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Shandy Tan

Shandy Tan

Marketing Assistant

Followers of Shandy Tan92 followers
location of Shandy TanSingapore

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  • Timeline

  • About me

    Senior Executive, Marketing and Events

  • Education

    • Singapore Management University

      2015 - 2019
      Bachelor’s Degree Business Management, Marketing Sophomore

      Activities and Societies: SMU Student Association Council, SMU Arts and Cultural Fraternity, SMU Eurhythmix

    • Ngee Ann Polytechnic

      2012 - 2014
      High School Business Studies, Marketing

      Activities and Societies: Ngee Ann Polytechnic Ambassadors

  • Experience

    • S2S Pte Ltd

      Aug 2014 - Mar 2015
      Marketing Assistant

      - Planned, executed and liaised with media for events such as Press Conferences and Meet-and-Greet sessions- Designed marketing collaterals such as pull-up banners, stage backdrops and posters in house- Filmed, edited and produced interactive videos at low cost

    • Resorts World Sentosa

      Apr 2015 - Apr 2016
      Resort Membership Officer

    • Ocean Butterflies International

      Apr 2017 - Sept 2017
      Marketing Assistant

      - Planned and executed events such as Performance Showcases and Concert- Artiste Management- Designed publicity artworks for artistes and events

    • Pico Art International Pte Ltd

      May 2018 - Aug 2018
      Event Marketing Intern

      - Assisted in the set up and successful launch of Theo Jansen's Wind Walkers Exhibition at ArtScience Museum- Conducted market research and assisted in binding proposals and presentations- Curated and proposed concepts for placemaking events

    • Ocean Butterflies International

      Jun 2019 - now

      - Co-produced and effectuated new digital format for OB Music's flagship Songwriting Festival - SG:SW 2020 & 2021, and achieved close to 2.5 million video views on its Facebook Page across 2 years, through publicity videos and livestream programmes- Planned and acted as the show-caller for SG:SW 2019 - 2021’s Finale Concerts- Planned and delivered robust marketing plans which contributed to charting artistes' singles across major music platforms- Generated evaluations of social media campaigns and measured KPIs and ROIs of each platform for Events and Artistes’ accounts- Served as brand custodian and coordinated with Taiwan and China counterparts for regional releases and publicity projects, and successfully garnered a total of 16-million views on China’s Douyin platform for one of the single releases- Developed and maintained internal and external relationships, which were crucial to company’s sales and enhancement- Designed creative artworks, produced interactive videos, and crafted both English and Chinese press releases to boost publicity for artistes and events Show less

      • Senior Executive, Marketing and Events

        Jun 2022 - now

      • Marketing and Events Executive

        Jun 2019 - Jun 2022

  • Licenses & Certifications

    • Google Analytics Individual Qualification

      Google Digital Academy (Skillshop)
      Apr 2022
      View certificate certificate