Erika Buccini

Experience

• 

  MB Osteos

  Jul 2009 - Sept 2013

  Designated to lead 14 members of the surgical instrumentation team responsible for management, scheduling and technical qualification;Support the sales force to conduct workshops, demonstrations e technical visits;Close relationship with KOL's and medical training in the surgical field;Responsable for strattegic events organization, techinical qualification of the sales team and continuous trainning of the back office team. Responsible for OR, implants and instruments organization during the surgeries giving technical support to the surgeons.Experience in specialties of trauma, sports medicine, joint reconstruction and spine.

  • Product Specialist

    Jul 2011 - Sept 2013

  • Orthopedic Surgical Instrumentation

    Jul 2009 - Jul 2011
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  H. Strattner & Cia. Ltda.

  Sept 2013 - Jul 2015

  Product Specialist

  Responsible for neuroendoscopy, sports medicine, spine & pain therapy specialties.Main Responsabilities:Ensure Neuroendoscopy and Sports Medicine as mature specialties, maintaining education initiatives, support for KOL's, registration of new products and work directed at key accounts;Team work with the sales in technical visits, training and technical deliveries to generate market demands;Technical training for sales team, dealers, hospitals and doctorsResponsible for introducing shock wave pain therapy equipment between the medical and physical therapist public;Responsible for implanting the spinal endoscopy training at IRCAD Latin America and promoting the technique in Brazil, generating line growth;Regulatory & Quality support for product registration, translation and padronization of products registers;Supply Chain support in forecast. Show less

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  Víncula - Inspired by your commitment

  Jul 2015 - Jan 2017

  Designated to manage the spine business unit, specialty that represents 23% of annual revenue. Responsible for market research and business unit repositioning;Development of product improvements bringing inputs and market needs aiming at competitiveness, quality and price leading work in education, clinical research and projects through the Medical Advisory Board, following compliance guidelines;Main Responsibilities: Price redefinition, positioning and channel strategy generating stability in business unit revenues;Creation and management of Medical Advisory Board, planning meetings for improvement project development, product analysis and clinical research;Project management with Research & Development department for products improvements and new projects. Show less

  • Product Market Manager

    Jul 2016 - Jan 2017

  • Product Specialist

    Jul 2015 - Jul 2016
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  Teleflex Incorporated

  Aug 2020 - Dec 2021

  Sales & Product Specialist

  Responsible for promoting, developing and protecting Teleflex's market share directly in key accounts, creating and ensuring strategy and execution with the distribution channel, sales force demand generation and product mix.Development of new accounts and standardization of products ensuring the sales target.Assistance to the communication and marketing department assisting in the translation of promotional material.Direct commercial contact with customer, promotion of workshops and training, demand analysis, strategy development and action plan for conversion. Show less

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  Stryker

  Dec 2021 - now

  Responsible for leading and developing a team of specialists, with a focus on creating a collaborative and high-performance work environment. Emphasizing training, upskilling, and motivating the team, aligning individual development strategies with organizational objectives.Managed implementation and post-sales in strategic accounts, ensuring continuous service and integration among the involved hospital sectors. Responsible for maintaining seamless workflows until the execution of procedures by the specialist team, including certification and medical education.Actively participated in the creation and execution of initiatives aligned with the company’s strategy, aimed at demand generation, key opinion leader conversion, and increasing business opportunities. This included product value proposition through workshops, clinical validation presentations, and the creation/execution of specific action plans. Show less Designed to international certification in US for 2 months to complete training and competency to handle the robotic system in Brazil. Responsible to guide surgeries with robotic system ensuring the correct use of software, instruments and following of all the “on label” steps since the pre operatory planning. Reference in training and qualification of new employees as Mako Product Specialist and team leader. Performance of workshops and training and certification of new surgeons to the use of technology. Monthly number analysis to market protection and strategic volume growth. Close contact with new potential customers as hospitals and surgeon preforming technical demonstrations. Maintenance of implementations into the hospitals managing volume of disposables, nurses continue trainings and updates. Show less

  • Associate Manager Pre Sales Mako (Orthopedic Robotic Surgery)

    Jan 2023 - now

  • Mako Product Specialist | Stryker

    Dec 2021 - now