Experience

• 

  Coface

  Oct 2016 - Feb 2018

  Back office

  - Managed a portfolio of customer credit lines, conducting financial risk assessments to support sales teams.- Handled contract management and account activation, streamlining financial documentation processes.

• 

  Imode

  Apr 2019 - Jul 2019

  Marketing assistant

  - Collecting data on the target market and competitors.- Analyzing advertising performance through weekly reports.

• 

  Imode korea, inc.

  Oct 2019 - Dec 2021

  Operations team member

  - Managed global inventory and logistics, overseeing purchase orders and customs clearance across multiple markets.- Coordinated with Canadian CPAs to ensure accurate GST/VAT filings for tax compliance, supporting international operations.

• 

  Memebox corporation

  Apr 2022 - Oct 2022

  Amazon associate

  - Collaborated to launch an award-winning dry shampoo as an Amazon best-seller via targeted marketing.- Implemented Amazon DSP advertising, reducing ACOS by 30% and boosting conversions.- Led Nooni’s Amazon storefront re-launch, increasing visibility and sales performance.

• 

  3i inc.

  Oct 2022 - Apr 2024

  - Directed 2024 Amazon & Shopify sales plans, improving profitability and operations.- Grew Pivo brand sales on Amazon through targeted marketing and PPC optimization.- Conducted competitive analysis and keyword research, boosting product rankings.- Applied linear regression for pricing strategies, refining price-demand correlation.- Reduced Amazon ad spend by 60% while meeting sales targets through PPC optimization. - Enhanced Amazon SEO, increasing conversion rates by 2% across key categories.- Generated over 12 million impressions with high-performing PPC campaigns in NA and EU.- Managed Amazon Streaming TV ads, expanding brand reach and customer engagement.

  • eCommerce Team Lead

    Nov 2023 - Apr 2024

  • Amazon Business Specialist

    Oct 2022 - Nov 2023
• 

  Forsit

  Apr 2024 - now

  Brand development manager

  - Spearheaded growth strategies for 10+ brands, scaling sales through strategic Amazon PPC, DSP campaigns, and conversion optimization.- Launched TikTok Shop US, achieving 25% MoM revenue growth by overcoming logistical and operations challenges.- Developed high-ROI Amazon PPC campaigns, sustaining a #1 best-selling product while maximizing profitability.- Led demand planning, forecasting, and scenario-based sales predictions to optimize stock levels and align inventory with marketing strategies.- Built and optimized Shopify stores, integrating third-party apps and implementing D2C growth strategies for enhanced customer acquisition. Show less