructors in diverse line of exercise formats. Oversaw studio maintenance. Worked with club management on class coverage and target objectives. Supported member and prospective member appreciation events. Launched new programs for market-specific needs. Hosted staff training events. Implemented pilot program in team members compensation. Authored and implemented a pilot process improvement plan. Show less

Plus one health management inc
May 2017 - Dec 2017National director of group fitness for linkedinResponsible for overseeing Group Fitness programs and team members for nine Linkedin satellite operations in the U.S. and Canada: Mountain View, Sunnyvale, San Francisco, Calabasas, Carpinteria, Omaha, Chicago, NYC and Toronto.In charge of recruiting new instructors, evaluating and mentoring a team of over 65 instructors nationally. Major responsibilities include programming and scheduling classes, managing attendance, responding to feedback and requests from members, marketing the group fitness classes to members through LinkedIn’s internal online registration platform and ensuring member participation and satisfaction in a safe and effective exercise environment. Show less

Club pilates
Jan 2018 - Mar 2018General managerResponsible for lead generation including Grass Roots Marketing and Networking. I implemented sales process to schedule prospects into demonstration classes. I drove membership sales and supervised sales representatives and recruited instructor staff, team schedules, and retail aspects. I coordinated with all vendors. I handled all member accounts using ClubReady software. I prepared revenue reports. I independently made decisions related to high-level customer service. I enforced Club Pilates policies and procedures. I strategically managed marketing campaigns schedule and networking/community events and studio promotions. Show less

Lendingclub
Aug 2018 - Feb 2019Customer development loan specialistGuided the potential borrowers through the application process, while providing empathetic and professional customer service. Achieved an average of 50 inbound leads serviced per day. Top performer with a proven track record of exceeding sales goals. Averaged $2 million+ in issued out loans per month.

The osher marin jewish community center
Feb 2019 - Jan 2020Fitness managerDirectly responsible for Personal Trainers and Fitness Floor staff supervision and motivation, program implementation and expansion, program annual budget and financial oversight, executed systems that focus on retaining members, built programs to meet the needs of the community. Acted as evening Manager on Duty. Conducted 90% of new member on-boarding and follow-up calls to secure and increase member use of fitness center, and promotion of personal training sales. Served as member of Fitness Center Management Team and attended management meetings. Engaged members and responsible for educating and enforcing fitness floor etiquette. Recruited, hired, supervised and evaluated qualified program staff. Processed payroll using ADP and eFinessetri systems. Assisted Floor staff with overflow customer needs and handled difficult situations. Planned and held monthly trainer meetings. Coordinated weekly staff schedules. Managed breaks and substitute coverage for fitness floor staff. Generated reports for various revenue tracking. Forecast levels of expenses and staffing needs relative to annual budget. Assisted Personal Training team to meet monthly revenue goals. Trained clients. Matched Personal Trainers with new clients. Coordinated production of program marketing, including program guides, flyers, other applicable literature. Oversaw fitness equipment maintenance. Set direction for growth to remain competitive in all areas. Developed and managed personal training revenue. Acted as sales leader for all staff in up-selling. Show less

Tonal
Nov 2020 - Dec 2021Showroom sales supervisorAchieved highest conversion percentage of sales and consistently above 100% of individual target each month. Served a critical component in driving sales through leading the sales floor and working closely with sales specialists while providing an exceptional customer experience. Solved challenging problems. Provided product presentations and leads workouts with both scheduled and walk-in guests. Consistently carried over 30-40% of monthly team goal. Maximized sales through exceptional customer relationships and impactful in-store service. Maintained guest information, preferences and feedback using Salesforce. Conducted heavy phone and email outreach daily to new clients to communicate updates and follow-ups. Maintained an organized and clean sales floor area with an attention to detail. Provided direction and guidance to sales team to ensure efficient and effective floor operations, customer service, and floor coverage. Trained sales team on product knowledge and procedures such as the checkout process, customer nurture cycle, and in-store experience. Performed opening and closing procedures. Created and maintained an environment of strong sales and exceptional customer service through teamwork, providing informal coaching and support when needed, and leading by example. Show less

The bay club company
Jan 2022 - May 2022Campus group fitness managerResponsible for delivering quality programming in group fitness for three luxury fitness sites in San Francisco. Oversaw 30 instructors in diverse line of exercise formats for delivery of 130 classes weekly. Processed payroll, department budget, and studio maintenance. Arranged member and prospective member events. Oversaw signature small group trainings like IGNITE, Fiight, and TRX.

Stuart c. gildred family ymca
Aug 2022 - Mar 2023Adult wellness and youth sports directorA combined leadership role affecting positive growth in youth sports, group exercise, and personal training. Increasing enrollment in youth flag football 300% over first two months in position. Largest enrollment association-wide of branch operated youth basketball league with 305 youths, recruiting 42 volunteer coaches, eight referees/scorekeepers, for a robust 32 full teams in nine age divisions in weekly practices and weekend games for eight weeks. Ensures delivery of 27 classes weekly in three venues with a talent bench of 18 instructors. Maintains two fitness areas and equipment maintenance, ensures over 40 client sessions monthly and average of five member orientations weekly with four personal and floor trainers. Oversees the key community program of LiveSTRONG cancer survivors. Organizes and participates in member appreciation events and challenges. Assists with annual campaign of $180K branch goal. Show less

Canyon ranch
Feb 2024 - Aug 2024Fitness managerOversees 146 classes weekly, personal training, Pilates and Gyrotonics sessions in nine venues with 18 instructors and 13 guides. Develops recruiting, onboarding, and training strategies for team members. Supervisers coordination of scheduling and helps plan events around wellness and fitness. Ensures quality in fitness experience for resort guests, members, and residents for high-touch clientele.
Licenses & Certifications
- View certificate

Finding a job
LinkedinAug 2024 - View certificate

Productivity tips: finding your productive mindset
LinkedinApr 2020 - View certificate

Time management: working from home
LinkedinApr 2020 - View certificate

Leadership foundations
LinkedinJan 2020 - View certificate

A career strategist's guide to getting a job
LinkedinMar 2023 - View certificate

Performance management: setting goals and managing performance
LinkedinOct 2019 - View certificate

Managing customer expectations for managers
LinkedinAug 2019 - View certificate

Working with upset customers
LinkedinJun 2019 
Ace group fitness instructor
American council on exerciseAug 1996
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